Founder of boutique strategic advisory firm for premier music & entertainment, gaming and technology clients. Primary areas of expertise include:Concept Creation & Ideation: Turn creative ideas into actionable strategies that drive business results.Content Strategy: Craft compelling narratives and content that resonate with target audiences.Strategic Partnerships: Leverage extensive industry networks to build successful collaborations and generate incremental revenue.Audience Growth: Nurture and expand audience bases through data-driven insights.Connecting People: Foster strategic relationships and prospects with key decision makers and experts across multiple industries.

Reported directly to CEO of CMG and managed touring, brand partnerships, business development and gaming team with a staff of 12 . Led all innovation, marketing strategy and brand equity initiatives for a diverse umbrella group of labels distributed by UMG, including Capitol, Motown, Blue Note and Astralwerks Records. Inspired new model of multidisciplinary collaboration for multiple genres across branding, gaming, artist relations and marketing.

Oversaw tour marketing and events teams for frontline artists with a staff of 11, and produced major events for Beyoncé and AC/DC, among others. Created first-ever experiential and business development group at a major record label to identify record label points of differentiation and drive new revenue streams. Successfully assessed and developed marketing opportunities at the intersection of music, gaming and technology, and where live events meet digital.

Served as Group Head and created first ever Touring group with a staff of 8. Oversaw budget forecasting, tour management and production management for artists, as well as transition of team into a strong marketing function with focus on the live consumer, and the significant growth opportunity to drive music consumption on DSPs through live.

Worked with artist management teams and high level UMG executives to create, manage and execute tour marketing plans and artists’ promotional budgets for live concert events and tours. Managed artists’ day-to-day activities including TV, radio and tour appearances throughout U.S.

Managed day-to-day operations for Eminem including all event and tour budgeting and coordination, working closely with record labels, booking agents, merchandisers and tour representatives. Served as press liaison and label rep for Cypress Hill and Eminem domestic and international promotion.

Road Manager/Assistant Tour Manager (Mary J. Blige/Dixie Chicks/Jane’s Addiction/Ozzfest). Handled global travel and budget logistics for grammy award winning artist Mary J Blige on her "No More Drama Tour"