Marketing Research Analyst/Social Media Analyst
CurrentDeveloped and executed comprehensive marketing strategies through in-depth research on competitor analysis, buyer personas, and market emotions, leading to data-driven decision-making.Conducted extensive analysis of social media trends, focusing on engagement strategies, monthly content planning, and post ideas to enhance brand visibility and audience interaction.Created and maintained a detailed content calendar, aligning marketing efforts with business objectives to maximize impact across various platforms.Analyzed competitors, specifically Autodesk and Solidworks, to identify strengths and weaknesses, driving recommendations for strategic positioning and differentiation in the marketplace.Researched color psychology and branding strategies to optimize marketing materials and enhance customer engagement.Evaluated Instagram highlights, website performance, and follower engagement metrics to provide actionable insights and recommendations for improvement.
