Executive Creative Director
Jakarta, Indonesia
Managed all aspects of creative production for the Sundance, SXSW, & Webby-nominated creative studio & production house, including:· Built the company from the ground up, driving 11+ years of consecutive year-over-year revenue growth.· Designed & maintained the aesthetic sensibility & working ethos of the studio.· Conceptualized, developed, & promoted the studio's award-winning slate of original IP across all mediums, including animation, film, design, & mixed-media.· Pitched & won new business, landing 30+ accounts.· Commissioned to create a show for Cartoon Network & Max, managing work streams from concept through pilot. Selected to go to the Warner Bros. Discovery greenlight committee in 2024.· Developed & executed an integrated, mixed-media advertising, social media, & KOL campaign to launch Netflix in Indonesia. Achieved #1 position as the most-used streaming platform in the country.· Led a 7+ year partnership with GIPHY, creating & managing 1K+ .GIFs & animated shorts. Received 18B+ views to date, ranking as a top-50 channel worldwide.· Partnered with clients to deeply understand strategic objectives & brand guidelines, translating insights into creative briefs & actionable feedback.· Implemented workflow processes & project management tools to streamline operations. Built project schedules, maintained status reports, & proactively communicated with internal teams, vendors, & clients to drive on-time & on-budget delivery.· Ensured all creative outputs aligned with brand's quality standards & achieved client goals.· Performed corrective production realignments, including mock-ups, boarding, & rough animation of scenes or concepts that needed to be reworked.· Oversaw 40+ team members from recruiting & hiring through coaching & development & achieved a 92.5% employee retention rate.· Built, nurtured, & maintained positive relationships with C-suite clients from highly-matrixed international orgs, achieving a 75% repeat client rate.