Ryan Carlin Email and Phone Number
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Marketing executive with over 13 years experience developing and leading and coaching SaaS and marketplace teams in fintech, martech, and food & beverage industries. Best way to reach me is via email: ryanscarlin@gmail.comI've spent my 13 year career building skills in digital marketing, testing & developing digital marketing campaigns, analyzing data & optimizing strategies, scaling profitable revenue streams, and B2B & B2C lead generation. Responsibilities include Digital Strategy & Planning, Search Engine Optimization, Content Marketing, Paid Media, Conversion Rate Optimization, Public Relations, Digital Partnerships, Sales Enablement (Product Marketing), Product Development, A/B Testing, Experiential Marketing to both launch and sustain digital marketing campaigns.Currently leading the Marketing and Sales teams for Carrot (carrot.com).Specialties:Digital MarketingData AnalysisTeam LeadershipProject ManagementExperiential MarketingBrand ManagementSearch Engine OptimizationProduct MarketingAnd more
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Founder And Fractional Chief Marketing OfficerKadima MarketingLos Angeles, Ca, Us
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Senior Director Of Marketing & SalesCarrot Jan 2023 - PresentRoseburg, Or, UsLeading the acquisition efforts with an 11 employee team of demand generation marketers and salespeople. Lead the entire buyer's journey; from audience building & content creation through to purchase.Responsibilities:-Developing integrated marketing and sales team vision & strategy-Demand generation forecasting and planning-Accountable for setting and achieving SaaS revenue targets including New Monthly Recurring Revenue, New Member Acquisition, self serve and MQL’s-Oversee the execution of strategy through tactical coaching-Oversee efforts in evergreen content marketing, SEO, SEM, paid social, video marketing, podcasting, content development, pipeline management, sales & more.-Leading and developing cross-functional teams who drive at completing company’s highest-leverage projects.-Create and maintain marketing & sles reporting dashboards to keep attention to results and uncover opportunities in data -
Director Of Demand Generation & MarketingCarrot Jun 2021 - Jan 2023Roseburg, Or, UsLeading a team of demand generation marketers to develop content that helps real estate investors and agents gain freedom in their businesses.Responsibilities:-Developing the team’s vision and strategy-Coaching tactics and execution-Oversee efforts in evergreen content marketing, SEO, SEM, paid social, video marketing, podcasting, content development-Accountable for setting and achieving SaaS revenue targets including New Monthly Recurring Revenue, New Member Acquisition, self serve and MQL’s-Leading and developing cross-functional teams who drive at completing company’s highest-leverage projects.-Create and maintain marketing reporting dashboards to keep attention to results and uncover opportunities in data
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Senior Product Marketing Manager, B2B Demand GenerationRoaming Hunger Apr 2020 - May 2021Los Angeles, California, UsAs Senior Product Marketer, I lead the Roaming Hunger's outbound B2B marketing activities by creating a predictable pipeline for the sales team.Creating Go-To-Market Strategies for Catering & Experiential products:•Identifying prospects & markets with Product Market Fit•Customers & Accounts: research, segmentation, target accounts, & buyer personas•Sales enablement: decks, case studies, landing pages, LinkedIn messaging, one sheets, thought leadership content, and more.•CRM & channel marketing optimization through data insights -
Senior Growth Marketing ManagerRoaming Hunger Feb 2015 - Mar 2020Los Angeles, California, UsAs a Growth Marketer, I engage customers at every stage of the marketing funnel; managing the flow of customers in and out of Roaming Hunger products. Developed framework for experimentation throughout the customer lifecycle:•B2B Customer Acquisition: Google, Facebook & Instagram Advertising, Search Engine Optimization, Content Marketing & cross channel marketing, partnerships & public relations.•Conversion: On-Page SEO, A/B & Multivariate testing, web development, user experience improvement, & landing page creation.•Retention: NPS surveying, nurture email marketing•Inbound marketing & demand generationElevated market awareness during COVID-19 by earning strategic media coverage:•5 major online and broadcast outlets•generating $10K in donations•Feeding 1,700 people in need.
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Senior Manager, Performance & Lifecycle MarketingRoaming Hunger Feb 2015 - Mar 2017Los Angeles, California, UsDeveloped Roaming Hunger's performance marketing department:•Google, Facebook, & Instagram Advertising•Scaled ROI positive channels for strategic buyer-intent keywords•Managed 3rd party marketing agency. Learned, scaled, and imported strategies for internal management after becoming ROI positive.Developed Roaming Hunger's nurture & retention email sequencing by strengthening relationships with existing & lapsed customers.•Using A/B & multivariate testing, optimized email touch point cadence, positioning, and marketing assets.•CRM management, customer data analysis, customer segmentation, & data analysis.
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Brand Manager & Experiential MarketerRoaming Hunger Feb 2012 - Feb 2015Los Angeles, California, UsTransformed start-up into an industry leader through success in spearheading 360-degree marketing program for ConAgra Foods’ new frozen food brand initially sold on a food truck. Success prompted brand stakeholders to place product in major grocery chains, Kroger, Wal-Mart, and Target. Garnered extension of 1-year contract into 3-year national program. Managed account, collaborating across ConAgra divisions.-Led go-to-market strategy, brand identity design, culinary development, food truck operations, permits and licenses, hire and oversight of operations and culinary team, truck booking, and website consulting.-Triggered product placement at popular festivals. Propelled awareness through B2B/B2C digital advertising, out-of-home (OOH) advertising, social media strategy, search engine optimization, influencer campaigns, sponsored posts, media placements/interviews, and in-store demos that produced 50K+ meals distributed (direct impressions).
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Marketing Communications Consultant (Freelance)Roaming Hunger Jul 2011 - Feb 2012Los Angeles, California, Us
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Assistant Account ExecutiveIntegrated Public Relations Feb 2011 - Feb 2012-Lifted clients’ ticket sales by organizing talent interviews at in-studio, on-air, and print media. -Grew client exposure at red carpet events and armed talent for interviews, amplified via social media marketing.
Ryan Carlin Skills
Ryan Carlin Education Details
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University Of Colorado BoulderB.S. Economics & B.S. Political Science
Frequently Asked Questions about Ryan Carlin
What company does Ryan Carlin work for?
Ryan Carlin works for Kadima Marketing
What is Ryan Carlin's role at the current company?
Ryan Carlin's current role is Founder and Fractional Chief Marketing Officer.
What is Ryan Carlin's email address?
Ryan Carlin's email address is ry****@****ger.com
What is Ryan Carlin's direct phone number?
Ryan Carlin's direct phone number is +194993*****
What schools did Ryan Carlin attend?
Ryan Carlin attended University Of Colorado Boulder.
What skills is Ryan Carlin known for?
Ryan Carlin has skills like Marketing, Strategic Communications, Strategic Partnerships, Content Strategy, Content Writing, Public Relations, Brand Management, Brand Architecture, Social Media Marketing, Photoshop, Illustrator, Graphic Design.
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