Ryan Carlin Email & Phone Number

Los Angeles, Ca, Us

Roseburg, Or, Us

Leading the acquisition efforts with an 11 employee team of demand generation marketers and salespeople. Lead the entire buyer's journey; from audience building & content creation through to purchase.Responsibilities:-Developing integrated marketing and sales team vision & strategy-Demand generation forecasting and planning-Accountable for setting and achieving SaaS revenue targets including New Monthly Recurring Revenue, New Member Acquisition, self serve and MQL’s-Oversee the execution of strategy through tactical coaching-Oversee efforts in evergreen content marketing, SEO, SEM, paid social, video marketing, podcasting, content development, pipeline management, sales & more.-Leading and developing cross-functional teams who drive at completing company’s highest-leverage projects.-Create and maintain marketing & sles reporting dashboards to keep attention to results and uncover opportunities in data

Roseburg, Or, Us

Leading a team of demand generation marketers to develop content that helps real estate investors and agents gain freedom in their businesses.Responsibilities:-Developing the team’s vision and strategy-Coaching tactics and execution-Oversee efforts in evergreen content marketing, SEO, SEM, paid social, video marketing, podcasting, content development-Accountable for setting and achieving SaaS revenue targets including New Monthly Recurring Revenue, New Member Acquisition, self serve and MQL’s-Leading and developing cross-functional teams who drive at completing company’s highest-leverage projects.-Create and maintain marketing reporting dashboards to keep attention to results and uncover opportunities in data

Los Angeles, California, Us

As Senior Product Marketer, I lead the Roaming Hunger's outbound B2B marketing activities by creating a predictable pipeline for the sales team.Creating Go-To-Market Strategies for Catering & Experiential products:•Identifying prospects & markets with Product Market Fit•Customers & Accounts: research, segmentation, target accounts, & buyer personas•Sales enablement: decks, case studies, landing pages, LinkedIn messaging, one sheets, thought leadership content, and more.•CRM & channel marketing optimization through data insights

Los Angeles, California, Us

As a Growth Marketer, I engage customers at every stage of the marketing funnel; managing the flow of customers in and out of Roaming Hunger products. Developed framework for experimentation throughout the customer lifecycle:•B2B Customer Acquisition: Google, Facebook & Instagram Advertising, Search Engine Optimization, Content Marketing & cross channel marketing, partnerships & public relations.•Conversion: On-Page SEO, A/B & Multivariate testing, web development, user experience improvement, & landing page creation.•Retention: NPS surveying, nurture email marketing•Inbound marketing & demand generationElevated market awareness during COVID-19 by earning strategic media coverage:•5 major online and broadcast outlets•generating $10K in donations•Feeding 1,700 people in need.

Los Angeles, California, Us

Developed Roaming Hunger's performance marketing department:•Google, Facebook, & Instagram Advertising•Scaled ROI positive channels for strategic buyer-intent keywords•Managed 3rd party marketing agency. Learned, scaled, and imported strategies for internal management after becoming ROI positive.Developed Roaming Hunger's nurture & retention email sequencing by strengthening relationships with existing & lapsed customers.•Using A/B & multivariate testing, optimized email touch point cadence, positioning, and marketing assets.•CRM management, customer data analysis, customer segmentation, & data analysis.

Los Angeles, California, Us

Transformed start-up into an industry leader through success in spearheading 360-degree marketing program for ConAgra Foods’ new frozen food brand initially sold on a food truck. Success prompted brand stakeholders to place product in major grocery chains, Kroger, Wal-Mart, and Target. Garnered extension of 1-year contract into 3-year national program. Managed account, collaborating across ConAgra divisions.-Led go-to-market strategy, brand identity design, culinary development, food truck operations, permits and licenses, hire and oversight of operations and culinary team, truck booking, and website consulting.-Triggered product placement at popular festivals. Propelled awareness through B2B/B2C digital advertising, out-of-home (OOH) advertising, social media strategy, search engine optimization, influencer campaigns, sponsored posts, media placements/interviews, and in-store demos that produced 50K+ meals distributed (direct impressions).

Los Angeles, California, Us

-Lifted clients’ ticket sales by organizing talent interviews at in-studio, on-air, and print media. -Grew client exposure at red carpet events and armed talent for interviews, amplified via social media marketing.