Ryan Schafer Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Lead and serve all O2O Marketing efforts for Nike Retail driving traffic, awareness, conversion, and brandloyalty across all direct-to-consumer concepts – House of Innovation (global flagship), Rise (large box full family), Unite (factory / value), and Well Collective (specialty).

Beaverton, Or, Us

Oversee a diverse team of 4 marketing experts across digital, experiential, community and vertical marketing and advertising. Coordinate, create and execute innovative long-term strategies for Nike's sport performance (baseball, soccer, football, running, basketball and team sports) products and services that drive results that exceed organizational expectations. Devise 365 marketing approaches which generate member acquisition on the Nike Apps and O2O Nike platforms.Directed the entire brand marketing launch plan for the Kevin Durant's 14th Signature Shoe, from concept to execution, implementing effective approaches that led to a 75% sell through in the first two weeks and 20% sell through week over week throughout the campaign season.While combatting the COVID-19 global pandemic, delivered an Online to Offline brand marketing plan in lead up and through the New York City Marathon based upon platform storytelling, product sell through, and IRL presence throughout New York City's epic comeback to sport.

Beaverton, Or, Us

Directed all East Territory marketing campaigns for Nike Running and Nike Training, developing concepts and coordinating execution across the organization. Collaborated with Global and North America partners to create consistent brand messaging across the globe throughout retail, digital, and experiential concepts. Developed and implemented a digitally enabled running and training workout program through the Nike Training and Run Club app for consumers to move from home during the pandemic, successfully generating more than 50 million views over 10 weeks.

Beaverton, Or, Us

Oversaw all marketing efforts for Nike in North America, directing day-to-day logistics to deliver on company objectives and ensuring organizational cohesion. Led the Nike Training and Fitness business worth more than 100 million dollars within key cities including LA, NYC, and Chicago. Crafted in-depth marketplace insights to more fully understand customer segmentation and the best way to reach different people, allowing the team to innovate new products, serve new communities, and foster positive partnerships within the Nike Training Network. Recruited, trained, and coached Nike Trainer talent to direct and lead digital content through the NTC App, partner platforms, and in person.vPlanned and coordinated the launch of the Nike Air Zoom SuperRep HIIT and SuperRep Cycle footwear leading to 80% ST in the first two weeks on market for the products. Led Nike Yoga across 4 to become the highest grossing Nike performance apparel collection at the company.

Beaverton, Or, Us

Designed the concept and managed delivery and execution of all East Territory marketing campaigns for Nike Running. Crafted an original and modern strategic game plan for integration into Nike digital apps (SNKRS, Nike+ Run Club and Nike+) to scale messaging, integrate seamless product transactions, and elevate stories around the world in local markets. Oversaw individual project budgets equaling $7M each fiscal year, directing major initiatives each year including the global launch of the Nike VaporMax, Nike Air Max Day including a concert with Travis Scott, the Boston Marathon brand campaign, the launch of Nike React, and the Choose Go NYC 5k. Increased the Nike Training social reach by 10 million connective impressions

Beaverton, Or, Us

Steered concept development, delivery and execution of all East Territory marketing campaigns for Nike Training. Oversaw major large scale projects from start to finishing including the Nike Metcon 2 launch, Nike Innovation Summit 16', Nike Free X Category Campaign, Unlimited NYC Summer Olympics Campaign, and the Nike Air Mag and HyperAdapt Global launch in NYC. Directed individual project budgets equaling $3M for the fiscal year, always delivering results on time and within budget.

Beaverton, Or, Us

Spearheaded concept development and delivery of “365” yearly signage and athlete imagery for Nike Direct stores. Lead Retail Brand and store design consumer journey for global flagship doors including Nike Seattle, Nike Santa Monica, Nike Memphis Company store and Nike Chicago. Optimized the territory team alignment guarantee on time delivery and strong results on all projects. Oversaw major store openings, collaborating with store and retail design, product presentation, production team, and vendors to ensure success. Delivered outstanding results that elevated the brand at retail around major sports moments (Gear Up 2015, Women’s World Cup, Free Stride 2015).

Beaverton, Or, Us

Orchestrated marketing activities for 9 stores in Nike Direct’s East Territory that grossed more than $100M in 2014. Launched over 50 key marketing activations including the Nike Speed Lounge for the 2014 Super Bowl, Nike Women’s Half Marathon in Washington D.C., Nike Boston Store Opening, and the Stronger Every Run Campaign. Formulated and managed weekly community programming for Nike Training Club and Nike+ Run Club in 8 locations throughout the northeast. Built strong agency relationships to deliver on brand and retail needs. Nominated for multiple awards due to outstanding performance including NABO Maxim nominee for Nike Georgetown community development, FY13’ North America Pace Setter Award for Brand Marketing Excellence, and Brand Truth “We are Courageous” Award for Hurricane Sandy Relief Efforts.

Beaverton, Or, Us

Vancouver, Bc, Ca

Bachelor'S Degree, Psychology

Education record