LYT.ai uses ML/AI technology to reduce traffic congestion, optimize transit and ensure first responders arrive quickly and safely when responding to calls.

I lead all commercial aspects of the GTT business including Marketing, Sales and Product Management. I am an officer of the company and sit on the executive leadership team. I was also heavily involved in all aspects of the sale of GTT to Miovision including working with investment bankers, presenting to strategic and financial prospective buyers, diligence and integration planning and execution.

I was recruited to develop disruptive product solutions for a rapidly growing company in the $28B US Home Services industry. I manage the Product Development, Product Operations and Solutioning (Innovation) teams. Reporting to the Chief Growth Officer, I work closely with the C-Suite to identify and capitalize on growth opportunities by developing differentiated experiences that delight customers.

Drawing on over 15 years of marketing experience, I was recruited to build and manage the vertical marketing, product marketing, demand generation, and accounts-based marketing teams of 18 responsible for managing all aspects of marketing within the Americas, APAC, and EMEA. I currently manage a $1.6M global content budget and numerous vendors located across multiple regions where I develop a campaign creation process to support a rapidly growing $750M+ global business. I focus on driving KPIs regarding successful product launches, integrated marketing campaigns, funnel management, channel management, product roadmaps, printer consumable utilization, and customer share of wallet, which has dramatically reduced content creation cycle time while increasing content creation. During my tenure, I have increased MQL and opportunities +26% within six months by creating custom SFDC dashboards a driving SEO.

After earning my promotion from a portfolio company, I took on managing a team of 12 in four locations focused on driving channel, stakeholder, and customer demand in a $500M+ hardware, software, and IoT services division experiencing 20%+ revenue growth. I managed over a $1M budget to expand revenue while growing margins. Highlights of the value I brought within this role:- Developed and promoted new IoT services brand (Atrius) and brand identity; leveraged brand to exceed success KPIs (revenue, margin, budget) across diverse channels and stakeholder groups. - Led multiple successful integrated marketing campaigns, increasing brand awareness, contacts, leads, MQLs, SQLs, and opportunities won around new product launches, sustaining campaigns, tradeshows, PR, and industry awards.- Championed LEAN processes and principles to ensure business and market alignment; earned nomination by executive management to become ABS Champion to conduct training on LEAN practices.

As Vice President of Product Management and Customer Service, I managed and supported a team of 28 employees in two countries by implementing LEAN processes and metrics that drove team success. I served as an integration manager for the acquisition of a $10M loT software company, DGLogik, where I was recognized by c-suite executives for leading the best integration in company history. Key Highlights:- Generated 12% revenue growth within $100M global business by developing and launching innovative building management systems and lighting products, creating an open standard platform for IoT series.- Led +300% YoY growth in strategic product line, +26% NPVI, and 74% increases in business case dollars on the product roadmap.- Increased percentage of orders entered with 24 hours from 24% to 99% in three weeks with no additional headcount by advocating a Kaizen process, visual management, and other LEAN tools. - Awarded multiple “Product of the Year” awards from leading HVAC trade publications.- Drastically improved company’s product positioning, resulting in 98% of customers rating products as highly innovative, a massive increase from previous years.

I led the annual strategic planning process, M&A activities, managed external consultants, identified and executed growth strategies, and developed the Observational Voice of Customer (OVOC) market research initiatives. I managed a complex portfolio of products, software, and services for connected homes, buildings, and industry, where I developed and executed strategies to migrate a passive portfolio to connected devices for IoT applications.I also directed our marketing activities that included organization design, brand, pricing, NPI, talent and business development, market segmentation, channel management, and marketing communications while I oversaw direct reports located in Brazil, Colombia and Mexico, and marketing directors in the US.

Continuing to advance my career with 3M, I was promoted to my next challenge of managing the $48MM toll product, software, and service business within multiple reports and P&L responsibility. Highlights of my accomplishments included:- Produced 30% US and 28% global revenue growth in 2013. - Spearheaded $109MM strategic acquisition of Federal Signal Technologies, developing strategy, managing corporate pre-acquisition review process with presentations to C-Level executives, integration planning, brand migration, and communications strategy. - Integrated Federal Signal Technologies acquisition, including migrating acquired brands, aligning marketing teams and activities, communications plans, PR, industry engagement, and progress reports to executive management.

Promoted to Business Development Manager where I oversaw all aspects of our annual division strategic planning process, including international and BU strategies, financial planning, Custom Market Indices development, and creation of timelines, milestones, and presentations.

- Prestigious MBA Leadership Development program focused on providing internal strategic marketing consulting services across numerous 3M divisions, products and markets. - Completed over 40 projects (4-6 months in duration) on Brand Management, Portfolio Management, New Product Introductions, Acquired Brand Strategies, Competitive & Customer Research, Value Proposition Development, Pricing Optimization, Marketing Processes, Marketing Communications, and Product Road Mapping- Managed successful projects in the Automotive, LCD Television, Consumer, Industrial, Transportation, Safety, Security, Software, Services, and Government industries (Business to Business, Business to Consumer, and Business to Government Experience).

-- Managed Cargill's sponsorship of the Life Time Fitness Triathlon, a televised event generating over 200MM impressions over the life of the campaign-- Supported the CoroWise(tm) ingredient brand of cholesterol lowering plant sterols. -- Developed comprehensive sales tools to support the entire ingredient brand portfolio.

-- Strategic marketing support for small to medium sized Minnesota based businesses including white space analysis, market research, customer insights, and portfolio management