Ryan Schwarz Email & Phone Number

United States

Creating incredible event experiences for new and existing fans of the Warhammer universe.Leading a team of over 70, I execute a global footprint of events on multiple continents, ranging from our own incredible tournament events to large-scale sponsorships at events like Gencon, PAX, SPIEL, and many more.

Develop strategies and campaigns that complement the brand directives and mass advertising with ground-level, grassroots event and sponsorship strategies. Layer experiences outside the retail store for the general consumer to create engagement levels that reach across multiple disciplines, including (but not limited to) online engagements, corporate sponsorships, professional sports, fairs, and festivals. • Developed on-brand messaging and creative tactic to gather customer insights and business data• Increased customer acquisition market performance in Southwest by 424% - a direct result of custom-built lead generation software, which I was a key stakeholder in building• Developed ground-up strategy and implementation of cloud-based experiential lead generation technology aimed at KPI’s of prospect and current customer growth, driving over 1,000,000 transactions omni-channel (retail & online) annually • Creatively developed multiple new programs and ideas into U.S. Cellular’s local/field marketing systems, including:o Local online micro sponsorshipso Mobile Experiential Vehicle construction and deployment for mobile sales and customer experienceso B2B expo kit and sales materials, including a virtual reality game• Instrumental in linking customer input data from lead generation funnel to end-point sales, creating critical KPI measurements on ROI and lead generation sales effectiveness

Tulsa, Oklahoma Area

Lead strategic market-level initiatives for Southwest territory of U.S. Cellular. Develop strong inter-channel partnerships with sales leadership within regional market. Become a thought-leader and embrace a culture of diversity and human relationships within an organization recognized as a national leader in organizational culture.Drive market growth in leads, event engagement, and multi-touch marketing strategies related to seasonal experiences and events within the U.S. Cellular footprint. Plan, execute, and measure local field marketing initiatives and programs to engage with both B2C and B2B channels. Roles and responsibilities included:• Create brand-appropriate offers and incentives for retail bounce-back into stores• Develop customized customer experiences to create needs analysis for sales follow up• Leverage existing promotions and campaigns on a local field level to enhance offerings• Measure and report on findings to key local stakeholders to enhance future activations

Tulsa, Oklahoma Area

Leveraging past experiences, provide macro and micro-level assistance to start-up entrepreneurs looking for assistance in launching technology products into the marketplace. Provide guidance of best practices and fiscal responsibility with limited source funds to execute sound marketing start-up strategies.

Tulsa, Oklahoma Area

Managed strategy and all aspects of corporate marketing for a Bluetooth consumer electronics company. Built marketing infrastructure leveraging partnerships with TV, radio, PR, affiliate marketing, and various online media companies. Managed brand guidelines, creative development, and all aspects of printing and packaging services (Asia & domestic) required for distribution into TUMI®, Apple® retail, QVC, Fry’s, Best Buy®, and Radio Shack.Ground-up development of strategic marketing plan across multiple channels, both B2C and B2BArchitected strategy and management for 2 international and 2 domestic PR & social media firmsSocial media strategic development and campaign deployments across multiple networksNegotiated enterprise-level distribution agreements with Fry’s, Amazon, Costco, and Radio Shack

National

Built campaigns for multiple customers designed to create revenue in D2C/D2B business scenarios. Managed or worked with customers aggressively seeking high returns on marketing expense, including Sears Portrait Studio, Hard Rock Hotel & Casino, River Spirit Casino, Leisure Time Playground Products, and Bank of Oklahoma.Sourcing of materials, concept development, and end production/deployment of revenue driving projects Coordinated simultaneous nationwide deployments of national Direct Mail and marketing campaigns Built infrastructure for international and domestic production of print, signage, interactive media, online multi-channel campaigns, and kit-packing/fulfillment of multiple product lines for clients Booked $3MM+ in revenue*Founder’s award-winner for sales growth in 2010 among 1000+ competing reps nationwide

Tulsa, Oklahoma Area

Project managed and developed campaigns aimed at increasing company revenue.Developed marketing strategy for new products and equipment capabilitiesCreated full range of print-on-demand (POD) product capabilities and templatesManaged online POD systems across 10+ customers, including standing inventory and new product deploymentsIncreased year-over-year revenue by 12+% in a down economy & struggling industry

Greater St. Louis Area

Managed multiple accounts, including Anheuser-Busch, Nestle-Purina, Monsanto, Bacardi, Science Diet, and Brookstone.Handled color-corrective, proofing, and advertising deployment for Anheuser-Busch Ad Services divisionManaged incoming files from 10+ agencies, edited source files for print viability and colorBuilt and deployed packaging files for flexography and lithographyManaged deployment of outdoor display materials including Billboards, Bus Shelters, Bus SidesDeployed advertisements to Time, Sports Illustrated, The Wall Street Journal, etc.

Masters Of Business Administration, Marketing

Halfway there! Took a break to watch the kids grow up.

Bs, Graphic Communications/Marketing

Activities and Societies: Sigma Phi Epsilon