Ryan Burrow Email & Phone Number

Responsible for growing the Artificial Grass Pros brand into new markets within the US. Determine the location & timing for each new location. Identify, onboard, and train all new staff as new locations open. Grow locations revenue through new client acquisition, online marketing, and customer success.

Dallas, Texas, Us

• Served as an integral executive leader and manage a team of 9 direct reports, including the CFO, 2 Sales Leaders, 4 Designers, HR Recruiter and an Officer Manager, leveraging expertise to direct the daily business operations spanning Commercial and Residential Construction, Maintenance, Irrigation, Enhancements, and Plant Health Care• Secured over 250 new clients in a span of just 3 years, showcasing robust business development and go-to-market skills• Expanded Aspire CRM pipeline from $11M to $46M, demonstrating pipeline management and growth strategy execution• Fully responsible for the P&L and focused on business growth, developing and launching strategic promotional plans, managing collateral, and leading marketing campaigns to drive brand awareness and deliver market share growth• Scaled the company by providing strategic direction that resulted in robust revenue growth of over 200% in three years • Performed deep dives to gather critical market research and evaluate Key Performance Indicators (KPIs), utilizing data to drive any changes needed and to ensure that performance continues to align with operational budget expectations• Overcame obstacles brought on by the COVID-19 global pandemic, transitioning the organization to a hybrid working environment and making the changes needed to ensure the ongoing safety of both employees and clients • Established a focus on customer satisfaction to expand organizational growth, utilizing client referrals and repeat customers• Directed a 3rd party company in the marketing initiatives spanning social media platforms, website, SEO, collateral, Google Ads, and lead generation, increasing leads by 15% in 2023 and securing 20+ new 5-Star ratings on Google • Developed, coached, and mentored cross-functional team of both sales and design resources, contributing to increasing closure rates from 12-18% to 35%-41% attainment while supporting personal and divisional sales targets

Dallas, Texas, Us

Dallas, Texas, Us

Frederick, Md, Us

• Hired as an Account Manager and was recognized for consistent top performance and promoted to Business Development, ultimately becoming Regional Business Development Manager• Responsible for managing a multi-million-dollar sales pipeline of top commercial and high-end residential clients in the Dallas and Houston greater regions, including growing the pipeline by 63% to $40M with a 42% close rate• Developed and cultivated deep-rooted client relationships and leveraged to build and expand contract growth• Utilized expertise to actively participate in social media campaigns, college recruitments, and industry-related tradeshows, focusing on driving brand recognition and awareness • Participated in various industry-related associations, including weekly luncheons, committee meetings, and after-hours networking events• Designed unique marketing collateral to provide to new and current clients, spotlighting LandCare’s differentiators in the market• Continuously focused on developing a target list of customers spanning different verticals, working for opportunities to look at the scope of work needed and create strategic customer proposals tailored to each specific need • Integral member of the organization helping with establishing the budget, as well as participating on various committees and serving as liaison to the board • Served as a heavily involved member of the Building Owners and Managers Association (BOMA), a network of property managers from various types of buildings, earning a seat on the Board of Directors 2018 – 2019, 1 of very few vendors to receive such an honor

Frederick, Md, Us

Santee, California, Us

• Performed as Senior Account Manager responsible for leading the implementation of diverse projects, including graphic design and development, corporate branding, and unique event design for industry leaders and small niche operations, focusing on maximizing revenue• Delivered the highest level of performance and promoted quickly through progressive opportunities to drive branding and marketing campaigns focused on educating and impacting consumers, driving operations and revenue growth• Functioned as an integral Key Account Manager responsible for the highest valued accounts, continuing to deliver customer success while maintaining a >98% retention rate • Established and cultivated strategic relationships with various industry leaders, providing value-added account management that built a solid foundation cementing LaBahn’s presence as a leader • Expanded the organizational footprint throughout the commercial landscape industry, securing new long-term business opportunities with both residential and corporate clients• Oversaw the management of all design-based projects, directly responsible for qualifying and bidding 135+ new clients within 10 months• Facilitated comprehensive follow-through and project tracking, identifying new opportunities and leveraging CRM to establish an industry presence to capture revenue growth

Santee, California, Us

• As Account Manager delivered both short- and long-term growth and expanded the portfolio from $600K to $1M within 1 year, maintaining a close rate of 56% YTD that was 6% above the industry average • Maintained a personal close rate of 66%, securing $1.2M in net revenue in 1 year, which exceeded the 24% industry average closing rate• Secured a $400K project within the first 90 days of tenure, steering a cross-functional crew of 14 team resources in the project delivering turf water sustainability landscaping for Kaiser Permanente• Oversaw a heavy HOA portfolio and participated in monthly walk-throughs with Board and Property Managers, covering all common ground and building a punch list for crews, as well as building proposal ideas and designs to expand the relationship

Own accountability for a high-volume portfolio and territory, driving sales of plant material to key landscape design firms for projects focused on large-scale city programs, hotels, and golf courses.▪ Engaged customers to gain understanding of project vision, conceptualizing and developing impactful designs and palettes that resulted in repeat and referral-based business while meeting the specifications and expectations of customers.▪ Protected stakeholder interests by ensuring all projects were in compliance with government mandates and community controls.▪ Consistently met or exceeded leadership-established goals, delivering sales support to maintain $75K to $100K in monthly revenues.

Glendora, Ca, Us

Aligned customer requirements, industry best practices, and leadership mandates to deliver superior and captivating designs utilizing sustainable materials.▪ Created and project managed over 350 exquisite landscape designs utilizing sustainable materials and low-maintenance plant pallets adaptive to California’s unique environment.▪ Developed and executed timely and engaging campaigns that targeted high- end residential clients, distinguishing Armstrong through superior attention to detail, creativity, smooth installation, and comprehensive follow-up.