Ryan Scott Ulrich, Ma, Mba Email & Phone Number

Dun Laoghaire, Dublin, Ie

Responsible for helping build a committed base of fundraisers and developing corporate partnerships

Dublin, Ie

• Responsible for creating all aspects of strategic marketing aligned to key KPIs for business, including integrated marketing campaigns across social media, PR, direct mailings and paid advertising on social channels. • Developed branding and marketing materials for organisation.• Successfully won new business through marketing efforts helping the organisation to double income over a two-year period. Expanded sales to new markets in Ireland, Switzerland, China and Canda. Delivered trainings to over 2,700 students across 17 schools. • Raised €25,000 in seed funding through successful applications for competitive government grant funding including NI Innovation funding and Enterprise Ireland’s New Frontiers programme (phase 1 and 2).• Managed team of 10 across sales, marketing and administration.• Developed and launched digital prevention training program and created Learning Management System platform to deliver programs.

Mckinney Road, Mallusk, Co Antrim, Gb

• Created and led internal and external communications strategy for 500 person organisation in Ireland. Aligned communications goals with organisation’s strategic objectives and KPIs. Directly engaged business unit leaders across organisations to develop internal communications for their teams and aligned to the vision, mission and strategy of the broader organisation. Executed, monitored and adjusted communications plan based on feedback from staff. • Worked with HR teams to promote employee communications across organisation in Ireland and Northern Ireland.• Provided training, upskilling and professional development opportunities for communications team colleagues; provided training to senior staff on communications tactics and strategies.• Worked across whole organisation of 500 people and 7 business units across Ireland and Northern Ireland to source success stories for internal and external communications including employee newsletter, internal social media channels and external social channels. • Refreshed and updated branding guidelines and key materials including email signatures, business cards and corporate branding.• Led internal and external events for organisation Founder’s Day, and internal meetings.• Created employee feedback mechanisms through internal newsletter and local town halls. • Led team of two communications professionals responsible for digital media and external communications.• Led development of new organisation website, managed external agency and CMS. • Created policy analysis reports for senior management and briefing notes on opportunities for engagement.• Strong working knowledge and contacts in the Irish media landscape and Oireachtas representatives and political parties in Ireland and Northern Ireland. Served as designated media contact in Ireland and responsible for crisis media communications and risk planning.Managed photoshoots for staff.

• Developed overall communications strategy for client companies, worked with senior management, business unit heads and internal teams to plan all communications activities for clients including internal town halls, press releases, social media campaigns and senior leader communications to employees and for media.• Worked with internal teams and business units to develop corporate websites, corporate branding and marketing collaterals. • Executed and delivered all aspects of communications plans and activities on behalf of clients including employee town halls, newsletters and internal social media content; served as external media spokesperson and delivered content for press releases, website and social media for clients.• Aligned communications messaging and branding through working with clients’ internal teams across scientific, marketing, HR, and legal business units.• Created and stored all communications materials, templates and branded materials for clients. Created systems and processes to monitor version control of documents and update branded material. • Recruited external vendors for press release distribution, media monitoring and website development to assist clients in executing communications goals. • Clients included digital therapeutics, AI chatbot technology, Contract Research companies, digital health records companies, early and late stage biopharmaceutical, oncology and monoclonal antibody biotechs, private security and companies actively securing venture capital funding to prepare for public listing.

Brentford, Middlesex, Gb

• Led development, execution and evaluation of internal and external communications for GSK R&D China’s 450 employee site and Senior Vice President in charge of Neuroscience and R&D. Planned and executed all external conference participation and engagements for senior scientific team.• Developed GSK R&D’s global pipeline internal communications strategy, communicated key milestones of early-stage assets across the organisation building excitement for GSK’s pipeline in HIV, respiratory, vaccines and oncology.• Advised SVP Neuroscience Head for media interviews, crisis communications, internal speaking engagements and employee communications.• Developed key internal employee communications including newsletters, social media channel, town halls, annual conference and increasing employee engagement scores across the organization.• Led planning and execution of employee annual conference for 800 employees from R&D site, national organisation and senior global leaders. • Prepared and led all activities for internal communications for senior leader site visits including Chief Scientific Officer and CEO. • Created new employee communications campaigns to increase engagement including employee of the month programme.• Worked with Site Leadership Team, cross-functional department heads, national and global stakeholders to develop and execute communications plans aligned to both the R&D site’s mission and global key business objectives. • Designed and updated marketing materials through outside creative agency refreshing GSK’s Neuroscience brand and visual identity/ • Led cross-function project on R&D site closure and layoff of 450 employees; developed and executed all aspects of detailed internal communications plan, aligned with national redundancy legislation• Received ‘gold award’, GSK’s highest employee recognition, for communications work on crisis management for large scale data breach at site and role in leading communications for site layoffs.

New Brunswick, Nj, Us

• Developed and executed all internal and external communications strategy for Johnson & Johnson’s Asia Pacific Innovation unit; worked with senior business unit leaders across J&J’s consumer, medical device and pharmaceutical business units to develop communications plans to educate internal and external stakeholders about J&J Innovation’s services, vision and mission.• Organised and led internal employee meetings including business unit quarterly meetings, national employee town halls and the global town halls.• Organised and led global R&D internal employee event called ‘Science Day’ involving 1,000 employees across the full R&D function across Johnson & Johnson.• Created and championed J&J Innovation branding, logos and marketing materials with outside agencies. Hired and led photoshoots for senior executives and local staff to support updated corporate image. • Positioned executives at key conferences including BIO, JPMorgan, DIA and Bio Japan, preparing all briefing materials enabling company to have the highest visibility at key conferences. • Drove company sponsored events drawing investors, academics, entrepreneurs and healthcare practitioners together to source early stage cutting edge technology increasing J&J’s reputation within the Asian biotech community and increased deal flow.• Managed PR agencies and budget of USD 500,000 per year, increasing J&J’s awareness and reputation among key stakeholders as the leading partner for innovation helping to drive over 100 qualified early-stage opportunities.• Developed and led internal events for J&J Innovation team and hosted internal and external visitors and government officials to the J&J Innovation Center in China.

Center City, Minnesota, Us

• Responsible for designing and implementing substance use prevention education in schools in the US and Asia. • Handled all aspects of comprehensive prevention planning for schools in Laos and Cambodia delivering trainings to over 1000 students, faculty and parents.• Participated in basic and advanced training for substance abuse prevention education through Hazelden’s prevention specialist program.

Wuxi New District, Jiangsu Province, Cn

• Led global communications team directly responsible for Public Relations, Investor Relations and Corporate Communications for the Company.• Reported directly to the CEO and worked with Board of Directors and General Counsel as key communications advisor to manage bankruptcy and restructuring crisis communications.• Wrote and published all Suntech press releases, executive talking points, media briefing materials, external communications to investors and internal communications to employees. • Served as Company spokesperson for print and broadcast media in English and Chinese. • Managed media relations and handled over 1000 interviews in a year. • Successfully managed corporate reputation through restructuring to aid in eventual sale of assets and continuation of company brand.• Developed and implemented crisis communications strategies related to trade dumping allegations and financial issues and coached C-level management for media interviews on contentious issues.• Pitched press releases, success stories and C-Suite level executive interviews in key targeted media, including CNN, Bloomberg, Reuters, Wall Street Journal and Financial Times increasing company’s visibility in key media.• Evaluated, hired and managed outside public relations agencies for regional support and media monitoring including APCO Worldwide and Telecom Media.• Directly assisted in driving over USD 20 million in sales through communication channels and events.

Wuxi New District, Jiangsu Province, Cn

• Rebranded corporate identity, helped create Suntech’s corporate slogans and developed copy text for brand, launched social media platform and managed corporate social media platform including Twitter, corporate blog, Facebook and Chinese Weibo accounts.• Drafted press releases for new product launches and successfully pitched new products to key media in Israel and the US. • Managed interviews, briefings and logistics during trade show exhibitions throughout the Asia Pacific region for senior executives. • Managed USD 60,000 annual public relations budget delivering all work on time and under budget.

Washington, Dc, Us

• Developed framework to prioritize key Chinese government organizations for the Shanghai Disney resort, enabling client to effectively engagement with government and open theme park in 2016.• Managed USD 120,000 project identifying 1,000 suitable Chinese companies for joint venture and direct investment.

Tutored liberal arts subjects to individual students and small groups.Developed learning strategies for both native speakers and ESL students'.Wrote and edited articles for Center newsletter.Worked as teaching assistant for summer Educational Opportunity Fund.

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Ma, International Politics

Ba, Political Science

Asia

Aa, American Studies