Ryan Shenk Email & Phone Number

Napa, California, United States

As the Estate Manager, I oversee and am responsible for all activities relating to:Hospitality (tasting room, wine club and events)Marketing and Public RelationsNational and Export SalesOnline and Telesale campaignsLiaise with ownership on P&L and yearly plans Liaise with winemaking team to forecast production levels

Napa

Specializing in wine marketing, I consult with wineries and restaurants needing help with their Direct-to-Consumer marketing capabilities - Wine Club Management: Maintain wine club and wine club database using Wine Direct 4.0- Social Media: Build and manage Facebook pages and Twitter accounts- Email campaigns and Database Management: Send out monthly and quarterly newsletters- Website consulting: Build and manage client websites using online web building tools- Food & Wine program setup- Trade & Consumer show representation

St. Helena, Ca

Main responsibilities include management of the tasting room, wine club, marketing and social media channels. Responsible for shipping and fulfillment, and ecommerce management as well as the go-to person for small and large projects around the winery.Tasting Room – In addition to managing, training and scheduling the tasting room staff, tasked with building the overall tasting room sales plan, creating tasting room promotions, creating and implementing new and enriching visitor experiences, marketing our unique portfolio to grow visitor traffic, provide monthly sales goals and incentives to the tasting room staff, and track and report key performance metrics.Wine Club – First point of contact for all wine club members, incentivized our members to purchase additional wines and to be brand ambassadors, execute engaging member communications, organize fun and successful events, and oversee timely and accurate wine club and ecommerce order fulfillment.Marketing and Social Media Management – Write monthly email campaigns and manage the winery outreach program. Devise and implement an overall social media strategy and engage regularly on all current platforms with intriguing content. Develop and maintain the website using existing tools with in the WineDirect platform.

Napa, California

Responsible for all direct-to-consumer and marketing activities. Oversaw all hospitality activities for the winery, managed the tasting room team, designed, created and wrote copy for all marketing collateral, implemented a training program for new hires, set sales goals for both the tasting room and ecommerce, created unique content for social media platforms, and monitored and analyzed monthly sales for reporting to ownership. Liaised with trade organizations such as the Napa Valley Vintners, Stags Leap Wineries Association and managed wine submissions for review from wine writers and publications.Additionally, was the point of contact for the Wine Club membership, managed the processing of the quarterly wine club allocations, created and managed the T5 Allocation Membership list, created and sent bi-monthly email campaigns to both wine club members and the main mailing list, and wrote the quarterly newsletter.

Napa, Ca

Responsible for all the marketing and advertising of the company. Developed and wrote copy for multiple daily and weekly email campaigns, worked with the sales team to coordinate daily email offers to maximize sales, created and designed marketing materials for use by the sales and acquisition teams, created promotional copy and content for any new “featured cellar”, created and updated all content on the website. Worked with videographer to create and produce the company video, managed and created content for all social media platforms, utilized social media and strategic advertising to increase mailing list signups, and managed all print and online advertising.

Napa, Ca

Marketing Director responsibilities include, but not limited to, all marketing and advertising for the winery, support for international and national sales teams, weekly shipping fulfillment, liaise with various organizations such as Napa Valley Vintners, Family Winemakers and Silverado Trail Wineries Association, social media (Facebook, Twitter, LinkedIn and Yelp) and website content as well as handling all marketing needs for three sister wineries, FUSE Wine, Edge Wines and Trim Wines. Duties included sending out press samples, write tasting notes, design promotional materials, create sell sheets, design and initiate email campaigns, manage and attend various consumer tastings both locally and nationally and consistently update social media sites. Wine Club Manager responsibilities include, but not limited to, preparing and processing quarterly shipments, writing and editing wine club newsletter, cultivating lasting relationships with members, plan and execute quarterly events, create promotional materials, initiated and implemented a sign-up incentive program for tasting room employees and manage wine club member needs.2010 – 2011, Social Media & Technology Committee Chair, Napa Valley VintnersDuring my tenure as the committee chair, I spearheaded two Napa Valley Vintners member workshops on both Facebook and Twitter. These two informational sessions were designed to help the membership become better acquainted with the ins and outs of the two services. Both were highly successful and as a result, many wineries have added Social Media as part of their overall marketing plan. In addition, the committee was constantly exploring new and innovative ideas to implement such as QR codes, YouTube videos, Google + and other new social media websites.

St. Helena, Ca

Responsible for the day-to-day operations of the front of the house. Duties included managing up to 20 employees at a time, interacting with guests to ensure a quality experience and dealing with any guest or employee problems. Responsible for ordering and inventorying all alcoholic and non-alcoholic beverages as well as the bar supplies. Other duties included scheduling for all front of the house employees, hiring, training of new employees and updating financial numbers for the profit and loss statements.

Napa, Ca

Responsible for managing the day-to-day operations of the restaurant, bar, room service and concierge lounge. Responsible for keeping track of inventory, liquor requisitions and managing up to 15 employees at a time. Also, was responsible for various paperwork including, but not restricted to, scheduling and payroll reports.

Napa, Ca

Positions: Assistant General Manager, part-time delivery driver. Responsible for managing the day-to-day business when the General Manager was not there. Responsible for managing up to 12 employees at a time. In addition to managing the employees, responsible for collecting and counting all money at the end of the night and generating the end-of-day reports.

San Luis Obispo, California Area

Positions: Shift Manager (2 years), delivery driver, cashier, preparation manager. Responsible for managing up to 35 employees at a time at a multi-million dollar (annual gross) store. In addition to managing the employees, responsible for counting money deposits, generating the end-of-day reports, keeping track of inventory and implementing new policies for the company. Also, head trainer for all delivery drivers, which included helping to write and update the training manual.

Bachelor Of Science In Business Management, Marketing, Management

Architecture And Business

Activities and Societies: Delta Chi Fraternity