Designs, builds, and implements end-to-end reporting solutions for executives and directors. Oversees the development and maintenance of company KPIs.Creates and automates back-end procedures (SQL Server, Domo) to ensure accurate, accessible, and actionable data.Partners with key stakeholders to deliver dashboards with real-time reporting and insights.Project lead responsible analyzing the E-Commerce and merchant optimization platforms.

Sr. Marketing Data Analyst/BI DeveloperManaged the entirety of the data lifecycle throughout the enterprise. Key member responsible for all data within different marketing channels (digital, print, media and traditional).Built the marketing platform from the ground up. Transforming departmental analytics from backwards facing tabular reports to forward facing charts and visualizations.Worked with executives and front-line managers to standardize and automate reporting across different areas of the business including finance, operations, call center and sales. Developed, tested and maintained marketing attribution models used to track customer lead sources and generate ROAS.Responsible for customer segmentation initiatives relating consumer behavior, demographics and funnel analysis.Utilized business intelligence tools to manage the data pipeline from start to finish; from ETL processes to data transformations to final outputs used by upper-management.Leveraged Google Analytics and Google Ads APIs to enhance digital marketing initiatives.

Lead instruction in a variety of subjects, including college-level economic theory and US government, focusing on public policy and microeconomics at a Title 1 school serving underprivileged children. Designed lesson plans within state guidelines, integrated cutting-edge instructional technologies to drive engagement, and student participation.• Highest-performing advanced placement teacher in 2016-17 by AP test pass rate• Member of the AVID college-preparedness team, helping to set site standards and achieve goals for national certification

Received, imported, and analyzed daily transactional retail data using SQL. Managed inventory and fulfillment of all POS (point-of-sale) clients across multiple categories (discount, grocery, and gift). • Used sales data to design retail-level product mixes through the use of min-max systems, A-B testing, and tiered assortments.• Created and automated reports for C-level management. • Organized and implemented actionable strategies for expansion and increasing profitability. • Worked with numerous vendors to order and maintain the proper supply of goods.• Managed a team that oversaw a national merchandising group consisting of 125 merchandizers across over 1100 different retail locations.

Oversaw all logistical and operational aspects of an account with a growing national retailer. Grew both sales and revenue each year.• Worked with CEO and IT department to design and implement an inventory allocation program.• Used sales data to generate work orders and ensure proper inventory levels both on-site and at store-level through the implementation of cycle counts and ABC analysis.• Created and implemented store-level merchandising programs. Assisted in the creation and design of products and racking units.• Traveled extensively to new markets to train merchandisers and oversee the proper installation of all products and displays.