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Built a hyper-growth B2B enterprise marketing organization that exceeded targets on all KPI's for demand & brand. Elevated positioning & messaging from technical to business outcomes focused. Earned the inaugural placement in the Gartner Magic Quadrant.

Built a global channel and partner marketing organization including cloud marketplaces like AWS and an ISV Integration Partner Program. Led international marketing pre-IPO to post acquisition by Cisco including AppD Summit Europe 2017 while based in London. Was executive owner leading strategy and execution oversight for AppSphere 2016 prior to IPO roadshow.

Led Field, Partner, International, Segment and Community (Developer Advocacy) Marketing. Also responsible for all Corporate Events (including trade shows, annual user conference FutureStack & internal company events)

Led and managed teams responsible for:♦ Digital demand generation ♦ Field & Partner marketing♦ Corporate events ♦ Customer marketing ♦ Strategic Product marketing ♦ Channel marketing♦ Marketing operations ♦ Lead development tele-qualification/digital sales (e.g., SDR's) for the entire CA Technologies' software portfolio throughout Europe, Middle East & Africa.

Led go-to-market strategy for a $500M portfolio of 15+ infrastructure monitoring products. Prior to that, rebuilt product marketing organization and re-launched CA’s Automation & Cloud portfolio.

Led Dell’s server, storage, networking, software and service offering for over 40,000 channel partners globally generating ~$4B in annual revenue and managed $4M channel marketing budget.♦ Developed strategy and led execution of integrated sales enablement and marketing demand programs that delivered a 125% increase in server sales, expanded the global channel partner network from 10,000 to 40,000 partners and received a Gold Davey Award for best B2B Integrated Video Campaign in 2010. ♦ Identified channel partner portfolio gap, developed strategy and then secured $1.1M in marketing development funds from technology partner to launch offering and simplify up/cross-sell of Dell data center portfolio.

♦ Imagined and developed IT Operations platform designed to personalize administrator troubleshooting.♦ Served as VP of Marketing for security management start-up Securityworks (acquired by Lumension) as a consultant, re-positioned the company, produced 300% increase in web traffic and 10x increase in sales pipeline.

Led product, marketing, partner strategies for pioneer in Network Automation. Evangelized value of company’s offerings by performing over 50 global speaking engagements with industry analysts, press, partners.♦ Drove growth from $100,000 in revenue (10 customers) to $8M in revenue (150 customers) by assisting in closing deals with Fortune 500 companies including Microsoft, Citigroup, HSBC, Yahoo, and E-Trade.♦ Grew annual revenues 175% by revamping the entire corporate messaging to increase demand, developing a sales academy curriculum, and training the global sales force.

Managed the cross-functional team for this WAN Optimization pioneer.♦ Directed first major release in over 12 months and led achievement of Network Computing’s “Editors’ Choice Award” 2003 & “Well Connected Award” 2004.

Led product requirement and software test and automation team for Cloud/Data Center Automation pioneer.♦ Directed the creation of a bleeding-edge product that delivered our initial service provider customers a 30% reduction of operational costs, 83% reduction in IT service errors, and improved asset-to-personnel ratio from 40:1 to 100:1.

Led product managment and marketing team for industry-leading VitalSuite software product line. ♦ Promoted into product management after tranforming an underperforming South Central Region, growing the region from 10 to over 100 customers; Achieved #1 sales region worldwide based on revenue contribution ($6.4M) during FY99, including closing largest VitalSuite deal in company history.

Roles at EDS (now HP) and SBC (now AT&T) as systems administrator, project management in systems/networking/telecom domains