Eboost Consulting is a performance marketing agency servicing B2B and B2C clients across a variety of verticals. At Eboost Consulting, I directly oversee and develop a team of paid social media buyers while being the client-facing paid social media buyer and strategist for our most valuable clients. Key highlights include:- Developed, grew, and managed the media buying team to over 20 individuals spanning 3 continents who were responsible for managing tens of millions in advertising spend.- Notable clients include Royal Caribbean, Celebrity Cruise Lines, MoMA Museum, MoMA Design Store, Walker Art Center, BusBud, Shopmonkey.io, CraftJack, National Australian Basketball League.- Developed SOPs and playbooks to improve efficiency and profitability.- Expert in product feed and catalog management, pixel troubleshooting, and event ranking strategy.- Works closely with creative teams and creative agencies to test and create high-performing creative assets.- Reports on performance to client stakeholders, including weekly email updates, video calls, QuarterlyBusiness Reviews (QBRs), and additional presentations as needed.- Works directly with paid social platform representatives to stay up-to-date on best practices, beta tests, and platform-specific learnings to drive overall account growth.- Regularly leads cross-team (Search, Data) insight sessions to share key learnings and drive performance increases across multiple performance channels.- Implemented the EOS (entrepreneurial operating system) throughout the company.- Relentlessly tests and explores new paid social strategies and channels to drive growth and development of client performance.- Key member of the business development team, with a core focus on attracting new clients and cross-sell current clients within paid social offerings.

At Petfluence, the world's leading pet-focused influencer content network, I scaled numerous programs designed to connect brands with pet creators to generate powerful, meaningful, authentic content to increase direct response sales as well as brand affinity. Key highlights include:- Created and deployed strategy to reach and connect Fortune 500 businesses with independent social media content creators and influencers in the pet (dog/cat) space.- Managed partnership integrations with Toyota, Honda, Sony, Viacom, Pepsi, Coca-Cola Co. Pedigree, Colgate, and Nestle.- Worked directly with brand representatives to identify target audience segments and develop and deploy targeted influencer campaigns to reach them.- Worked with our influencer talent team to connect the right influencer with the right campaign.- Analyzed data to understand customer behavior and identify trends and opportunities.

At Ross Multifamily Commercial Real Estate of Marcus and Millichap, I directed and managed all digital marketing campaigns, social marketing, and lead generation projects. Key highlights include:- Established and created the paid social strategy for lead generation campaigns resulting in thousands of high-value seller and buyer leads.- Developed and managed a content creator network to create informative blogs based on high-ranking SEO results, resulting in a 3,560% increase in organic traffic.- Developed and maintained relationships with online partners and broker agents.

PawPack delivered a monthly box of natural, grain-free treats and toys to subscribers. Its high-quality products and active social media presence earned it the rank of second in its category before being acquired in 2016 by a major pet retailer. Key highlights include:- Worked with founding members to develop and refine the business plan and strategy.- Established and maintained relationships with suppliers and pet product vendors.- Sourced and selected healthy, unique, and exciting pet products to include in the monthly boxes.- Negotiated product and marketing packages with vendors.- Oversaw the design and production of marketing materials and physical goods.

- Developed and implemented sales directives for management and staff- Created educational material and training of sales teams - Responsible for extensive knowledge and training of animal-related products- Developed merchandising strategy to enhance customer experience and drive sales

- Oversaw daily operations including driver schedule and delivery of freight- Directed fleet of 25 owner-operated and 5 Company-operated trucks- Coordinated operational support for drivers in the field.- Managed DOT compliance records for all drivers- Negotiated shipping rates between freight brokers and owner-operators in a fast-paced and constantly variable freight market. - Contracted, managed, and grew 10 private customer accounts.- Managed billing services for all loads along with fuel matrix payments to each driver.

- Coordinated the domestic and international relocation of live animals for private clients (personal pets), zoos & sanctuaries (wild animals), and breeders.- Developed a marketing strategy to connect Pacific Pet Transport with various other relocation companies and brokers.- Relocation concierge with A-list celebrities, Fortune 500 CEOs and various royal families.- Established “peace of mind” for clients by ensuring that their beloved pets wouldarrive safe and on schedule through excellent phone and email etiquette.- Fluent in intentional live animal import/export requirements and regulations establishedby USDA, AQIS, DEFRA and other international ministries of agriculture.

- Established a nutrition company that sold various workout products and supplements.- Developed advertising strategy - Coordinated social networking events - Created store planogram

- Managed teams that exceeded sales goals 46 out of 50 months including 30 straight months of growth spanning 2006-2009- Conducted presentations and training for staff and new management.- Managed ICS (inventory control specialists) to maintain accurate store inventory.- Initiated and conducted weekly community pet nutrition education meetings.- Presented upbeat atmosphere and maintained overall motivation and energy on sales floor.- Provided excellent customer service. Became the customer's most recognized employee in the store.