Zulu Shack Creative – From start to SUCCESS. We build and market your business online!SEO | PPC | Websites | SystemsZulu Shack Creative is a digital media company based in South Florida that provides online services including website development, branding and marketing solutions for business that want to make an impact online. Our teams are located in Fort Lauderdale, Coral Springs and Cape Town. We serve companies all over the United States.We pride ourselves on offering something that very few digital media companies can; an all-inclusive approach to building an online presence. We offer the digital media services that every company needs to ensure online success.We are a B2B media firm, specializing in understanding what makes companies successful online. Zulu Shack Creative clients benefit from a multi-tiered approach to digital media. Each of our departments work together to ensure that the services we provide are or can be easily integrated into each other service.

Social Media chair and board member of an all volunteer team of professionals and specialists in website production, design, email, survey, social media, marketing, PR, and web-based business strategies. Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing who work to put South Florida at the forefront of business.

As a Senior SEO Strategist at The SEO Department, I am responsible for creating and implementing in-depth organic search strategies that yield measurable returns for every client.Focus includes on-page optimization, technical audits and implementation guides, keyword and competitor analysis, content and link building plans, and special projects.

I had the privilege of working for the legendary Steinger, Greene & Feiner, managing all SEO and web development-related efforts. • Focused on multi-location, multi-state website optimization to tackle organic ranking in many markets simultaneously. Implemented a strong local SEO strategy for each location including on-page optimization, local focused content, and link building. • Manage and coordinate web development efforts with the web dev team including the creation and launch of an entirely new website. • Implemented successful SEO strategies for each company location (14 locations in 3 states).• Created original, timely, legally correct content while focusing on ranking and user conversions. • Intense link building outreach, press release creation, and guest posting. • Managing Google Local Services Ads account including creation, optimization, strategies for review gathering, and bid and budget management. • Conduct keyword research and focus on Corner Stone Content strategy.• Review technical SEO issues and fixed issues while delegating tasks to web developers. • Optimize website content, landing pages, and direct mail copy.• Direct off-page optimization projects (e.g. link-building, Google My Business, Google Guarantee, YEXT, directories, Google Local Services, Facebook, LinkedIn).• Collect data and report on traffic, rankings, and other SEO aspects to send in-depth monthly reports.• Building and nurturing an online community through link building strategies and company employee profiles.• Website monitoring and user analysis.

Banyan Hill Publishing is an investment advisory organization. Their marketing department is fast-paced, cutting edge, and staffed with some of the best minds in the marketing field. It was a privilege to have worked and learned from some of the best in the industry. Their copywriting style is legendary, their gauntlet program is formidable, and the funnel system is second to none and I will remember the lessons I've learned from their marketing approach forever. • Managed 3 major sites that hundreds of thousands of users collectively and droves millions of pageviews monthly.• Strategized to create 13 separate microsites for each investing guru to take advantage of personal branding and drive additional traffic to sites as well as additional rank signals to main sites.• Managed social media accounts including YouTube and Facebook for multiple gurus.• Developed holistic and organic Reddit outreach campaign for link building and customer acquisition efforts.• Consistently brought new ideas to the marketing team to remain on the cutting edge of SEO trends and marketing trends in general.• Worked directly with individual investing gurus to develop new digital marketing ideas and efforts to drive more organic traffic to the site and create more conversion opportunities.• Used vast tech SEO knowledge to bring all 3 main sites back to good health and ensure that they adhere to good SEO principles ensuring each site has every opportunity to rank effectively on search engines.

As the Director of SEO strategy, I was at the forefront of new company initiatives. I was responsible for creating, implementing and tracking new digital marketing strategies company wide. This level of creativity and testing is the most rewarding part of what I do every day. • Oversee and execute strategy on client marketing initiatives that contribute to high growth goals, including demand generation, customer acquisition, website redesign, content, events, social media, PR, branding, and more.• Lead sales calls as well as discovery calls with clients. Providing updates and working with clients to establish effective SEO strategies.• Create SEO proposals and presentations for current and prospective clients. This includes website audits, quarterly and yearly strategies and sales decks. • Technical Onsite SEO recommendations and audits for all clients which requires a deep knowledge of SEO fundamentals as well as on going insight into SEO current trends. • Develop new SEO and Link Building initiatives based on current trends and market research.• Develop annual and quarterly strategy, and execution plans.• Train and manage SEO team members.• Track and report key metrics that measure program success to drive continual process improvement and communicate KPIs to clients, cross-functional teams and executives.• Develop and measure KPIs aligned with business objectives.• Attend events within the digital space.• Continue to work on specialty clients developing SEO strategies, creating content and link building while implementing any necessary technical SEO deliverables.

I was a copywriter specialist at Tandem Interactive. As part of the SEO team, I was responsible for writing keyword-driven content to increase the search engine ranking of Tandem clients.As part of the Social Media team, I developed brand-specific, audience-driven, keyword-target social media campaigns for all social platforms.

Accountable for enhancing the profitability of Simon Guest Services in order to maximize its return on investment through sales goals and strategies. This is accomplished by directing, managing, and coordinating the efforts of the sales staff through the creation of sales goals, sales strategies, and cooperative efforts with related mall management and marketing activities. Directly supervise the performance of guest services staff to ensure a productive work environment; which includes recruiting, interviewing, hiring, and training of all Guest Services Representatives, as well as conducting all necessary discipline procedures, annual job reviews, and HR payroll increases as defined by Simon’s policy and procedures.Responsible for communicating goals and performance expectations for all team members to achieve stretch for SBV/Local/Regional initiative. Manages staffing and schedules for Simon Guest Services. Maintaining a good rapport with mall staff, regional staff, home office, and partner representatives and provides feedback regarding key areasServes as a liaison to tenants in communicating SBV and local marketing initiatives including but not limited to Simon Giftcards and payment product program (personal and corporate sales), Retailer Showcase, and Ticketmaster.

Relationship building and maintaining with outlet store clients.