Ryan led the exciting transformation of the Kum & Go brand to help the 400+ stores across fourteen states honor the sixty-year legacy of the business and define the future of convenience retail. - Launch of an expanded customer acquisition and brand building program using digital media, tv, radio, out-of-home and social influencing.- Expansion of the mobile ordering and mobile fuel pay programs to capture more visits of customers into stores.- Rollout of a new brand representing Kum & Go's 'Fresh Perspective' on convenience with a focus on a fresh made-to-order menu and expanded healthy assortment.- Re-Platform and Re-structuring of the mobile app, web ordering and loyalty program strategy- Oversaw activations of innovative marketing activities such as the company's first NIL athlete partnerships, influencer brunches for new food program, launch of a food truck to support trial strategy at the local level and loyalty drives that have accelerated Kum & Go's acquisition of new customers.

As the leader and executive sponsor for Kum & Go's Digital Customer Experience program, Ryan has led the strategy, launch and expansion of mobile ordering for all 400+ stores, allowing customers to place orders from the convenience of their location and have the order delivered curbside/pump side or picked up at the in-store BOPIS station.

Ryan led the evolution of Medela's approach to digital marketing with success in the following responsibilities:- Led the launch of "The Moms' Room," an innovative journey based loyalty program combining early product acquisition and support, product sampling and digital journey management to support moms through their breastfeeding goals. The program grew to 500K members in less than two years.- Multi-channel campaign strategy across paid media and owned communication channels. - Digital Strategy Development and Execution in both the B2C and B2B businesses, creating and managing experiences for the end customer, distributors, hospitals and payers.- Digital Analytics for customer interaction, goal tracking and health of customer experience.- Data Science using statistical methods and AI powered tools to analyze and model insights for our business- eCommerce merchandising and management of products and services sold through our own eCommerce touch points and 3rd party marketplaces- Digital Solution Delivery and operations of our customer facing websites, apps and 3rd party integrations with paid media, voice platforms and telehealth.

Instrumental in building Medela's digital capabilities and offerings including - Running four global digital marketing pilots in five countries and establishing a global digital business network across subsidiaries- Launching the industry's first voice assistant for breastfeeding moms on Amazon Alexa- Launching Medela's first telehealth service for lactation support- Opening the Moms' Room, Medela's premier consumer marketing program

Sold and managed customer experience and eCommerce digital transformation programs to fortune 500 companies. Managed teams of 80+ consultants to deliver across the broad spectrum of digital marketing and services including SEO strategy, Paid Media, Infrastructure, Application Design and Development, User Experience Design and overall business strategy execution.

Managed the customer relationship, operations and project execution for eight hosted ecommerce, content management and connected services customers in retail, B2B, franchise and automotive. Led new business efforts including RFP responses, solution pricing, oral presentations and project kickoff for new and existing clients.

Acquia is a private company supporting enterprises that use the open-source content-management-system Drupal. Acquia provides customers with software, consultation, hosting, & services to help them launch sites faster & keep them running with more confidence.

Digital product manager for a solution responsible for gating access to protected consumer marketing data in a highly regulated consumer industry through integrations with large customer databases, identity verification solutions and user experience security protocols.

Worked as a business analyst and project manager across multiple client relationships building eCommerce and content solutions.