In my role as Head of the Personalisation, CRO and Data Science in Group Digital am responsible for three key areas:1. Personalisation - The use of data to create personalised experiences for customers and potential customers, thereby improving CX and conversion rates. 2. Data Science and Engineering - Building data pipelines and models for the purposes of insights, propensity modelling and marketing personlisation (through DMP and CDP). 3. Conversion Rate Optimisation (CRO) - Optimizing customer journeys to improve CX and ROI.

In this role I was responsible for building an enterprise wide digital audience strategy through the commercialization of 1st party data assets from web, mobile and CRM assets. The focus was both on the buy-side (the use of data for improving Multichoice's marketing efforts) and the sell-side (the use of data to increase the value of inventory sold via DStv Media Sales).

I was the Managing Director of BMIT, a market research and consulting firm in the technology sector. I was responsible for a turn-around of the business, as well as being a lead consultant on a number of consulting projects for local and international multinationals, private equity firms and government. In addition to the consulting work, I also authored a number of published research reports on topics such as Big Data, Artificial Intelligence, Internet of Things, Broadband and Cloud Computing.

The Data Science Xcelerator is a 4-month blended learning program (with 2-day in-person intensives per month) for non-technical middle managers. The program seeks to equip participants with an understanding of the foundations of Data Science and how it can be applied in their respective organization/industry. The program has a strong emphasis on crafting the Data Science Strategy and its subsequent execution.As a facilitator, my role centers on delivering engaging and productive learning experiences for participants to enable them to attain learning objectives for the modules/courses within the program. I also support students on the ALX online learning platform by providing feedback and mentoring learners through projects that they undertake.

As Head of the Measurement Council of the IAB South Africa, I was responsible for leading the council which maintained the online media measurement of the South African publisher landscape with our partners Narrative / Effective Measure.

As part of the Adjoin team, I a responsible for the management of the data across all of our publishers, building out audience segments, and communicating the audience proposition to partners and clients. In 6 months we have built up an audience of 17 million uniques, with over 50 different targetable segments.

As Chief Strategy Officer, I was responsible for strategic planning and alignment across the major areas of our business – Digital Media, Digital CX and Data & Insights. This includes developing new business through an agile approach to innovation and product development, identifying channel partners, and building strategic relationships with key stakeholders.

As Analytics Director I was responsible for overseeing the analytics and data strategy across the organization. In addition to my analytics role, I also supported the CEO in terms of strategic planning and business development across our operations in African and the Caribbean .

As a Head of Digital Marketing Intelligence at GfK Sub Saharan Africa, my responsibilities included the management of all research programmes within the division, including all research design and data analysis, and authoring of trends reports. I was also responsible for business development and client services among clients in the Technology, Finance, and Retail industry sectors.

As the Head of Marketing & Communications at T-Systems South Africa, I was responsible for managing the entire department (7 people) and driving all marketing activities within T-Systems, including events, above-the-line campaigns, PR campaigns, internal and external communications, as well as market intelligence activities.

My responsibilities in this position are to manage the relationships between T-Systems and analysts & sourcing advisors, as well as to co-ordinate the marketing intelligence activities at T-Systems South Africa. I work within the local marketing team, within the broader scope of Strategic Business Development, and also work closely with the sales teams to assist them in generating new business and helping develop T-Systems' go-to-market strategy.

As a Senior Technology Analyst, my primary function was to conduct research-based consulting projects for leading companies in the ICT industry. These assignments originated with a problem or uncertainty in the client's organization, and my primary function was to assist them from problem identification through to final solution.My projects often included significant research components, which I was responsible for in terms of design, project management, data analysis, and information synthesis. Once the research component had been completed, and the project's hypothesis have been thoroughly tested, I was responsible for the formulation of conclusions and strategic recommendations, which I would then present to my clients.I have completed consulting assignments for companies such as Telkom, Neotel, iBurst, SAP, Dimension Data, Samsung, MTN, Vodacom, Western Cape Provincial Government, Kwa-Zulu Natal Provincial Government, the Department of Communications and SITA.In addition to customized research and consulting projects, I also authored annual reports on topics ranging from the consumer smartphone and tablet markets to the corporate telecoms market.

As a Research Analyst I was responsible for managing large scale research projects from end-to-end including client interaction, project scoping and costing, project management, research design, questionnaire design, briefing of field workers, analysis of data, interpretation of results, constructing and delivering presentations, and the compilation of executive management reports.

As a data analyst I was involved in analyzing primary research using tools such as SPSS, as well as conducting secondary research in the telecommunications industry.My fieldwork duties involved making appointments and conducting research interviews with respondents, ranging from IT Managers and CIOs to Financial Directors.