Ryan Ray Email and Phone Number
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Growth/Product Marketer | Brand Builder | Storyteller | Strategist | Through my personal initiatives, education, and work experience, I have developed expertise for both art and science of marketing and that enables me to deliver results.THE ARTI grew up loving music, playing in bands, and writing songs. The hundreds of hours I spent wordsmithing lyrics was great practice for all the marketing copywriting projects I worked on early in my career. I built upon that at Nu Skin—a multi-billion-dollar consumer products company. There I developed brands, identified target markets, launched products, and created campaign and sales collateral. I collaborated with designers and production team members as the creative hub for the company. I love working with others, promoting launches, and supporting branding initiatives. Later I joined Redfin, a tech real estate company where I developed the content strategy on landing pages and multi-channel campaigns. I helped drive users to install the app and worked with product managers to improve the app experience and highlight the most-loved features in direct response digital marketing campaigns.THE SCIENCEI went to grad school at Northwestern University in 2016 to fine tune my business acumen and master marketing frameworks. It was a specialized marketing program that lives where data analytics and marketing communications meet. I’ve developed a customer-centric approach using data to build out integrated marketing plans. I then honed that skill for 5 years at the most data-driven company in the world—Amazon.com. There I owned the paid social channel for Amazon device teams, driving traffic and demand for their products and events. I created experiment roadmaps, setting up and analyzing the results of A/B tests. I also worked closely with a tech team to build new products and tools that automate manual marketing tasks. I love diving into the data for insights to develop new strategies.With my experience specializing in the creative side of advertising, the business side of marketing strategy, and a career filled with product/feature launches under my belt I believe I have the ideal skills and experience to generate growth and deliver results for your business.—Ryanryanscottray@gmail.com
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Moultrie
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Performance Marketing ManagerMoultrie Sep 2024 - Present -
Senior Performance Marketing Manager, Social MarketingAmazon Oct 2021 - Jun 2024Seattle, Wa, Us-Developed paid social strategy for Amazon devices and managed campaigns on Facebook, Instagram, TikTok, and Snapchat with an emphasis on running A/B tests, which led to building scalable automated ad programs-Managed an annual budget of $23M in 2023, increased profitability +$10M YoY on paid social, while managing programs to ROI targets-Led the Black Friday/Cyber Monday 2021 event for the channel, coordinating and executing the team’s strategy and tech readiness. Grew revenue +123% YoY and profit +62% YoY, our most successful sales event to that point -
Marketing Manager, Social MarketingAmazon Jun 2019 - Oct 2021Seattle, Wa, Us-Launched an automated paid social program for deals on Amazon devices and expanded it internationally, which accounts for ~30% of devices sold in the channel
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Marketing Program Manager, Content StrategyRedfin Jan 2018 - Jun 2019Seattle, Wa, Us-Set up direct response campaigns in paid social channels using digital video to drive results and test messaging-Created GIF ads for display campaigns, which increased contribution margin from 13% to 25%-Produced 20 video ads per quarter—writing creative briefs and storyboards and directing production-Increased customer acquisition +15% after rewriting/redesigning content on key landing pages based on testing-Developed a content data repository to track content performance, document A/B tests, and share insights-Wrote, tested, and produced 3 national radio ads for the company’s largest mass media campaign to date -
Marketing & Pricing Strategy Graduate Intern [Marketing Strategy | Data Analysis]Mike'S Hard Lemonade Jun 2017 - Aug 2017Chicago, Illinois, UsMike’s wanted to understand their price elasticities by region to improve their current pricing and promotional strategies● Led team to discover and analyze the price elasticities, price spreads, and competitor pricing impact on sales volume using regression models for core brand SKUs ● The executive team embraced our data-driven findings and is now implementing our recommendations -
Global Brand Articulation Manager [Branding | Product Marketing | Marketing Communications]Nu Skin Enterprises Sep 2013 - Sep 2016Provo, Utah, Us-Generated $550 million in limited-time offer sales for Nu Skin’s largest product launch ever. Launched go-to-market tools including a website, a mobile app, and social media campaigns-Guided the company into a new essential oils category by conducting market research and creating product positioning, brand narrative, marketing materials, and brand guidelines. Generated $25 million in sales at launch-Launched a nutritional product that made $88 million in the first limited-time offer. Worked closely with R&D, designers, and the audiovisual team to turn complex science into engaging digital campaigns and videos-Worked with a variety of internal teams and an agency to tell the brand story in a museum-like experience visited by thousands each year at corporate HQ, a $100 million facility -
Associate Marketing Communications Manager [Copywriting | Content Strategy]Nu Skin Enterprises Feb 2012 - Sep 2013Provo, Utah, Us-Created/managed brands and launched products globally-Researched consumer trends, segmented target markets, created brand standards, and worked on cross-functional teams to support product launches with marketing campaigns and assets-Adapted messaging and strategies to B2B and B2C audiences-Created and managed marketing content and websites to maintain consistent brand voice and messaging-Supported marketing asset needs for 54 international markets.
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Digital Marketing Intern [Email Marketing | Seo | Product Marketing]Insidesales.Com Aug 2011 - Dec 2011Austin, Tx, UsUsed SEO best practices to boost webpage rankings for important SaaS keywords and executed email marketing campaigns. -
Campaign Strategy And Market ResearchGeneral Mills Aug 2011 - Dec 2011Minneapolis, Minnesota, UsMy team presented to Nature Valley and their ad agency about positioning Nature Valley products as tasty, healthy snacks for people who are on the go. This was to get the brand to connect with all sorts of people, rather than the extremely outdoorsy people they have always seemed to target. Two days after we presented to them I saw this on Nature Valley’s company facebook status: “Nature Valley is great for snacking on the go. Click “Like” if a Nature Valley bar has ever come through in the clutch for you. Tell us about it!” •Surveyed 150+ grocery shoppers at a self-made granola bar booth•Identified a new target market and researching current and past positioningRunning statistics from surveys to gather insights and develop a strategy -
Product Marketing InternNu Skin Enterprises Apr 2011 - Aug 2011Provo, Utah, Us
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Marketing ResearchButterball Turkey Products Jan 2011 - Apr 2011Garner, North Carolina, UsConducted ethnographies and friendship groupsAdministered a Qualtrics survey with over 150 participants and analyzed resultsPresented research, creative brief, and creative work to Y&R agency -
Marketing ResearchTailgatefootball Sep 2010 - Dec 2010Marketing Research for Tailgate Football board gameCreated and administered a Qualtrics survey to over 100 respondentsRan statistics and analyzed data on SPSS after interviewing target marketPresented to the client who to target, pricing, and what changes to make to game
Ryan Ray Skills
Ryan Ray Education Details
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Northwestern UniversityMs In Integrated Marketing Communications -
Brigham Young UniversityCommunications: Advertising
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Eagle High
Frequently Asked Questions about Ryan Ray
What company does Ryan Ray work for?
Ryan Ray works for Moultrie
What is Ryan Ray's role at the current company?
Ryan Ray's current role is Growth Marketing l Product Marketing l Content Strategy l Amazon Alum.
What is Ryan Ray's email address?
Ryan Ray's email address is ry****@****ail.com
What is Ryan Ray's direct phone number?
Ryan Ray's direct phone number is +180134*****
What schools did Ryan Ray attend?
Ryan Ray attended Northwestern University, Brigham Young University, Eagle High.
What are some of Ryan Ray's interests?
Ryan Ray has interest in Guitar, Inspections, Arsenal Fc, Built My Own House, Soccer, Deadlines, Boise State Football, Music, Tennis, Golf.
What skills is Ryan Ray known for?
Ryan Ray has skills like Spss, Adobe Photoshop And Indesign, Powerpoint, Writing, Advertising, Leadership, Market Research, Facebook, Marketing, Email Marketing, Marketing Communications, Seo.
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