As the Group Marketing & Digital Manager at Middy’s Group, I report directly to the CEO and am a key member of the Senior Leadership Team (SLT). Additionally, I chair the MEC Innovation Committee, driving digital change and elite customer engagement.I manage and execute effective marketing and brand strategies to support the growth and market share of Middy’s Group. This includes developing bi-annual marketing strategies for Middy’s and Omega, with a strong focus on customer and partner engagement. I ensure our objectives and measurements are met through detailed reporting, budget management, and driving marketing revenue.I oversee event management, integrated marketing campaigns, and promotions, fostering strong relationships with our products and marketing suppliers. My commitment to relationship marketing programs and the growth of our media revenue. Additionally, I maintain and improve company communication standards, both internally and externally, and uphold our corporate and social responsibility, including partnerships in corporate affairs.On the digital front, I manage and grow Middy’s and Omega’s ecosystems, driving traffic and community engagement on social media and trade platforms. I lead our ECOM strategy and growth, CRM, and marketing automation efforts, ensuring all inbound and outbound digital marketing activities align with our goals.Brand management is another critical aspect of my role. I develop and maintain brand strategies for Middy’s Group, ensuring consistency across all customer-facing print and digital assets, including IP and domains. I oversee national and local sponsorships, company merchandise, in-branch merchandising, and coordinate photo shoots and digital asset management.In governance, leadership, safety, and culture, I lead process management and improvement initiatives, manage resources, and ensure compliance with government policies. I drive positive company culture, vision, values, and strategy by leading by example.

Workwear Group (WWG) is a business partner who continually adopts an end to end, solution-focused approach to managing every phase in their partners' workwear cycle. They are Australia's largest workwear provider manufacturing over a million units each year shipping globally to over 30 countries. Verticals stretching small business to multi-national organisations with teams in place across the globe. At Workwear Group my team developed and executed all corporate marketing strategies through all channels, focusing the direct business. The team were responsible for the continued growth of the NNT & WWG Active brands whilst we marketed and communicated Workwear Group's corporate brand globally sharing with the market our leading expertise, personalised solutions and layers of sustainability.

HUHY or Help Us Help You; aims to help our senior friends and family connect with technology. Members can get support via phone, email or even have someone come to their home. At HUHY, the learning is peer to peer and we aim to be Australia's largest provider of job opportunities for seniors.Join today we need HUHY Helpers, HUHY Sponsors and HUHY Members. All will recieve Happiness...www.huhy.com.au #HUHY #HAPPINESS

At Club Assist I was responsible for driving lead generation and revenue through all digital marketing channels. Supporting all Club Assist Motoring Club partners for current and emerging product and services, both enhancing the member value proposition and supporting the profitability targets for the APAC region, including Joint Venture relationships. Reporting to the Chief Executive Officer, APAC, I lead a talented marketing group delivering the marketing function for the APAC region. Together we developed, implemented, tracked and optimised our digital marketing strategies while blend traditional marketing activities across all channels.

NHP is a distributor of industrial electrical products with over 60 international suppliers, 70,000 line items with operations in 27 locations and a significant trade network of over 1000 electrical wholesalers across Australia and New Zealand.(www.nhp.com.au, annual turnover $400 M)Reporting to the General Manager Marketing & Communication, I was responsible for developing and implementing strategic marketing plans in alignment with business objectives. Managing a team of 8 people together we developed integrated marketing campaigns through Australia and New Zealand managing events, PR, advertising, direct marketing developing measurement metrics to account ROI.Key Responsibilities:• Managed a team of eight, three marketing managers, two marketing assistants and three design staff including recruitment, training and development.• Customer Relationship Management including the lead generation, deployment of marketing automation: Marketo and all customer lifecycle and engagement activity.• Managed, development and measurement of an integrated marketing calendar focusing on agreed 4 key technologies and 4 key industries.• Managed the Trade Marketing Program with 1200 wholesale outlets. Developed all go to market activity including advertising, local area marketing, new product release and lifecycle pricing promotions.• Had direct responsibility for the design and development for all Merchandising including visual POS and giveaway items.• Maximised exposure and lead generation from all events and sponsorship, managing all event activity including necessary relationships of industry heads and various suppliers. Critical review of all activity including the development deployment of the optimum events calendar and sponsorship panel.• Managed the brand portfolio including brand rationalisation and the development of brand architecture.• Reported all marketing activity to senior management and board.

Key Responsibilities:Team LeadershipChannel & Customer Segmentation: Reporting and Direct ActivityProduct PromotionCampaign, Promotion & Events Facilitation Visual MerchandisingDirect MarketingAdvertisingEvents & SponsorshipMarketing Research

Key responsibilitiesProduct Collateral - ContentWebsite DevelopmentCommunications Internal and ExternalMerchandisingProduct Management support including: PLC.Advertising and Promotions - Above and below the lineVarious Market Research and Reporting

Website Sales Collateral & PresentationBrandingMerchandisingEvents

Team managementF&B Service and Coordination LogisticsPlanningEvent Facilitation - Setup and PackdownAustralian Grand Prix - Australian Airshow - Flemmington Spring Carnival