Ryan Staley Email & Phone Number

New York, Ny, Us

Brooklyn, New York, Us

Key Clients: Amazon Music, TikTok, Hennessy, Glenmorangie Whiskey, MTN Dew Energy, Rockstar Energy- Served as a strategic advisor to clients, partner agencies, talent, and internal teams- Provided mentorship, guidance, and support to the development of 4 junior strategists & 5 social media managers- Created non-traditional brand campaigns and content strategies to engage and resonate with Black, Latin, Asian, LGBTQ+, and Gen Z audiences- Oversaw channel strategy, social content planning, and reporting for TikTok U.S. social channels (@tiktokcreators, @blacktiktok + @casatiktok)- Developed and executed social strategies for major music releases, artist partnerships, festivals, concerts, livestreams and brand activations- Owned creative briefs, led team brainstorm sessions, and oversaw social content creation across Amazon Music brand channels (@amazonmusic, @rotation, @playmorepods) - Implemented social-first video franchises and artist content partnerships across Amazon Music social channels to attract, engage and grow audiences- Strategized and developed creative concepts for content partnerships with artists like Kendrick Lamar, Drake, Nicki Minaj, Beyoncé, The Weeknd, Kim Petras, and Keke Palmer that helped to elevate Amazon Music’s brand presence and engagement across social- Led the development of Amazon Music’s fan engagement strategy and helped develop content franchises to promote Kendrick Lamar's 2022 world tour

New York, Ny, Us

Clients: HBO Max, Hulu, Netflix, Amazon Prime Video, YouTube, W Hotels, G-SHOCK, Hpnotiq- Digital strategy lead overseeing the execution of tentpole social campaigns launches- Ideated, pitched and launched new social media strategies and content franchises across multiple brands- Contributed insights, big ideas and creative concepts for RFPs, client pitches and experiential brand activations-Provided consumer research, cultural insights, and creative ideation for client pitches, new business RFPs, and first-to-market activations- Conducted social listening, analytics reports, and presented insights and learnings to clients to optimize social channel strategies- Owned the development of creative moodboards, production plans, and on-set creative direction for content shoots with G-SHOCK and G-SHOCK Women’s Watches- Collaborated with HBO MAX’s multicultural team to develop the social playbook, launch strategy and campaign roll-out for its new 'Scene in Black’ (@sceneinblack) platform, a social-first initiative focused on increasing AA audience viewership by amplifying Black stories, talent and creators

Tsuen Wan District, Hk

Tsuen Wan District, Hk

- Lead content planning and growth strategies for HYPEBEAST’s umbrella of fashion and lifestyle verticals- Managed daily content publishing and influencer engagement for both @hypebeast and @hypebeastmag Twitter and Instagram accounts- Identified influencers and creators for social takeovers and original content opportunities- Developed event coverage strategies for all domestic and regional initiatives including Fashion Weeks, Grammys, Met Gala, Super Bowl, Apple Events, concerts, festivals, etc.- Designed and executed a cross-platform social content strategy for the HYPEBEAST Magazine print and Digital Cover launches, (Issue 24, 25 + 26)- Provided social strategy support to the Editorial, Hypebae, Video and Sales teams on cross-department projects, events, and branded content campaigns- Monitored social analytics and developed monthly performance reports- Implemented ongoing platform growth/engagement strategies for Instagram & Twitter, helping to increase the Instagram social following from 3M to +8.1M followers, Twitter following from 420K to +666K followers

New York, Us

Key Clients: Diageo (Guinness Beer), PVH (IZOD & Van Heusen) + P&G (Tide)- Provided social strategy and community management support across multiple client partners - Managed daily social media moderation & content publishing across Twitter, Facebook & Instagram - Researched, developed and optimized ongoing content strategy - Maintained editorial calendar- Tracked, monitored, and help analyze the performance of paid social campaigns- Identify, and pitch influencers for brand partnerships on social- Assisted Digital Director with brand positioning by monitoring performance and developing social insights for monthly and quarterly recaps- Developed and implemented an agency-wide influencer management database- Actively supported clients ad-hoc data analysis & reporting requests- Wrote client POV's on digital trends, new technologies, and social platform updates- Provided real-time social media monitoring during Super Bowl LI for Tide (P&G brand- Coordinated company-wide digital team meetings

New York, Ny, Us

BLOC is a national professional network connecting black collegians & millennials to opportunities, powerful career advice & each other. - Led the integrated social strategy managing social media, community building efforts, and analyzed business challenges to engage customers- Recruited, trained, and managed team of interns- Identified and secured multicultural influencer partnerships for both social and live event programming- Oversaw social and programming strategy for both 2015 & 2016 annual conferences - Identified leads and developed corporate partnerships with brands like AOL, Google, LSAC, Microsoft, Jet.com, Campbell's, Dev Bootcamp, and Black Enterprise.- Enhanced social following by over 10K fans- Expanded email newsletter listserv to 4K subscribers

New York, Ny, Us

- Developed and maintained monthly social media calendar- Curated all content across Twitter and Instagram platforms- Launched summer UGC campaign to increase Instagram following by 2K- Assisted in writing, editing, and publishing editorial content- Created email newsletter and implemented strategies to grow listserv database- Mentored and developed programming for summer fellows

Springfield, Oh, Us

Served as an AmeriCorps VISTA member with Think Tank, Inc., a Nonprofit organization and national training center that exists to alleviate poverty by equipping communities to embrace mindsets and practices that restore the social fabric of society.- Served as an AmeriCorps VISTA in a client-facing role managing all communications, invoices, membership on-boarding & hands-on training- Developed data tracking tools to capture program results and measure long term sustainability- Managed online learning community of over 50 nonprofit leaders- Developed content for all digital and print marketing materials- Community Management of Facebook, Instagram & Twitter- Created email newsletters and digital event invitations - Implemented Google AdWords campaign to increase leads and website visibility- Submitted private, foundation, and government grant funding proposals acquiring over $10,000 in grant funding

Vincennes, In, Us

Xmester is an early college summer residential experience on the campus of Vincennes University for rising high school seniors. Students are able to experience and navigate campus life by taking college level courses, and learning leadership skills vital for their collegiate success.Supervised and provided teaching assistance for business etiquette course. Actively mentored and advised students towards exploring career opportunities. Designed engaging leadership activities and facilitated extra-curricular activities for over 150 students.

Dayton, Oh, Us

Acted as a liaison between residents and Wright State University's Residence Life & Housing department. Created, planned, and implemented educational, social, and recreational programs. Counseled students on personal, academic, and career concerns to maintain a healthy, welcoming environment. Managed various administrative duties including maintenance requests, incident reports, and room audits.

Dayton, Oh, Us

With the Office of Student Activities I aided peers in joining the over 200+ campus organizations and maintaining student executive board responsibilities. My daily responsibilities included interacting with office guests and students needs, designing marketing materials and advertisements for events, workshops, and emerging leadership opportunities for students, and managing all social media accounts including Twitter, Instagram, and Facebook to promote office awareness.

Dayton, Oh, Us

Upward Bound serves high school students from low-income families, providing opportunities for first generation students to succeed in their precollege performance and ultimately in their higher education pursuits.At Upward Bound I developed supportive relationships with Upward Bound students, mentoring them on academic, personal, social, and college/career concerns. My daily responsibilities included providing teaching assistance to math teacher in creating lesson plans and tutoring for OGT and ACT test preparation, designing leadership curriculum, and facilitating extra-curricular events for over 60 students.

Jobs & More is a nonprofit organization working to develop individuals through life changing training to help obtain and retain employment.At Jobs & More I developed creative techniques to improve the execution of community outreach initiatives and mentoring program. My daily responsibilities included managing all social media accounts, creating promotional materials for upcoming workshops and events, and co-facilitating soft skills training and resume workshops.

Dayton, Oh, Us

With the Event Services office my daily responsibilities included set up of all campus events and accommodating university needs for meetings, events, and conference spaces.