Leading and developing Animoto’s brand refresh/guidelines and overseeing how the company executes the visual manifestation of Animoto's brand across all channels. Day-to-day management and creative direction for three full-time designers to develop marketing design initiatives including email campaigns, acquisition marketing efforts and advertising, trade show collateral, and landing pages. Working across departments and with department leaders to develop design strategy and direction for marketing projects.

-Training a diverse group of clients with a variety of health and fitness goals. - Improving clients activities of daily living and athletic performance through a focus on functional strength training, developing proper movement patterns, and injury prevention.

Executing design and layout from cover to cover. Working closely with the Editor to concept issue features and editorial design to promote brand visibility and consistency.

Designing web content for a diverse group of brands (Yoyo.com, Bookworm.com, Afterschool.com, Casa.com, & Look.com) and websites including on-site banners, emails, site design, and print campaigns. Working closely with Art Directors and copywriters to handle a wide variety of projects simultaneously from start to finish.

Designing branding and marketing materials for Vince Camuto and Jessica Simpson brands. Pitching new creative concepts and executing designs for print and web, independently and with the creative team.

Creating and managing marketing and brand strategies. Designing print collateral and packaging design for consumer products. Overseeing projects and working with design team from concept stage through production.