• Main client in 2019 was obé fitness (www.obefitness.com) where we built the foundational data stack - pipelines, warehouse, models, analytics, and business intelligence.

• Employee #2[2014-2017]• Grew email audience from 200,000 active users to more than 7,000,000 with a focus on high quality subscribers and retention (Note: the more important metric is daily unique openers which is not publicly disclosed)• Initial focus was on building the foundational data stack to better understand users and their needs as the primary input to growth; initial spike in growth was fueled by key feedback loops and a strong understanding of a passionate community; later fueled by highly segmented, paid marketing[2016-2019]• Split time managing a team of 7 (analysts + community) along with serving as interim data engineer• Built out analytics and insights function to effectively service product, marketing and revenue (measurement) teams[2014-2019]• Created and was responsible for the company's subscriber forecasts and operating models; determined primary KPIs, OKRs• Built out the key data components (cohorts, LTV, etc) for series A, B, C fundraises

• Primary focus is to determine the who, what, and whys behind Fab’s business in order to identify actionable strategies that will generate sustainable and profitable growth.

• Business strategy and analytics lead for the NYC office, with a focus on new business, particularly market assessment and sizing, and a key member of Arnold’s pitch team.• Contributed to key account wins, including Alberto Culver/Unilever, Aetna, Kohler, Mike’s Hard Lemonade, Sanofi-aventis, Stein Mart, Tribe Mediterranean Foods, and Optiwind.• Leveraged unique industry and financial experience to deliver clients' upper management with differentiated and actionable strategic insights and recommendations through bottoms-up research.• Led the design, deployment, and analysis of quantitative and qualitative research studies in order to test hypotheses and uncover strategic insights. Examples include developing the global brand architectures for The Hershey Company and Kohler, as well as campaign optimizations for Lee Jeans and Sanofi-aventis.• Developed core methodology and established best practices for web and social analytics, defining meaningful campaign KPIs and producing comprehensive dashboards to gauge brand health across channels.

• Led initiation of coverage on eight companies in the Cable and Satellite industry, including Cablevision, Comcast, DirecTV, Dish Network, Liberty Media, and Time Warner Cable.• Supported Senior Analyst with written and quantitative analysis of ad-hoc research and quarterly reports including summary of video, data, and voice penetration trends augmented with share by market and supplier. • Developed detailed financial models, forecasts, and valuations for covered companies. • Managed day-to-day activities of the team's Financial Analyst.

• Completed top-down company and industry analysis for the highly ranked Cable, Satellite, and Media team.• Supported Senior Analyst with the creation and compilation of monthly and quarterly research reports, including the widely read Weekly Ratings report and State of Cable and DBS reports.• Constructed and enhanced integrated financial models for 15 covered companies, including Cablevision, Comcast, DirecTV, Disney, News Corp, Time Warner Cable, Time Warner Inc., and Viacom. • Maintained active relationships with company management teams, predominantly in the Media industry.

• Achieved 2nd place in The Wall Street Journal's annual Best on the Street survey. • Performed bottom-up company and industry analysis for the Computer Hardware and Storage team, including coverage of Apple, Brocade, Dell, EMC, Hewlett Packard, Lexmark, and Network Appliance. • Conducted due diligence review for an initial public offering of a digital music startup.• Established hundreds of industry contacts in order to provide proprietary short-and long-term research. • Authored market research surveys and conducted detailed channel checks, primarily over the telephone, in order to assess our covered companies' competitive positioning within select markets.

• VBA support for the legacy Chase operations.

• Coordinated annual budget and strategic planning process.• Prepared financial and operational performance reports.• Monitored the Bank’s basic internal financial and cost accounting operations.