• Directing the transformation of a live music entertainment company, automating andunifying multi-platform processes into a streamlined digital work-system.• Managing the entire UX team, products, and strategy, proposing businessperformance KPIs and integrating them into a fully new DesignOps.• Delivering outstanding results with a x2.5 sales boost and a 75% cost reductionwithin the first year of implementation.

• Leading the development of the digital ecosystem for a B2B company, including ane-commerce, a CRM platform, and two native apps for key business processes.• Defining KPIs for business and user value to ensure strategic objectives.• Proposing and implementing discovery and user tests stages for four differentproducts, considering multi-user bases and incremental design phases.• Facilitating seamless coordination with interdisciplinary team members, overseeingproject… Show more • Leading the development of the digital ecosystem for a B2B company, including ane-commerce, a CRM platform, and two native apps for key business processes.• Defining KPIs for business and user value to ensure strategic objectives.• Proposing and implementing discovery and user tests stages for four differentproducts, considering multi-user bases and incremental design phases.• Facilitating seamless coordination with interdisciplinary team members, overseeingproject planning, and effectively managing designer resources. Show less

• Developing digital products for bank clients, improving their online experiencesthrough websites and apps.• Conducting discovery and benchmarking exercises for Confirming B2B products.• Defining user journeys through research for Wholesale B2C products.

• Simultaneously conducting market and user analysis for the design of over 6 realestate products, contributing to the achievement of a 20-project portfolio.• Enhancing B2C sales platforms through extensive user research to proposedata-driven solutions for improving the overall user experience.• Implementing new UX methodologies and product management practices tooptimize processes, resulting in reductions in project cycle times and costs.

• Driving the digital experience of a live music production business through thedesign of a management system for the internal team, clients, and suppliers.• Achieving a 85% reduction in operational costs while simultaneously x3 the clientbase of prominent retail chains.

• Conducting market and data research to inform project design and support informed client decision-making.• Coordinating multidisciplinary specialists and collaborative design workshops.• Managing 3 private and public projects, including one of metropolitan-scale.