• Utilized email personalization and segmentation by creating customized e-mail templates and tags, resulting in a 5% increase in open rate and a 3% increase in click-through rate compared to the previous quarter.• Improved website traffic by enhancing on-page SEO, copywriting SEO blog posts, and designing compelling graphics, resulting in a 19% increase in organic search compared to the previous quarter.• Communicated with stakeholders by evaluating and sharing actionable insights of analyzed data through compelling narratives and clear data visualizations.• Expanded international presence using Alibaba B2B e-commerce platform, gaining inquiries from 14 more foreign countries compared to our previous Asia-only presence.• Improved company’s branding consistency by crafting a consistent tone of voice, color palette, and content graphic designs.

• Built a fragrance business to spread mental health awareness by managing product development, product launch, graphic design, Shopify website development, social media, and email marketing.• Improved brand awareness of the company by identifying social media trends such as viral music and reels, gaining 3,500 views on our Instagram from the ground up.

• Increased Facebook post engagement rate by 10% by designing posters according to brand identity, target audiences, and design principles compared to previous course marketing posters. • Accomplished 16% closing rate for designated online course only using Facebook poster and word of mouth.

• Established car pricing by executing market research to ensure cash flow and improve customer satisfaction.

• Organized UCLA table tennis tournaments and regional table tennis scrimmages with multiple universities in California.

• Led a team of 20 to improve member acquisition and maintain student loyalty by consistently pushing out content and organizing events, successfully growing the number of club members by 40% compared to the previous year.

• Presented as a guest lecturer to communicate with 10+ international college principles to pitch US college transfer programs. • Guided 40+ international students by publishing FC International Student Handbook and leading mentoring sessions weekly.

• Facilitated company exposure by creating a promotional video that won the Grand Award in the “2017/18 Family-Friendly Employers Award Scheme” held by the Hong Kong Government.