Ryan Thng Email & Phone Number

Singapore

Singapore

I deliver strategic consumer and market insights, coupled with business management consulting expertise, to drive success across the Singapore market.Key Achievements:● Pioneered and managed comprehensive Voice of Customer programs, including relational and transactional NPS, customer sentiment analysis, and Zoho integration, significantly enhancing customer feedback mechanisms.● Revolutionized Singapore operations business reporting by designing and implementing regular, detailed reports on key metrics (memberships, financials, marketing and sales funnels, Voice of Customer, usage, and footfall), streamlining decision-making processes and enabling swift, data-driven business decisions.● Drove 40% reduction of outstanding membership dues, with corresponding P&L revenue uplift, through redesign and optimization of credit control processes.● Executed in-depth forecast and projection analyses for strategic initiatives, providing actionable insights that informed and shaped business strategies.

Singapore

I deliver group exercise classes and events in a safe, exciting and effective manner, to great member acclaim.I am trained in, certified for and delivering the following programs:● Les Mills BODYPUMP● Les Mills BODYATTACK● Les Mills BODYBALANCE● Les Mills THE TRIP● Les Mills GRIT Series (Strength, Cardio, Athletic)In addition, I am experienced in delivering group exercise classes in following disciplines:● HIIT● Abs, butts and thighs● Circuit training● Functional training● Stretch and release

Singapore

I lead surveys, evaluations and initiatives to create exciting and educational experiences (exhibits, shows and events) for our guests. I quantify and communicate the impact of our collaborations with sponsors and partners. I represent the voice of the customer in the design process, and I consult on social science and psychology related exhibits.● Guest Experience and Voice of Customer: Creating a quality experience for your guests builds brand equity and reputation, drives increased and repeat sales, and garners greater employee engagement.I manage guest experience building through driving a customer centric approach by:(1) educating stakeholders on importance and benefits of building guest experience,(2) leading voice of customer research and initiatives,(3) leading and implementing post visit tracking survey with NPS methodology, and(4) consulting on exhibits design with best advertising and communication strategies informed by psychological, marketing and design thinking principles.● Edutainment: Effective educational entertainment is associated with optimal learning outcomes.I lead guest surveys, ranging from quantitative to behavioral observation instruments and measures, in creating effective edutainment exhibits. Specifically, I:(1) play a key role in formative evaluation of upcoming social and earth sciences exhibits through consumer preference polling and user experience (UX) research,(2) lead remedial evaluation of gallery elements and individual exhibits to refine messaging and optimize learning, and(3) manage summative evaluation of existing galleries and exhibits to measure their impact value for stakeholders, sponsors and partners.

Singapore

I deliver group exercise classes in a safe, exciting and effective manner, both within club studios and at outdoor events, to great member acclaim.Previously, I was instructing Les Mills programs in a freelance capacity since 2017, across various commercial gyms (Fitness First, True Fitness) as well as boutique outfits (Dancevault Studios, Studio 360).

Singapore

● Advertising optimization: Advertising aims to persuade viewers to buy your product.I consulted on increasing ROI on advertising campaign spending via neuroscientific imaging techniques by (1) identifying key weak areas of communication, (2) advising on optimal content, and (3) execution of advertisement. I worked on food and beverage, haircare, skin and personal care, shavecare, and homecare advertising campaigns across the APAC region (Japan, Thailand, Indonesia and Australia) for major international FMCG players. My consultation drove the APAC regional strategy of a haircare brand for 2018, and turned around decline in Japan sales of a shavecare brand.● Brand communication: All brands aim to positively differentiate themselves from their competition.I consulted on building successful brand communication through various channels (TV advertising, print, packages, POS material) by identifying weaknesses in current communication, and locating opportunities for breaking through the noise for you to best communicate your brand. My consultation led to greater alignment between disparate brand elements and bringing clarity to communication of haircare and homecare brands in Thailand and Malaysia, leading to higher sales volume.● Consumer experience: Great communication drives the initial sale, but poor after-sales support and negative customer experience holds your customers back from being your authentic promoters.I led a 10 market research project on the sale and after-sale process of an automotive brand via the mystery shopping methodology in identifying key areas of lower customer satisfaction, garnering appreciation of client in level of service and quality of findings delivered.

Graduate Diploma, Psychology, Distinction

Research thesis on construction and validation of IGD (Internet Gaming Disorder) within the Singapore context.

Bachelor Of Science - Bs, Psychology