BrainMD Health is an online retailer and leading provider of doctor-formulated health supplements, vitamins and probiotics for optimizing brain health. As Director of Digital Marketing & eCommerce, I led Digital and eCommerce transformation of business and achieved top line revenue growth of 45% YoY in 2016. Responsibilities included:♦ P&L ownership for BrainMDHealth.com including digital marketing and e-commerce strategy, revenue targets, and marketing mix optimization.♦ Oversee and execute acquisition and retention marketing: lead performance marketing channels including search, social, display, affiliate, email and onsite messaging.♦ Manage the Customer Lifetime Value maximization process using multi-channel post purchase campaigns and Auto Delivery.♦ Responsible for managing and establishing data-driven KPI’s using various platforms such as Google Analytics, Listrak, Glew and Magento among others. Analyze KPIs and metrics to identify trends, generate sales growth and maximize conversion rates.♦ Collaborate with cross-functional teams to develop on-brand creative, messaging, and asset implementation.♦ Recruit, develop, lead, and inspire a team of 5 marketing and eCommerce specialists, as well as manage multiple external agency partners.

Allergan: Patient & Physician Marketing, Breast Augmentation, Reconstruction and 3D ImagingResponsible for managing the Natrelle account and launch initiatives for VectraXT, the world's first cosmetic surgery simulation system for face, breast and body. Target audience included national Key Opinion Leaders, plastic surgeons, internal sales force as well as patients. Project deliverables included: print, web, tradeshow, video testimonials, among others.

Responsible for managing a variety of product launch initiatives and projects for pharmaceutical and medical device market-leaders including Gilead Sciences, Abbott Medical Optics.Gilead Sciences: Patient Marketing, Infectious Disease / HIV; Truvada, TMC-278 • Managed production of online and offline projects on all DTC initiatives for TMC-278 including assisting in the development of brand strategy, platform development and communication planning• Managed development of an interactive exhibit experience for the 2010 Annual United States Conference on Aids coordinating the cooperation of multiple partner agencies, several interactive applications• Lead weekly status meetings with client and communicated detailed updates to internal teamAbbott Medical Optics: Patient & HCP Marketing; Refractive Eye Surgery; iLasik, iFS and Advanced CustomVue/Wave Scan• Managed the regular maintenance of content, functionality and graphic elements on four web properties including: ilasik.com, impressions.com, iLasikInsights.com and AMOadvantage.com• Responsible for coordinating and executing interviews with physicians and Community Relations Managers for the design and development of iLasikInsights.com eNewsletters• Lead weekly off-site status meetings with client and communicated detailed updates to internal team• Responsible for writing detailed project definition briefs and leading kick-off meetings for new projects

Played a central role in growing new digital business for the agency, interpreting client's marketing objectives and working with internal teams to develop opportunities around strategy. Wrote creative briefs in alignment with brand initiatives, project goals, budget and timeline. Accounts included:-Centre for Neuro

Lead business development activities that successfully extended the depth of services offered by the agency by growing new business in the areas of branding and identity, web design, interactive media and collateral design. Responsible for new account onboarding process for leading developers and homebuilders. Lead campaign strategy for a variety of omni channel campaigns including, but not limited to:• AMI Real Estate, Luxury Live/Work Residential Developer, Universal Lofts• Toldeo Homes, Luxury Townhome Developer, Delacey Place• Corradi Arms, LLC., Luxury Residential Developer, Taiko Village• Brookfield Homes: Single Family Homebuilder, Colony Park• Corman Leigh Communities: Single Family Homebuilder, Sky Haven Ranch