Responsible for defining and measuring strategic goals company wide.Collaborate with each department head on top opportunities for growth.Lead Analytics, BI and Data Science teams in preparing company dashboards in Tableau and creating models to power personalization and deal recommendations for our users.

Lead Data Science, Business Intelligence and Analytics teams- Rebuilt BI and Analytics teams through recruiting and hiring of analysts and a manager to help the company better leverage data driven strategies for scaleable growth on our $100M marketing platform- Meet with executive leaders in Finance, Marketing, Sales, and Operations to identify key metrics, monitor performance and recommend strategies for success- Grew responsibilities to include Data Science and then designed a new personalization algorithm based on collaborative filtering to better connect customers to product deals leading to 25% growth in our automated and personalized marketing messages- Created a new A/B testing process with our marketing team to continuously test new marketing and user engagement strategies across all channels- Identified new sales metrics incorporating opportunity costs to help find clients that provide incremental growth- Manage Tableau data sources with our data engineering team and maintain our dashboard ecosystem to provide the entire company with real time monitoring of KPIs

Lead a team of analysts in defining the strategy, KPIs and testing plans for the Verification, Fraud, and Collections Operations teamsAutomated operational work by collaborating with Data Science, Data Engineering and third-party software vendors to implement machine learning and AI tools in loan application reviewsOur work has increased the number of automated loan applications accepted by over 25% while reducing fraud applications flowing through our funnel by over 90%

Built a team of eight Analysts and Analytics Managers who regularly present insights on trends and KPIs to partner banks including Chase, Bank of America, and Wells Fargo to help them increase advertising revenueResponsible for a testing framework that helps partner banks test new credit and debit card offer concepts designed to drive increased card engagementLeveraged data tools including SQL, python, and Tableau while collaborating with Data Engineering and Product to access new customer behavior data and improve our ability to test new product features on our partner bank websites

Led the development of a new data-driven auto dealer inventory product that allows banks to better track inventory at car dealerships for cars they have provided temporary loans onCollaborated with Data Engineering, Data Science and Operations teams to map out data availability and opportunities and led the design of a new data pipeline in AWS and Power BI to build out new automated dashboardsLeveraged AWS ETL tools, AWS Sagemaker and python, and Power BI to rapidly analyze data from 80% of the car dealerships across the US

Designed, implemented, and helped pitch a new product to combat credit card fraud by identifying common points of purchase after comparing dark web carding market data with bank transaction dataOwned product design and data aggregation, and led pitches of the product to Chase, RBC and MastercardIdentified customer analytics needs within core SaaS products and took ownership of building out a data pipeline to provide dashboard summaries at scale to customersInvolved advising tech teams on database structure, building core data functions in SQL, python, and AWS lambdas, and guiding UI team on implementation of new data summaries

Created and implemented a new approach to organizing apartments using clustering within the search system to better guide users to the best propertiesLed to a 5% decrease in the number of searches users had to execute to find apartments of interest and a 7% increase in the number of valuable leads that apartment customers received

-Led team of 12 managing online marketing pages on homedepot.com including Appliances, Kitchen, Bath, Paint, Electrical and Flooring departments.- Leveraged Adobe Analytics Suite, Excel, and SQL to analyze the customer journey and identify opportunities for improvement in site structure and layout

- Led work on the Internal Search product on HomeDepot.com- Created Machine Learning based search algorithm leveraging customer data- Led new product releases including new search algorithm, new Type Ahead algorithm and experience, and new Recommended Categories algorithm and experience- Collaborated with UX team on experience designs- Used SQL, Excel, and Graph Network tools to build prototypes of algorithm- Presented concepts and product data to Online Executive Leadership team- New features significantly enhanced the product finding experience on homedepot.com and led to Internal Search becoming the top way customers found products

Managed HomeDepot.com internal search algorithm and results presentation. Worked with cross-functional teams to design, analyze, and implement solutions designed to improve internal search quality and performance. Developed project roadmap and define business requirements to ensure increased conversion and improved customer satisfaction in the Search product. Presented our team's strategy and results to company management to assure them on direction and improvements.In addition to Internal Search, managed additional projects to improve existing site features and create new features for our customers. Projects focus on improving the purchase path, enhancing site usability, and supporting social media.

Marketing and WebDeveloped and managed new social media strategy involving Facebook and Twitter to enhance customer engagement. Improved web analysis. Identified and implemented new online analysis tools. Worked with team to improve and synchronize web strategies between web site and social media. Presented monthly marketing updates to company executives.Sales AnalyticsDeveloped new reporting on Sales goals, objectives, and performance for Sales Vice President. Identified business inefficiencies and created new business processes to improve workflows for Sales Team.Gas Supply and PricingCreated purchasing strategy model to analyze costs in utilizing different gas storage and delivery options. Designed models to automate routine reporting. Analyzed and updated customer lifetime value models to improve pricing.

Business and Sales StrategySelected as analyst responsible for monitoring 250K monthly application decisions from CAF and partner banks. Created reporting to monitor shifts in customer and lender behavior alongside sales team effectiveness. Designed and presented global credit strategies to CarMax CFO on a monthly basis. Advised VP of Consumer Finance on impact of lender policy changes to approvals and bookings. Diagnosed application manipulation problems and discussed strategies to improve salesperson efficiencies.Risk AnalystConstructed new forecasting methodologies and procedures for multi-billion dollar portfolio utilizing Statistical Analysis Software (SAS). Analyzed impact of losses on origination and indexed profits using cash flow analysis. Collaborated with credit policy team to implement improved booking credit standards. Analyzed quarterly account performance and recommended securitization policy adjustments to CarMax CFO. Advised CAF executives to preemptively increase fiscal loss forecasts by preceding the credit crisis. Trained peer analysts on newly designed forecasting approach.

Developed supply chain models for long term capital planning. Created dynamic SKU model to analyze profitability of products in various regions. Created employee turnover model to assist Human Resources in tracking and improving employee turnover rates at warehouses and plants. Redesigned and improved aging Fleet Management program to manage annual fleet budget and better for future fleet upgrades. Designed National Sourcing Model with nearly one million points of data to assist Innovation Planning.