Ryan Lacey Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

• Structure, negotiate and finalize strategic partnerships that drive revenue and brand awareness for the company including in-game integration, out-of-game sponsorships, licensing programs and retail/QSR promotions• Sales tool development including pitch creation, media valuation and industry benchmark analysis• Collaborate cross-functionally with 2K teams including Brand Marketing, Live Services, Product, Channel Marketing, PR/Community Teams, Legal, and Development• Collaborate… Show more • Structure, negotiate and finalize strategic partnerships that drive revenue and brand awareness for the company including in-game integration, out-of-game sponsorships, licensing programs and retail/QSR promotions• Sales tool development including pitch creation, media valuation and industry benchmark analysis• Collaborate cross-functionally with 2K teams including Brand Marketing, Live Services, Product, Channel Marketing, PR/Community Teams, Legal, and Development• Collaborate with 2K Legal Counsel on complex contract development• Lead Lifestyle apparel brand licensing and integration across 2K Sports portfolio of titles Show less

Portland, Oregon Metropolitan Area

• Led adidas Grassroots Football business, sharing key learnings and best-in-classexecution across multiple sport categories• Pitched and secured $5M investment in 2021 marketing plan - grew market share+11% YoY through strategic partnerships, in-person event activations, contentcreation, and full-funnel marketing campaigns• Led and managed in-season marketing activations and events and was key point ofcontact for partnerships with NFL, NBC, Reese's, Yahoo Sports, and… Show more • Led adidas Grassroots Football business, sharing key learnings and best-in-classexecution across multiple sport categories• Pitched and secured $5M investment in 2021 marketing plan - grew market share+11% YoY through strategic partnerships, in-person event activations, contentcreation, and full-funnel marketing campaigns• Led and managed in-season marketing activations and events and was key point ofcontact for partnerships with NFL, NBC, Reese's, Yahoo Sports, and more• Developed and executed $1.6M Super Bowl LIV sustainable turf field activationgenerating over 200 different PR/media stories amassing over 462M impressions• Negotiated, signed, and executed partnership contracts totaling over $3.1M Show less

Portland, Oregon

• Manage marketing activations and events to provide best in class IRL experiencesfor consumers and partners to drive key franchise sales resulting in #1 adult productfranchise in the industry• Assist in cross-functional product activations with Product, Development,Marketing, and Sales to help increase Net Sales of footwear franchise +$7.5M YoY

Pearl District, Portland, Or

Develop marketing material and social media profiles for Portland Properties team. Lead buyer's agent and condo specialist. Our team closed 96 transactions over two years totaling $55M+ in gross sales volume. Achieved +29% increase in gross sales volume YoY. Achieved 123% growth on social media following YoY.

Eugene, Oregon

Denver, Colorado

Planned and helped coordinate partnership marketing events for the Colorado Rapids MLS team. Created and presented sponsorship recaps to marketing partners such as Coca-Cola, MillerCoors Brewing, and Subaru. Coordinated and executed game day operations.