Ryan Maas Email & Phone Number

Indianapolis, Indiana Area

Leading a Digital TransformationAs Global Digital Marketing Manager, I lead 5 Global Business Units by developing a clearly defined, coherent digital strategy that’s fully integrated with the overall corporate vision.The focus is on:● Growing internal capabilities● Cultivating data-driven decision making● Leveraging enterprise technology● Building connectivity to better serve the customer

Belden is divided into 4 global business platforms. As Digital Marketing Manager in the Enterprise platform I continue to drive initiatives within my platform, but have also stepped up to take on a cross-platform global role in driving action through Web Analytics and Inbound Marketing.My area of influence at Belden fall into 4 categories:ACQUISITION:Social Media (97% follower growth YoY)Blog (458% traffic growth YoY)Paid Advertising (PPC, Remarketing, Paid Social, Display Advertising, Sponsorship)SEO (20% Organic traffic growth YoY)CONVERSION:Implemented a lead generation strategy that resulted a 300% increase in lead capture YoY and delivered a 1,185% ROI.Landing PagesA|B TestingWebsite PersonalizationCLOSE (MARKETING AUTOMATION):Lead ScoringLead NurturingEmail MarketingBuyer Persona DevelopmentDELIGHT (VOICE OF CUSTOMER):Website Usability StudiesAutomated Surveys

Indianapolis, Indiana Area

Capitalizing on the Zero Moment of Truth-The moment when you grab your laptop, phone, or some other wired device and start learning about a product or service you're thinking about trying/buying.•Search (SEO/PPC)Develop and implement strategies that produce the largest reaching organic and paid search presence for Belden products.•Inbound Marketing-Creating and promoting remarkable content that attracts potential customers-Utilize Social channels to promote and engage-Leveraging Channel Partners to position and promote Belden Products•Conversion Rate Optimization-Build and A|B test landing pages to drive conversions-Develop automated workflows to nurture and develop leads•Measure (Web Analytics)Align Measurement Strategy and KPI's with business goals to drive decision making and growth.-Analysis of qualitative and quantitative data-Web Analytics Implementation-Cross-Domain Tracking-Tag Containers-Universal Analytics-Social Media Engagement

Indianapolis, Indiana Area

As the Web Analytics Manager for HCC I am responsible for architecting and supporting a integrated Web Analytics & Research platform. Including:•Analysis of qualitative and quantitative data•Web Analytics Implementation -Cross-Domain Tracking -Tag Containers -Ecommerce -Social Media Engagement -Purchase Funnels & KPI'sPPC•Manage a 7-figure budget•Develop campaigns on a domestic and international level•Landing page optimization•Implemented Dynamic Landing Page & A|B Testing StrategySEO•I work with SlingShot SEO to develop the HCC SEO strategy•On-Page SEO and Website Architecture

Carmel, In

Web Analytics: Measure current marketing campaigns for targeted products.Identify new areas of opportunity and potential growth avenues to increase revenue and grow market share.Report monthly metrics to senior management.SEO:On-Page optimization.Keyword Mapping.Link Building.Competitor Back Link Analysis.Pay Per Click:Develop targeted campaigns on the international, domestic, and geographical level.Perform keyword research to maximize exposure and increase ROI. --*Increased clicks 88% --*Increased conversions 49%Social Media: Develop strategy and methodology for leveraging social media channels like Facebook, Twitter, Google+, and YouTube, as individual Lead Generation vehicles.