Sr. Director Of Innovation Creative Director
CurrentManage, mentor, and coach.+Creative leadership and integrated marketing ideation+Inspire creative culture, innovation, and agency-wide collaboration+An active participant within the executive leadership team and agency-wide initiatives+ Portfolio leadership and new business development, generating growth+Spearheaded the integration of cutting-edge technologies, leading an A.I. task force and researchteam.+Forged strategic partnerships with tech/digital companies, staying ahead of industry trends.+Led creative efforts on significant projects for prominent clients, including Nike, Meta and GEICO.Leading Nike:-Built a unique brand for this training from the ground up. Including environmental design,fabrication consulting, motion graphics, graphic VIS, and digital integration. - Client facing role.-Curated a custom experience developed exclusively for the Nike brand and their 400+ VP-level talent.-Designed custom trading cards for each VP, resulting in a unique group connection.Meta Suite @ Capital One Arena:-Developed and showcased the Meta brand in a functional and on-brand stadium suite for-40+ games/events.-Design showcasing VR tech for the emerging metaverse.-Participated in concept, client interaction, design, and construction.-Expanse Video Game Release- A Telltale Series:-Launched an immersive game (The Expanse by Telltale) in LA with 1.2M videos viewed, 13k-Engagement Rate, and 417 Event articles. -Transformed an empty warehouse into an interactive journey with special effects andauthentic memorabilia.Zevia Mobile Sampling Tour: -Design and concept for a mobile cart solution. Client facing, creative lead.-Activated a 4-market sampling program over 160 days, distributing 194k samples.-Crafted a targeted social media and search engine marketing campaign, resulting in 4.1M+impressions.