-Expanding Metal Ware's distribution & product lines (Nesco, Chard, Open Country, DeWalt, Black & Decker, Zatarain's) into key national & regional retailers, wholesalers, independent chains, and specialty channels of trade.-Coordinating with our various sales rep groups in different regions/territories to provide "best in class" direction & support to expand our product lines within the key accounts they manage.-Working within our internal sales, marketing, logistics, customer service and operations teams to review P&L, streamline costs and effectively manage inventory.-Forecasting inventory, sales, and growth opportunities across all of our brands to deliver the best-possible profitability for our company.

-Responsible for managing a $12M account base of various COT's (Channels of Trade), including a key "diamond" retail account (Bartell Drug), and various drug & wholesale accounts in several regions.-Manage over $1M in promotional trade funding to grow my overall account base in 2020 by 5% overall.-Selling in new item opportunities, such as displays/PDQ's/special packs/closeouts for incremental sales revenues.

-Develop strategic plans that lead our business development effort for our existing customers & prospect accounts-Ensuring that our import customer (Bunzl) & export customer (Unilever) has appropriate carrier coverage to-and-from the ports of Los Angeles/Long Beach, Savanah, NJ/NY and Chicagoland rail-Lead all commercial activities for our customers. This includes educating/informing them on the industry, new services, and price/capacity commitment-Conduct QBR (quality business reviews) and develop strategic account plans for customers. Lead QBR coordination across all of division and manage customer’s KPI’s (key performance indicators) developing corrective action plans as necessary.

-Maximize territory growth by developing meaningful customer relationships that yield account value through territory planning­ establishing strategies, objectives and action plans. -Effectively use company resources (sales/design/finance) to execute key focus areas and to meet budget requirements as specified in territory operating plans-Identify key decision makers within our prospect accounts. -Develop an understanding of our prospect accounts' business, industry, current usage, challenges and initiatives. Work internally to establish strategies, objectives, action plans and solutions. -Providing insight & support to fellow Team Members to assist in overall company goals & initiatives-Client visits & business reviews to better understand our customers' current needs, challenges, initiatives, and recognizing new opportunities.

-Account base increased from $4MM to over $10MM shortly after hire with additional responsibility of Acosta broker network of 12 business managers responsible for accounts, such as Super Valu, Hy-Vee, Roundy's, Valu Merchandisers, Fred's, etc. Personally managed many accounts, including pure play accounts Amazon.com and Drugstore.com -Broker management responsibilities included: educating business managers and their retail teams on all company products (existing SKU's, new item launches, discontinuations, pack changes, etc.), developing promotional brand strategies, providing training and direction on Oracle-based platform, and overseeing all deadlines for promotional entries/updates-Made in-field new item presentations to primary decision makers (Category Managers/Key Buyers) to influence planogram reviews and promotions, to attain new item distribution and increase revenue-Negotiated slotting fee costs in order to reduce company costs for new distribution-Negotiated the sale of closeouts, opportunity buys, special packs and displays for additional incremental revenue-Recognized and corrected distribution gaps to increase revenue-Utilized Oracle-based trade promotion software for all promotional planning, trade funds budgeting, forecasting and sales tracking for all accounts-Resolved customer service issues (Return Authorization Requests/shortages/issues) as well as investigated and reviewed deduction claims-Analyzed sales trends using syndicated data (Nielsen, IRI, Spectra)-Represented company at trade shows to promote products and generate new opportunities -Salvaged languishing account from $40,000 to $650,000 via increased distribution and aggressive promotional strategies-Directly managed pure play accounts Amazon.com & Drugstore.com and grew Drugstore.com’s annual sales volume to over $700,000 via aggressive & innovative trade promotions

-Established independent brokerage to represent companies with alternate channel (medium-to-small) business telesales-Represented Idelle Labs, LTD. as their primary telesales broker for all alternate channel business-Expanded brokerage representation with the addition of clients, such as Naterra International, Parfums de Couer, and Beta Derm with the goal of assisting with alternate channel sales and identifying business gaps -Utilized existing customers and client database to cross-sell new brand lines of client base-Transitioned Innovative Brands' customer base to Idelle Labs, LTD. upon Helen of Troy's acquisition of Innovative Brands (Pert Plus/Sure) in 2010 via establishing new credit lines at Idelle Labs-Merged Innovative Brands prior customer base with Idelle Labs, LTD.s' existing customer base to increase Idelle Labs, LTD. revenues-Presented new item launches/item changes to all accounts via mass mailings and group emails-Responsible for all account forecasts and promotional budgets/trade spending for Idelle Labs, LTD.-Handled customer service responsibilities, such as Return Authorization Requests, order tracking/shortages/issues, submitting orders from customers directly to internal client Customer Service Representatives and notified accounts of out-of-stocks, discontinues, item cuts, etc.

-Transitioned previous accounts over to Idelle Labs, LTD. after the company acquired various brands from P&G,Unilever and Naterra-Utilized internal client database to contact potential customers of various Classes of Trade via cold-calling in order to secure new business/distribution and increase overall client sales base-Established a $1.8MM customer base in the first year via new account mining and P&G transition-Created promotional opportunities with select accounts to drive incremental business-Corrected distribution gaps within accounts to ensure that accounts stocked key SKU priorities-Provided customer service support for accounts, such as order tracking/ order placement/lost shipments -Created incremental sales through available closeout and special pack opportunities-Received additional business from Idelle Labs, LTD. to assist with distribution gaps and provide increased customer focus to increase revenues -Increased sales at Drugstore.com from $40,000 to $100,000 in less than one year

U.S.S. Deyo (DD-989)Honorably Discharged 1994