Founder
CurrentI'm a Founder of Vaer Watches, a watch brand based in Venice, CA. Vaer was founded with the goal of reviving a sense of dignity to the everyday wristwatch by selling affordable sub-$200 timepieces with the aesthetics and technical specs to withstand a decade of daily use.Borrowing from the examples of disruptive D2C retailers like Casper, Warby Parker, and Away - Vaer represents a challenge to the exploitative margins and luxury obsession of the $50B global watch industry.My Co-Founder and I have managed and built out all areas of the business -- from product design, manufacturing, supply chain, web development, branding, through to marketing and sales.