Beyond the day-to-day business management, my role is to provide insider’s perspective to the day-to-day management of all website development. With products specifically built for the resort industry, intimate understanding of the ski industry is a critical skill.Responsibilities: - Manage planning, design, and development of all new website projects.- Manage all day-to-day client relationships, including providing consultation on marketing and website best practices.-… Show more Beyond the day-to-day business management, my role is to provide insider’s perspective to the day-to-day management of all website development. With products specifically built for the resort industry, intimate understanding of the ski industry is a critical skill.Responsibilities: - Manage planning, design, and development of all new website projects.- Manage all day-to-day client relationships, including providing consultation on marketing and website best practices.- Manage software development team.- Responsible for new business.In this role, I have been a speaker at number of conferences, including the National Ski Areas Association, the Midwest Ski Areas Association, Ski New Hampshire, and the Cross Country Ski Areas Association. Show less

You live and breathe your business each moment of every day. You have a story to tell. You need someone to help you tell that story.What's my process? Simple: Listen and understand. My goal is to focus and maximize your marketing efforts by understanding your business, target audience and needs. I specialize in website design & development, content strategy, digital marketing, and software consulting.

Responsible for planning and executing a comprehensive, proactive marketing strategy to increase enrollment at all three campuses--Scarborough, Bangor, and Lewiston.Redefine and grow the school's brand to better connect with target audiences, including designing new look and feel for all marketing materials and developing and executing marketing plans for each campus and program.Develop and distribute marketing survey to students and graduates to understand media consumption… Show more Responsible for planning and executing a comprehensive, proactive marketing strategy to increase enrollment at all three campuses--Scarborough, Bangor, and Lewiston.Redefine and grow the school's brand to better connect with target audiences, including designing new look and feel for all marketing materials and developing and executing marketing plans for each campus and program.Develop and distribute marketing survey to students and graduates to understand media consumption, brand perception, and consumer mindset. Then, complete data analysis to create student profiles for each program to ensure that the marketing efforts are focused on core consumers and to identify growth opportunities.Closely analyze all marketing tactics--radio, digital, pay-per-click--to determine maximum effectiveness and cost-efficiency.Employ content marketing strategy, which includes invigorating outbound email efforts and refocusing social media presence, to enhance connection between the life of current students and potential students.Develop niche marketing campaigns to build the school's reputation with potential business partners and connections with graduates.Integrate the new marketing department into the day-to-day operations of the organization. Show less

Led Local Marketing Support Team (staff of five) to provide marketing solutions for McKesson's Health Mart Pharmacy franchise.Managed and trained staff to provide remote (phone & email) marketing support from basic marketing inquiries to understanding the full marketing planning process. Collaborated with media, creative and event-planning teams to customize solutions.Developed, revised, and implemented systems to maximize efficiency within the Marketing Services team and… Show more Led Local Marketing Support Team (staff of five) to provide marketing solutions for McKesson's Health Mart Pharmacy franchise.Managed and trained staff to provide remote (phone & email) marketing support from basic marketing inquiries to understanding the full marketing planning process. Collaborated with media, creative and event-planning teams to customize solutions.Developed, revised, and implemented systems to maximize efficiency within the Marketing Services team and communication with other internal teams, including media and finance, with the overall goal of providing improved customer service, scalable solutions, and understandable and optimized marketing offerings.Through analysis of market situations and client needs, led the process of recommending new marketing solutions for nation-wide or regional implementation, including collaborative media efforts for pharmacies allowing them to pool their marketing dollars to execute more comprehensive campaigns that they could not afford or manage on their own.Acted as liaison for McKesson regional directors and VIP customers to provide a single point of contact to offer strategic marketing advice and assistance with tactical implementation in a wide variety of mediums: traditional media, in-store promotion, online, etc.Led training sessions on the Marketing Hub--McKesson's proprietary online marketing resource--to groups of new customers to demonstrate available solutions. Fielded and responded to a wide variety of marketing questions in real-time. These large group presentations are a key recruitment and retention tool for the Health Mart franchise. Developed training materials and presentations for Marketing Hub training sessions so that both EMG3 and McKesson staff could deliver effective sessions, as well.Worked closely with client service team to provide direct and indirect client support, including coordinating with multiple stakeholders to provide marketing seminars. Show less

Oversaw the development of new My Marketing Advisor program to provide detailed and customized local marketing solutions. Listened closely to clients needs to develop effective marketing plans. Executed marketing plans. Managed clients' budgets. Tracked effectiveness of marketing tactics. Developed new tracking systems to understand program needs and determine scalability. Collaborated with media planning team to determine most effective media tactics. Presented marketing plans, including… Show more Oversaw the development of new My Marketing Advisor program to provide detailed and customized local marketing solutions. Listened closely to clients needs to develop effective marketing plans. Executed marketing plans. Managed clients' budgets. Tracked effectiveness of marketing tactics. Developed new tracking systems to understand program needs and determine scalability. Collaborated with media planning team to determine most effective media tactics. Presented marketing plans, including customized demographic overviews and detailed customer information. Analyzed tactical results.Managed all local marketing efforts for the Health Mart Healthy Living Tour, which provides health screenings at Health Mart pharmacies across the country. Conducted consultations with stores to understand local marketing needs. Developed multi-faceted, event-specific, marketing plans for event promotion. Executed marketing plans, including all collateral delivery. Coordinated all media buys for even promotion. Compiled reports on event success including marketing impressions and other event information.Delivered presentations for enrollment in McKesson's proprietary marketing platform, the Marketing Hub, and provided support for system usage and marketing planning solutions. Promoted local marketing usage.Conducted training for the Physician Outreach Program--McKesson's proprietary physician database--to help pharmacists understand how to target marketing efforts for prescribers.Developed outreach materials for both internal training, partner training and client communications. Show less

Idealware, a 501(c)(3) nonprofit, provides thoroughly researched, impartial and accessible resources about software to help nonprofits make smart software decisions.• Ensured all elements of both marketing and programs maintained and built an already strong reputation in the nonprofit community.• Oversaw the marketing strategy development and tactical implementation for special projects, including new training products and special research projects.• Managed and executed all… Show more Idealware, a 501(c)(3) nonprofit, provides thoroughly researched, impartial and accessible resources about software to help nonprofits make smart software decisions.• Ensured all elements of both marketing and programs maintained and built an already strong reputation in the nonprofit community.• Oversaw the marketing strategy development and tactical implementation for special projects, including new training products and special research projects.• Managed and executed all email communications including monthly newsletter and other pieces of content marketing program.• Led new business development efforts garnering new relationships and projects for the organization.• Trade show planning and execution.• Managed daily social media updates as part of larger content marketing strategy.• Delivered training on topics of expertise. Show less

Revitalized marketing program for the Mt. Washington Auto Road, America's oldest manmade tourist attraction, resulting in increased attendance and revenue throughout summer seasons by an average of 5% despite weather and economic conditions.Identified new audience and developed and implemented new strategy for winter marketing of Great Glen Trails, including the creation of new product that converted consumer purchasing habits and increased sales by an average of 8% in its first two… Show more Revitalized marketing program for the Mt. Washington Auto Road, America's oldest manmade tourist attraction, resulting in increased attendance and revenue throughout summer seasons by an average of 5% despite weather and economic conditions.Identified new audience and developed and implemented new strategy for winter marketing of Great Glen Trails, including the creation of new product that converted consumer purchasing habits and increased sales by an average of 8% in its first two seasons.Refocused marketing efforts for both attractions towards online tactics, including new websites, blogs and aggressive email marketing campaigns resulting in increased web traffic, especially during "shoulder seasons," with traffic up as much as 50%.Responsible for developing marketing programs for more than 25 events throughout the year, each with their own unique audience requiring customized tactics and implementation. Also developed new logos, websites and advertising campaigns for many of these events, including the 24 Hours of Great Glen, Ski to the Clouds, Newton's Revenge and the Porky Gulch Classic.Earned media placements in national, regional and local media outlets, including live coverage on Fox News Channel for Alternative Energy Day.Began social media marketing initiatives for attractions and events.Served on senior management team and represent attractions at various regional and state organizations.Rebuilt photography library for both attractions through management of freelance photographer.Acted as spokesperson for attractions in both paid and earned television appearances.Wrote and design company newsletter.Managed Marketing Assistant. Show less

First dedicated account manager at start-up advertising agency with green business niche. In that role, established system of account management, collaborated on agency rebranding and managed trade show efforts.Managed development of new websites for clients that in each case increased web traffic and employed customized content management systems. In most cases, also developed new system of email newsletters for clients.Successful in new business development bringing multiple… Show more First dedicated account manager at start-up advertising agency with green business niche. In that role, established system of account management, collaborated on agency rebranding and managed trade show efforts.Managed development of new websites for clients that in each case increased web traffic and employed customized content management systems. In most cases, also developed new system of email newsletters for clients.Successful in new business development bringing multiple clients to the agency and increasing revenue.Managed monthly forum schedule and registrations for Environmental and Energy Technology Council of Maine, including a special Gubernatorial Debate.Through the Marketing Environmental Grant, completed pro bono projects with clients with minimal understanding of basic marketing principles. Show less

Hiked more than 1500 of the Appalachian Trail with my wife.Acquired a keen sense of what works and what doesn't work in the outdoors from outerwear to socks, from footwear to meals and more.Learned about a variety of land management issues and trail maintenance techniques.

Pioneered account planning position at Glen Group and built agency's reputation as a full-service marketing agency. In that role, developed new brand development process and managed a wide variety of projects from stand alone web ads to full sized magazines.Researched, wrote and presented complex marketing and media plans resulting in specific marketing direction. In most cases, recommendations of tactics within marketing plans led directly to more work for the agency.Managed… Show more Pioneered account planning position at Glen Group and built agency's reputation as a full-service marketing agency. In that role, developed new brand development process and managed a wide variety of projects from stand alone web ads to full sized magazines.Researched, wrote and presented complex marketing and media plans resulting in specific marketing direction. In most cases, recommendations of tactics within marketing plans led directly to more work for the agency.Managed rebranding efforts for various clients, including renaming of New Hampshire Office of Business and Industrial Development to the New Hampshire Business Resource Center. In each case, the results were new brand images, more focused marketing efforts and media coverage.Analyzed clients' needs and budgets to ensure that moneys were used efficiently for the best results.Managed production and publication schedule for Ski New Hampshire Magazine. New processes developed resulted in increased advertising sales and revenue increases for both agency and client.Clients included: New Hampshire Division of Economic Development/New Hampshire Business Resource Center, Carrabassett Valley Academy, North Country Council and other B2B and B2C businesses. Show less

Oversaw all day to day actions of the Communications Department for the third largest ski resort in New England, including maintaining relationships with key media, generating press releases and facilitating media visits. Results included major articles placed in Skiing Magazine, Smithsonian Magazine, The New York Times and The Boston Globe and multiple television stories produced by all Portland area news channels, public television and New England Sports Network. Also, organized media for… Show more Oversaw all day to day actions of the Communications Department for the third largest ski resort in New England, including maintaining relationships with key media, generating press releases and facilitating media visits. Results included major articles placed in Skiing Magazine, Smithsonian Magazine, The New York Times and The Boston Globe and multiple television stories produced by all Portland area news channels, public television and New England Sports Network. Also, organized media for major events including the NCAA Skiing Championships, Chevy S-10 U.S. Snowboard Grand Prix and the Chevy Truck U.S. Freestyle Championships.Managed the development of the resort's website from design inception to continual enhancement. Process included the management of outside advertising agency.Became the recognizable voice of Sunday River on radio, television and through the Internet chat room.Played a major role in all creative direction for the marketing department, i.e. newspaper and magazine advertising, direct mail pieces, internal merchandising pieces. Collaborated with marketing department to write and execute marketing plan consisting of both strategic and tactical marketing initiatives.Hired, trained and managed communications assistant/snow reporter. Show less