I got my first taste of Amazon advertising while working client-side at an educational book publisher, and I was hooked! Since then, I’ve built advertising service and strategy teams at Criteo and Teikametrics, honing my skills and leading some amazing teams along the way.Now at Momentum Commerce, I’m focused on helping the biggest digital retail brands and owners maximize their potential with strategic consulting services, brand audits, and diligence. To date, my teams and I have managed over $300M in ad spend (yeah, that’s a lot!), all while keeping profitability and brand control front and center.When I’m not knee-deep in strategy, I’m setting OKRs for my hobbies—yes, even my downtime is goal-oriented!Let’s connect!