Ryan Urtheil Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

- Owned product workstreams: Integrated partnerships, ADtech performance, and company monetization efforts within the SMB space. - Worked closely with the executive team to prioritize and build OKRs focused on key strategic goals. - Helped Adopt a “Jobs to be Done” growth strategy across the product team- Increased aggregate site viewability from 50% up to 75% while increasing programmatic CPMs from $2 to an average of $3 with peaks of up to $10.- Orchestrated strategic design tests by focusing on individual position performance, while developing mechanics to control and load specific ads throughout the page. - Owned and launched multiple integrated partnership initiatives for Thumbtack, GoodRx, 1800Flowers, Verizon, Amazon, and Newrez- Launched two of the most significant partnership initiatives to date: “Find a Local Pro” powered by Thumbtack and a new real estate initiative that included a Mortgage Hub with Dynamic Content and interactive tools powered by Newrez.- Worked with our CPO, VP of Sales, and VP of Marketing to start building a new business self-serve model focused on SMB marketing efforts. This would grow out of our ”Find a Pro” integration with Thumbtack by nurturing local businesses to promote themselves across key areas of their local patch sites.- Planned and launched a new Real Estate Newsletter from the ground up which was highly successful due to its adoption rates doubling weekly and open rates well over the industry standard. - Worked with our CPO and Product Design to build a product strategy, timeline, and roadmap for a new Real Estate Experience which included a major migration of services while including a new 3rd party vendor.

Chicago, Illinois, Us

- Owned Product WorkStream for FE Performance and SEO, establishing clear analysis, documentation, and testing plans to help improve UX while supporting SEO Driven methodologies- General Newsroom ARC Product Support: for all Markets (NYDailynews, Chicago Tribune, Hartford Courant, Orlando Sentinel, Sun-Sentinel, Baltimore un, Captial Gazette, Virginian Pilot, Daily Press & Morning Call) - Product Support for the ARC Migration Team: supporting onsite during migration efforts, establishing clear guidelines for tool support while anticipating and mitigating any bottlenecks for all markets - Established and Ran cross-departmental Scrums for establishing migration pain-points - Ran Bi-Weekly Migration Check-ins, post mortems, and retrospectives for each market with the expectations to address all critical issues and log all residual concerns after migrations were complete - Helped Isolate and solve for multiple SEO related issues during and post-migration periods - Led ADA Focused Product efforts with goals to achieve at least 80% Compliancy by applying over 350 known issues within a 6-month escalated time period - Product Lead on building out a 2020 Election Rig to support local and national elections - Worked to support and help the Project 60 team achieve 60% viewability across our markets by addressing core concerns around product deployments and configurations. - Was asked to participate in the Tribune Steering Committee to help showcase and support product initiatives in a monthly cross-company forum- Sr. onsite Product Manager for NY Market, establishing direct newsroom product support across all arc tools

New York, New York, Us

- Collaborate closely with the VP of Product to support the development of the product vision, strategy, and roadmap- Intimately understand and consider the intricacies of a high-traffic, consumer-facing, responsive web and native app portfolio- Advise on agile design and software development methods to maximize creativity and minimize process overhead which includes daily standups, sprint planning, and retrospectives- Increased AD viewability by 20% by working closely with the Director of Ad Operations using site data, user habits, and 3rd party tool-sets to optimize positions across all site templates- Drove video revenue initiative by integrating a new video player technology and network across all major platforms and audience channels- Worked closely with the Creative Director and UX teams to finalize and completed a comprehensive responsive overhaul - Responsible for establishing and monitoring KPIs regularly, and works with the Analytics and Revenue Ops teams to ensure release measurement plans are in place to track progress against defined goals.- Leverage qualitative consumer insights and quantitative data to drive the product discovery process.

New York, Ny, Us

- Strategize, conceptualize and execute on all Product and Partnership Marketing initiatives- Work directly with enterprise partners and clients such as Stride Health, Intuit QBSE, Sterling Backcheck, Walgreens, and more - Reformatted and Redesigned all Email campaign layouts and branding to reflect new responsive mandates, which improved unique click-throughs and unique open rates by an additional 10%-20%. - Conceptualized and executed Sponsored Talent acquisition campaigns for Walgreens and Telaid that had a 200+% conversion rate. This campaign also increased Worker Service revenue by up to 60%.- Worked with Brand Marketing Director and creative team to align, create, streamline all partnership marketing efforts- Lead an email marketing technical, functional, and behavioral vetting exercise to find a new 3rd party vendor to replace current technology. - Spearheaded internal campaign to improve communications channels to our workers via adopting In-Application Messaging (Mixpanel, Intercom)- Worked with Director of Product to help understand product features, industry trends, engagement habits while building baseline metrics- Creating revenue projections and goals for marketplace partnership growth- Maintaining relationships with partners to grow trust and expand opportunities around sponsored placements within Work Market Platform

- Managed all Client’s launch efforts which included (DirectTV, Cystic Fibrosis Foundation, American Heart Association, Pan Foundation, Hampton Jitney, CureEpilepsy, Susan G. Komen, etc...)- Responsible for overseeing a team of customer success managers, implementing modern processes and tactics to improve and maintain client satisfaction while increasing revenue by up-selling new products and services.- Worked with CEO and CGO to review and revise all standard cross-team site operations, support & sales documents, and PS team client tactics.- Lead Client and product reviews to ensure strategic messaging- Work to align sales and product initiatives by standardizing and simplifying these goals prioritized by valued opportunities- Organize team efforts around pinpointing product weaknesses through exhaustive QA efforts- Work directly with CTO on establishing new team processes using solutions like JIRA, RoadmappAPP, Google Tag Manager, and more...

New York, Ny, Us

- Managed the day-to-day operations of the product and development team working directly with senior management on all phases of digital strategies- Helped grow Parade’s traffic from an 800k UV / month site to a 4mm+ UV / month site - Spearheaded new email marketing suite integration (Silverpop), while building product strategy and roadmap for IP warming, editorial launch calendar, and in App toolsets. - Conceptualized and Developed four redesigns over 7 years- Worked closely with Client Services and Sales to build out platform-wide capabilities for directly-sold, remnant, and programmatic advertising opportunities- Increased sellable impressions opportunities by 20% by resolving unfillable impression discrepancies-Managed Ad Operations; Oversaw Campaign production and execution for advertising partners - Optimized revenue opportunities from remnant and programmatic partners like Google Adsense, Pubmatic, GumGum & Yieldmo- Worked successfully with Marketing, Sales, and Editorial to conceptualize, produce and execute viable revenue-driving products - Managed technical teams on platform optimizations, and integrations- Diagnosed technical issues using tools like Google Console, Firebug, HTTPFOX, Browserstack, Webpagetest, Pingdom to provide detailed, actionable reports to Development and AdOps. - Worked with Akamai to tweak, update, and deploy changes to global caching configurations which reduced page load times from 8s down to 4s - Introduced and managed container tag management via Qubit OpenTag to optimized and manage 3rd party tags while improving page load times by an additional second- Designed and programmed new responsive email marketing products improving open and click-through rates while lowering spam- Created and Delivered Parade’s first shopping and recipe saver products powered by Ziplist

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Managed all creative and development PR iniatives for client such as Samsung, LG, Dupont, Kyocera, Briggs & Riley, Casio, and more• Designed Consumer facing Media sites and online digital programs• Managed corporate website and all internal development projects• In charge of producing digital pressrooms for national tradeshows

Managed all design and marketing programs. Helped build standalone sites as well as micro-sites to help support all direct mailing initiatives.

Bfa, Graphic Design

Web Design

Certification, Network Administration / Engineering