Senior Manager, Digital Communications
CurrentAs Senior Manager, Digital Communications, I work to optimize Sidley’s presence across digital platforms.In this role, I: • Strategize with colleagues across 21 global offices to deliver content across digital platforms that drives engagement and improves our bottom line. • Develop and execute the global social media strategy of a major international law firm with more than 2,300 lawyers and US$3.1 billion in annual revenue. • Design and implement firm-wide social media training programs for lawyers to promote effective and impactful social media use and drive business development. • Oversee the firm’s digital analytics strategy and team to leverage the power of data analytics in support of improved decision making related to Sidley’s digital marketing presence.
