Recruited to establish and lead a modern Customer Insights practice, driving research, strategy, and product insights to advance Omaha Steaks' mission and strategic objectives. This achievement represented a pivotal milestone in the company's 105+ year legacy.Delivered actionable insights and through leadership, empowering partners to make informed decisions and shape the future of Omaha Steaks with confidence. Instrumental in saving $1M+ through prudent risk management; identifying potential investments misaligned with customer needs.

Recruited to help enhance Customer Experience offerings for the NorCal market.Our team enabled clients to transform their business by delivering leading-edge strategy across the enterprise. We partnered with them to understand where they are in their journey, uncover their aspirations, and co-create a future state that positions them for success. The core of our work is to define the vision, conduct in-depth research, synthesize inputs, and build phased roadmaps that define which initiatives and capability areas our clients should prioritize.Relevant Projects:Customer Persona Development, Enhanced Member Experience Strategy

Recruited as a founding member of the Retail Marketing Analytics team. Our team was responsible for developing and driving the advancement of data and analytic strategy for Hallmark in order to maximize:1. Consumer engagement2. Retail Sales3. Financial Returns4. Competitive AdvantageWe worked with various business stakeholders to fully adopt data-driven decision making and infuse new ways to harness consumer and retail sales data. We focused on decisions that drove business impact.Relevant Projects:Yearly loyalty member financial modeling, new member enrollment modeling, strategic financial planning, reporting process improvement/optimization

In addition to the day-to-day management of the billing program, I worked on various analytic projects for Hallmark's Retail business unit. These projects provided insights on consumer/product/market trends for Hallmark Gold Crown stores across the United States and impacted the strategic marketing decisions made by our business partners.

As a trusted resource, Hallmark asked our team to develop and run a new billing system. In less than 2 months, we created a new system from scratch that interacted with 500+ customers.I ran the day-to-day operations of this group dealing with all aspects of invoicing, customer service, accounting, and technology. We successfully managed $5+ million per year and passed yearly audits by Hallmark and DEG.

Created a Sport Analytics class for the Sport Management department that discussed the theory and application of analytics in the sport industry and how organizations can benefit by implementing analysis into their decision making process.

Company Acquired by DEG DigitalDuring the four year stint as Database Analytics Manager, I was tasked to meet the daily reporting needs of senior level executives at Hallmark. These analyses provided insights on consumer/product/market trends and focused on return on investment analyses of specific marketing activities. A portion of my role required the coordination with Hallmark's finance department on the management of a $15MM+ annual budget for marketing related costs.As a result of our work with Hallmark; I served as the point-of-contact with other clients at Hallmark (e.g., Consumer Understanding & Insights and CVS/Kroger/WalMart shopper marketing teams). These other engagements resulted in a YOY growth rate of 15%+.

Utilized customer relationship management tools to target/segment consumers for postal and email marketing mailings associated with Hallmark’s Crown Rewards Loyalty Program; one of the largest consumer loyalty programs in the United States averaging over 55MM pieces mailed per year between 2008-2011.In 2010, I worked with Hallmark’s Marketing Strategy Department to develop a pilot program for the Crown Rewards Loyalty Program. This pilot program increased transactions per store by three percentage points.In 2011, I worked closely with Hallmark's Marketing Operations team and other third party vendors to develop a documentation policy. This policy streamlined the execution process of email marketing campaigns resulting in increased efficiency and minimization of potential errors in execution.

I worked closely with corporate and property clients to identify the financial value of sponsorship and naming rights opportunities in the sports and entertainment industry totaling more than $10 million per year. We provided each client strategic recommendations on how to leverage existing assets and increase the value of sponsorship and naming rights opportunities. During my time at The Bonham Group, I also assisted in the development of an online platform used in valuing sponsorship opportunities.Clients included:FedExDellOttawa SenatorsTowson UniversityDetroit Medical Center

As part of the strategy department, I was tasked with preparing research for the senior leadership team that they could use for a proposed new arena. I conducted primary and secondary research on existing sales/marketing center projects, city/county MWBE participation requirements, and arena technical specifications. At the conclusion of the research, I developed a sales/marketing center questionnaire that was sent to other professional sport teams.

Sponsorship Activation Project:Two-person team based project where research was conducted to determine the best strategic alignment between the Cleveland Indians and a firm in the real estate category. Our team created a comprehensive marketing activation plan for a sponsorship between RE/MAX and the Cleveland Indians and then presented the research and activation plan to senior level executives of the Cleveland Indians and other sponsorship executives. The activation plan was voted first place amongst 12 groups.Corporate Partner Satisfaction Research:Our team developed and administered a survey that was sent to over 100 corporate partners looking at satisfaction trends in the sponsorship sales process, service after the contract was signed, components of the deal, and the overall value of the deal. We analyzed survey results and presented the findings and the strategic recommendations on ways to improve satisfaction scores to senior level executives.

Co-lead a team of six graduate students in a market research study for the LPGA Tournament Owners Association (TOA)Project Scope:• Consulted on the creation of a consumer survey that was administered at 3 LPGA events and created a profile of those consumers• Completed a benchmark analysis against consumers of other major professional sports• Provided strategic recommendations to TOA in ways to increase attendance and reach new audiences at three different types of tournaments• Presented report at TOA Annual Meeting

I managed the data collection and analysis for six studies related to NCAA APR and graduation rates during my tenure as a graduate assistant. I co-authored, along with Dr. Richard Lapchick, three of these studies which were picked up by numerous national publications (ESPN, USA Today, etc.).During the data collection phase of the first study, I identified several inefficiencies in the historical process. Through the creation of a new process to compile, track, and analyze data, the team was able to reduce time spent on each study by at least 25%.

Worked game day will-call for all home games and problem solved customer issues

As a direct report to the Director of Ticket Sales, I processed and tracked ticket orders for various events held at CommunityAmerica Ballpark. During game-days I managed the distribution of tickets at will-call and served as a first point-of-contact for patrons. Over the course of the summer, I was tasked to identify and contact over 300 sports organizations to participate in a ticketing software benchmark project. The findings of this study were utilized by the Director of Ticket Sales as a tool to purchase a new ticket software system the following year.

Before graduate school started at the University of Central Florida, I worked as a package handler at FedEx Ground. I worked with a lot of great individuals and it reaffirmed my willingness to pursue an education.

Part-time position to subsidize undergraduate education at The University of Kansas. I interacted with management, security personnel, and customers on a daily basis to make sure that protocol was followed and customers were satisfied.

As a full time intern, I prepared tax returns for individuals, c-corporations, s-corporations, trusts, ex-patriots, and foreign nationals. For some of our bigger clients I conducted research regarding the tax implications of deemed liquidations, interest rates of intercompany notes, and other issues.

During this internship I assisted the underwriters and was tasked with several key projects:• Analyzed financial information regarding the premium mix for all agencies in the North Central territory. The findings were used by the Manager of Select Accounts to identify agents that needed review for profitability planning.• Researched the legal requirements of the eight-state region for easy access to the underwriters.• Co-authored internship presentation and information guide to be used for future interns with St. Paul Travelers.

For two summers, I oversaw all operations of the city pool (scheduling, purchasing, maintaining facilities, etc.). During this time I had the opportunity to manage ten lifeguards and provide them various training opportunities. I worked with the city council and staff to ensure the facility met the needs of the local community and fixed problems that were brought to my attention. After the 2001 season, I proposed concrete steps to the city council on how to increase revenue and cut future costs. The recommendations resulted in a 10% increase of revenue in 2002.