Ryan Van Horn Email & Phone Number

United States

United States

3 Month Contractor RoleTechnical engagement lead, responsible for designing data infrastructure framework for client attribution models. Work closely with client service team to ensure attribution model is structured to answer client’s key business questions. Clients include Sony, GoDaddy, Chewy and JoAnn.Selected Accomplishments:o Technical lead for company’s first multi-continent attribution engagemento Assist in new client exploration and pitcheso Provided C level leadership team with unique insight and recommendations on progression of attribution product, being away from the company and industry for 18 months (Unpaid Sabbatical)

Greater New York City Area

Client engagement lead, directing 6 cross-functional delivery teams responsible the design, implementation and utilization of client attribution models. Present strategic insights from attribution models to key client stakeholders (Directors, VPs, CMOs). Work with cross-functional teams to improve internal processes, data pipelines, collection of client data and user interface. Clients include Home Depot, Home Depot Canada, Sonos, The North Face, TD Ameritrade, Angie’s List and Norwegian Cruise Lines.Selected Accomplishments:o Lead deployment for company’s largest attribution engagemento Assist in new client exploration and pitcheso Maintained the largest portfolio of clients within the attribution team

Greater New York City Area

Department lead of NYC office, managing a team of 6-8 analysts. Present high-level performance results and industry trends to client and internal C level leadership teams. Plan and grow the technological infrastructure supporting our analytical processes. Presenting ad tech landscape POVs to C Level leadership teams to ensure Optimedia has comprehensive understanding of different technologies that can be utilized to best serve client needs. Clients include Liberty Mutual, Scion, Pizza Hut, Qantas Airlines and Hewlett-Packard.Selected Accomplishments:o Part of Optimedia Vision & Growth task forceo Agency lead for creating & developing user level, log file based analytic toolso Assist in new client exploration and pitches

Greater New York City Area

Develop & maintain client attribution models, tag management solutions, universal IDs & DMPs. Help manage agency growth of analytics by building a new team from the ground up in NYC. Deliver insights and identify new business opportunities to client marketing teams. Clients include Liberty Mutual and Pizza HutSelected Accomplishments:o Attribution landscape agency lead. Including vendor recommendation based on client needs, implementation & utilization of attributiono Built and co-managed the largest analytics department in the agency from the ground up o Assisted in pitch, onboarded and oversaw the agencies second largest client

Lead Analyst on companies largest account. Responsible for managing client relationships, mentorship of Analysts, maintance of performance dashboards, optimization recommendations and tracking/tag management. Clients include T-Mobile.Selected Accomplishments:o Used in recruiting video “Best & Brightest at Optimedia”o Led deployment of agency’s largest multi-touch attribution engagemento Created integrated performance dashboard, highlighting cross-channel impact and performance. Resulted in complete redistribution of budget across marketing channels.

London, United Kingdom

Strategic planning and development of marketing channels beyond paid search with a focus on ROI. Managing a team of 5-6 marketing executives responsible for the paid search marketing channels of 26 websites, over 100 countries, in over 20 different languages. Selected Accomplishments:o Worked with Twitter to test first Promoted Tweet in European marketo Performed in-depth analysis to discover new markets, resulting in over $500K in additional saleso Development of templatized campaign creation and optimization tool

London, United Kingdom

Strategic development and execution of paid search initiatives for all English-speaking markets (UK, US, CA, NZ, AU, ZA, etc.). Responsible for creation and optimization for over 1,000+ paid search campaigns. Selected Accomplishments:o Drove a 70% increase in YoY ROI, 15% above goal, for the company’s largest market (UK)O Broke the single day Google spending record within a single campaigno Conducted multiple AB tests in which the learning’s helped to maximize volume and improve efficiency

Greater Seattle Area

In my role, I worked on the strategic development of paid search and digital marketing campaigns. One of my top priorities was to ensure that the client's search efforts were integrated with not just their other media outlets, but their overall end goal and objective. Clients: Weight Watchers, Lens.com, Sunglass Hut, Sears Optical, LensCrafters, AAA and Ancestry.com. Selected Accomplishments:-Key contributor in the integration of Attribution Modeling for Search and Display disciplines for Weight Watchers.-Launched and managed two international search initiatives for Lens.com.-Part of team assembled to improve and mend client relations with Ancestry.com after the client had made several complaints regarding poor service out of a separate office.-Case study published on the Google Agency Blog. http://bit.ly/bzkTLP

Greater Seattle Area

Responsible for daily management of paid search campaigns –includes managing/forecasting budgets, creating and testing ad copy, data analysis and managing client relations.Selected Accomplishments:o Exceeded client renewal goal by 35%

Greater Seattle Area