Ryan Van Horn Email & Phone Number

United States

United States

3 Month Contractor RoleTechnical engagement lead, responsible for designing data infrastructure framework for client attribution models. Work closely with client service team to ensure attribution model is structured to answer client’s key business questions. Clients include Sony, GoDaddy, Chewy and JoAnn.Selected Accomplishments:o Technical lead for.

Greater New York City Area

Client engagement lead, directing 6 cross-functional delivery teams responsible the design, implementation and utilization of client attribution models. Present strategic insights from attribution models to key client stakeholders (Directors, VPs, CMOs). Work with cross-functional teams to improve internal processes, data pipelines, collection of client.

Greater New York City Area

Department lead of NYC office, managing a team of 6-8 analysts. Present high-level performance results and industry trends to client and internal C level leadership teams. Plan and grow the technological infrastructure supporting our analytical processes. Presenting ad tech landscape POVs to C Level leadership teams to ensure Optimedia has comprehensive.

Greater New York City Area

Develop & maintain client attribution models, tag management solutions, universal IDs & DMPs. Help manage agency growth of analytics by building a new team from the ground up in NYC. Deliver insights and identify new business opportunities to client marketing teams. Clients include Liberty Mutual and Pizza HutSelected Accomplishments:o Attribution.

Lead Analyst on companies largest account. Responsible for managing client relationships, mentorship of Analysts, maintance of performance dashboards, optimization recommendations and tracking/tag management. Clients include T-Mobile.Selected Accomplishments:o Used in recruiting video “Best & Brightest at Optimedia”o Led deployment of agency’s largest.

London, United Kingdom

Strategic planning and development of marketing channels beyond paid search with a focus on ROI. Managing a team of 5-6 marketing executives responsible for the paid search marketing channels of 26 websites, over 100 countries, in over 20 different languages. Selected Accomplishments:o Worked with Twitter to test first Promoted Tweet in European marketo.

London, United Kingdom

Strategic development and execution of paid search initiatives for all English-speaking markets (UK, US, CA, NZ, AU, ZA, etc.). Responsible for creation and optimization for over 1,000+ paid search campaigns. Selected Accomplishments:o Drove a 70% increase in YoY ROI, 15% above goal, for the company’s largest market (UK)O Broke the single day Google.

Greater Seattle Area

In my role, I worked on the strategic development of paid search and digital marketing campaigns. One of my top priorities was to ensure that the client's search efforts were integrated with not just their other media outlets, but their overall end goal and objective. Clients: Weight Watchers, Lens.com, Sunglass Hut, Sears Optical, LensCrafters, AAA and.

Greater Seattle Area

Responsible for daily management of paid search campaigns –includes managing/forecasting budgets, creating and testing ad copy, data analysis and managing client relations.Selected Accomplishments:o Exceeded client renewal goal by 35%

Greater Seattle Area