Sales leader of the Convenience and Military channels. Responsible for creating strategy, securing new distribution, growing existing business, and creating a winning track record within the respective channels.

Owner of all things POS data at SmartyPants. Building best in class data repository and reporting abilities that allow team members access to impactful data. • Oversight of all aspects of POS data including: contract negotiation, budget management, data team management, data collection, data quality, data warehousing, report building & maintenance, and quarterly board deck development. • Led the development and build of new POS database in Amazon Redshift. Worked directly with consultants to establish data schemas, tables, logic, relationships, and data loading processes. Responsible for data loading and maintaining database integrity. • Created and implemented 2nd iteration of dynamic POS reporting suite using Power BI and the Redshift database. These new reports allow the Sales Team access to deeper knowledge and analysis against larger sets of data. Realized a 70% reduction in report refresh man-hours each month over Excel reporting.• Conceptualized and implemented Amazon ASIN categorization and attribution process for all Amazon POS data from Profitero. This initiative provides a dramatic improvement in Amazon data depth, and consistent reporting of category and segmentation across E-commerce and brick & mortar retailer POS data. • Assist Costco team with annual budget as well as quarterly budget reforecasting. Point person for Costco analytics providing weekly performance recaps to the Costco and leadership teams.

Hired to establish POS reporting and analytic capabilities. Developed companies first suite of reports and worked directly with Sales team to implement category management basics in buyer decks.• Streamlined disparate and inefficient POS data purchases within first 3 months. Negotiated a consolidated data buy increasing data coverage, data quality, and making more efficient use of data budget. Provided first ever look at full scope of category and channels. • Built out the companies first POS reporting suite from scratch using Excel. Created a set of dynamic reports enabling the sales team to self-serve data and explore account performance for the first time at SmartyPants. Maintained reporting suite on monthly (every 4wk) refresh cycle.• Assisted Sales Team with implementing Category Management pillars of pricing, promotion, placement, and product analysis into decks for buyer meetings.• Hired, mentored, and managed one team member. Developing the Analyst's skills in cross functional work, POS data gathering, analysis, reporting, and deck building.• Created board deck template for quarterly executive team board meetings. Maintained and refreshed the board deck each quarter working directly with the VP of Sales and Sales Team ensuring impactful and accurate analysis blending both POS and internal financial data.

The hub between Sales, Finance, and Logistics reporting directly to the CEO with dotted lines to VP of Sales and CFO. As head of Sales Operations, I oversaw and executed all post-sale needs. Managed and mentored one Customer Service Representative. Built current reporting suite, from scratch, which is used by both the Sales and executive teams. • Reporting and data analytics both in a structured and ad hoc manner. Created reporting suite using WFM and Kroger internal data as well as SPINS syndicated data.• Presentation creation for both executive/board level as well as customer presentations.• Sales forecasting with VP and Directors of sales on a weekly basis to give CEO real time sales tracking against budget.• New customer setup both internally and externally. Completion of customer docs via paper and portal along with gathering of proper internal forms and Quickbooks setup.• Contract Review of JUST boilerplate agreements and customer provided agreements. First line of defense in the sign off chain.• EDI setup and maintenance using TrueCommerce. Completed successful EDI setup for Sam’s Club and BJs and maintained UNFI, Kroger, and KeHE connections.• Acting Logistics Director for 2 months when existing Director of Logistics left company.• Hired and Managed Customer Service Representative to aid with Finance and Logistics related needs.

Oversee and execute Energy Category analytics for Red Bull North America’s West business unit. Internal trend and sales data point person for leadership, sales, and marketing teams. Data and database expert relating to Nielsen syndicated and custom databases. Space planning analysis and planogram creation using JDA software. • Energy category consultant to West regional Convenience, Grocery, Mass, and Club retailers. Directly responsible for category development relationship and analytics for Bashas' and Plaid Pantry. • Create, manage, and distribute monthly reporting and sales summary presentations at the account, account manager, and region/market levels using IRi syndicated and custom data, as well as internal depletions data. • Assist Director of Key Accounts and Key Account team with annual budgeting process. Including brainstorming initiatives, building presentation slides, pulling data, and performing data analysis to build a cohesive and comprehensive business plan for the coming year. • Make joint sales calls with account managers to serve as the unbiased ally, the category expert, to the retailer. • Stay current on category and industry trends and best practices through internal meetings, collaboration with other business unit Category Analyst’s, and internal and external conferences. • Create, and consult on, planograms for all West Key Accounts. Work with Key Account sales team and retailers to optimize Energy space, fair share, and brand placement.• Annually build CMA presentation template for Key Account team. Presentations are centered around current Red Bull initiatives with ability to flex in retailer specific initiatives.

Responsible for production and distribution of the Wired Selling report suite, a store and market level selling and reporting initiative for National and Key Accounts. Administer 7-Eleven data in the Shiloh data warehouse platform and the respective 7-Eleven reports housed in Shiloh. Play a support role in the maintenance of syndicated and custom Energy and Total Beverage POS databases. Assist in the refresh of monthly National score carding. Creation of ad-hoc reports for the leadership and field sales teams.• Managed Wired Selling report execution and maintenance. Developed and implemented a plan to increase distribution of Wired Selling reports to strategic National and Key Account teams. • Ran and maintained all 7-Eleven National Scorecards. With a guaranteed delivery date of day of data refresh. • Administered Shiloh database for 7-Eleven data, including the associated reporting. • Built and maintained Military reporting suite. Negotiated transition of data platform and executed data change over with data provider. • Central contact for field category team regarding Nielsen database, Nitro, and AOD questions for custom and syndicated data sources.• Managed ad-hoc custom reporting for key strategic customers, from assessing needs of customer to actual delivery of reporting. • Created a new standard of report design and methods of report delivery to increase efficiency.• Provided Excel and Powerpoint expertise to other Category/Distribution Analysts, Category Development Managers, Key Account Managers, and other sales team members.

Live Well 360 is a premium gym bag manufacturer. My business partner, and myself, started the company from a personal need and realization that well made, stylish, and durable gym bags were scarce in the marketplace. We vetted and established a great working relationship with a Chinese textile manufacturer. We also developed and manufactured designs for multiple bags, creating a line of bags to address many need states. Live Well 360 successfully established a niche within the marketplace and achieved revenue growth of 50%+ each year, from inception. After growing and running the business for 6 years, my business partner and I decided to sell (and successfully exit from) the business. • Manage relationship with Chinese manufacturer. Primary point of contact with manufacturer relating to sample creation, product development, and ordering. • Handled all financial aspects of the business. Regular bookkeeping using Quickbooks, managed cash flow, quarterly and year end tax preparation, and forecasting. • Primary point of contact for all customer service inquiries. Strived to deliver fantastic customer service with every interaction. Maintained that all customers to be treated according to the Golden Rule. Injected personality and humanity into the business in easy to relate ways. • Managed all aspects of logistics. Worked with freight forwarding company to land goods in U.S. Managed inventory forecasting and counting. Ensured proper picking, packing, and shipping of every order, either by myself or the team. Maintained that every order would get a personal, hand written, note thanking the customer for their order.

Analyze FIJI Water, competitive and Water category sales trends to identify selling successes and opportunities. Build compelling sales decks using Merchandising, Assortment, Pricing and Shelving (MAPS) as key criteria. Sole Category Management liaison for FIJI Water Canada. Create space-planning diagrams (planograms), using JDA software, as consultative partner to the retail account in order to maximize sales for both parties.• Developed and managed National score carding reports to assist sales team in analyzing key drivers of sales by brand and/or SKU.• Created and maintained goal-tracking tools for the field sales staff to use in monitoring progress towards company sales objectives.• Reviewed and recaped promotional activity to identify factors contributing to ROI.• Created ad hoc reports as needed for members of the executive team and/or sales team.• Point person for IRI Xlerate and database questions.

Develop strong partnerships with all National Accounts, staying in regular contact regarding pricing, promotions and distribution. Regularly work across functions (customer service, legal, logistics and finance) ensuring smooth business operations. Responsible for management of all National Account volume and budgetary spend including quarterly forecasting.• Initiated and drove new account set-up including preliminary management of new accounts after successful launch.• Oversaw pricing, promotional planning/execution, and in-store merchandising for all National Accounts. • Worked with distribution partners and field sales team to solve supply chain issues and ensure product was successfully delivered at store level.• Prepared quarterly budget review presentations and account summaries for VP of National Accounts.• Compiled and annotated National Accounts monthly P&L statement for VP of National Accounts.• Built and maintained monthly volume tracker for use by National Account Directors.

Managed national builder rebate program and its staff, totaling $50+ million in annual rebate payments to Masco Corporation’s national builder customers.• Cultivated strong working relationships with Masco’s Top 10 national builder customers, with a strong focus on the Top 3 national builder customers.• Reported on and assisted in negotiation of corporate growth incentive agreements for Top 3 national builder customers. • Developed scheduled and ad-hoc rebate reports for VP of Marketing and Corporate Controller, as well as, the National Account and operating division sales teams, to sell value add of rebates program. • Dramatically improved functionality and value provided by the rebates website using feedback from builder staff.• Recognized for reconciling the department’s receivables account, which was un-reconciled for three years prior.• Supervised the implementation of Sarbanes Oxley and acted as the liaison for annual audits, daily compliance and document management.

Technical and warranty liaison for national fleet accounts including CR England, JB Hunt, Kroger, USA Truck and Walmart. First point of contact for diagnosis, technical troubleshooting and warranty administration related to Arvin Meritor axles, brakes and transmissions.• Created and managed a Microsoft Access database allowing the National Accounts team to track fleet, vehicle, failure and call information.• Proactively identified failure trends within fleets and worked with product engineering when consistent failure trends were identified.• Administered warranty policy for both national fleets and Original Equipment Manufacturers, on Arvin Meritor components. • Presented warranty case studies to team members and supervisors during educational roundtables.