Ryan Vig Email & Phone Number

Cupertino, CA, US

Cupertino, California, US

San Francisco, CA, US

• Spearhead and execute go-to-market strategies, driving growth and engagement within the creator economy.
• Develop and implement compelling value propositions and targeted marketing campaigns, resonating with creators at all skill levels, from newcomers to seasoned experts, across the realms of audio and video.
• Foster collaboration with content, growth, and community teams to create impactful copy, thought leadership assets, and innovative top-of-funnel initiatives.
• Conduct comprehensive market sizing and growth analysis, while benchmarking and positioning Descript in the dynamic creator economy segment.
• Collaborate closely with the creator-focused marketers to provide dedicated support to influential creators within the vibrant creator community.
• Lead the development of pricing models and templates tailored to the unique needs of creators.

Boston, Massachusetts, US

RX – "Scientific and Engineering Award" from Academy of Motion Picture Arts and Sciences in 2021· Led the development and implementation of the go-to-market strategy for audio repair, edit, and reverb plug-in and software products, taking sales and marketing accountability for the success of the products.· Oversaw and managed the strategy, OKRs, and.

Boston, Massachusetts, US

• RX 7 – "Engineering Emmy" from Academy of Television Arts & Sciences in 2019
• Led strategy and execution of full-funnel marketing for B2C creator-focused product line, Spire.
• Targeted musicians, songwriters, creators, and producers of all skill levels, focusing on democratizing and lowering the barrier to entry in creating and releasing music.
• Introduced a mobile app subscription model to accompany the hardware, and increased acquisition with a cross-platform freemium app experience (hardware-optional).
• Repositioned hardware line in a premium category as a wireless, rechargeable, and assistive recording tool through positioning, messaging, price optimization, and partnerships.
• Collaborated with product management, design, and engineering to develop: Roadmap for continuous mobile and web software releases as well as innovative future hardware lines.

Los Angeles, California, US

• Partnered with executive leadership to define product vision and strategy and collaborated with cross-functional teams to execute product roadmaps.
• Conducted market and user research to inform product positioning and prioritize features.
• Developed and executed go-to-market strategies to support product launches and iterations.
• Managed product lifecycle, including overseeing product launches and iterations to meet market demands.
• Analyzed product performance data and market trends to inform decision-making and drive continuous product improvement.
• Collaborated with design, engineering, and other teams to bring products to market, ensuring timely and high-quality delivery.

Los Angeles, California, US

• Successfully led cross-functional teams to prioritize, design, develop, and launch new music products and features, resulting in increased user engagement and revenue growth.
• Utilized data-driven insights to inform product strategy and inform marketing campaigns, leading to improved user satisfaction and retention.
• Proven track record of managing product life cycle, from ideation to launch, delivering high-quality products that meet customer needs and drive business results.
• Demonstrated ability to effectively communicate product vision and roadmap to stakeholders, including executives, cross-functional teams, and customers.
• Developed strong relationships with key clients through direct consultation, resulting in increased adoption of product offerings and increased customer loyalty.
• Implemented user-centered design principles to continuously enhance product experience based on customer feedback and market trends.

• Built and managed WordPress sites and other custom web platforms for small businesses and startups
• Set up Google Analytics, Hotjar, and ad tracking pixels to measure site performance and user behavior
• Configured ad networks like Google Ads and Facebook Ads for client campaigns
• Designed logos, banners, and website layouts using Adobe Creative Suite and Sketch
• Wrote website copy, product descriptions, and marketing emails to boost engagement and sales
• Coded custom HTML, CSS, and JavaScript to create responsive and interactive web pages

Master’S Degree, Ethnomusicology

Bachelor’S Degree, Ethnomusicology