Ryan Vig Email & Phone Number

Cupertino, Ca, Us

Cupertino, California, Us

San Francisco, Ca, Us

• Spearhead and execute go-to-market strategies, driving growth and engagement within the creator economy.• Develop and implement compelling value propositions and targeted marketing campaigns, resonating with creators at all skill levels, from newcomers to seasoned experts, across the realms of audio and video.• Foster collaboration with content, growth, and community teams to create impactful copy, thought leadership assets, and innovative top-of-funnel initiatives.• Conduct comprehensive market sizing and growth analysis, while benchmarking and positioning Descript in the dynamic creator economy segment.• Collaborate closely with the creator-focused marketers to provide dedicated support to influential creators within the vibrant creator community.• Lead the development of pricing models and templates tailored to the unique needs of creators.• Manage day-to-day marketing operations for biweekly releases and product launches, employing robust project management practices and data-driven decision-making.• Excel as a skilled communicator and collaborator, fostering strong relationships across marketing, customer success, product, engineering, and sales teams.• Serve as the face of Descript in the creator economy, representing the company through interviews, speaking engagements, and events as a passionate advocate and thought leader.

Boston, Massachusetts, Us

RX – "Scientific and Engineering Award" from Academy of Motion Picture Arts and Sciences in 2021· Led the development and implementation of the go-to-market strategy for audio repair, edit, and reverb plug-in and software products, taking sales and marketing accountability for the success of the products.· Oversaw and managed the strategy, OKRs, and execution for a cross-functional team as a senior leader, collaborating with managers of product, product design, and engineering.· Targeted professional and hobbyist creators, including film & TV audio engineers, podcasters, musicians, video editors, YouTubers, and more.· Led the execution of strategic pricing, positioning, messaging, and customer segmentation initiatives to drive product success.· Managed the go-to-market strategy for a plug-in company acquisition, resulting in increased sub-brand recognition and value within music and post markets, as well as executed an upsell and bundling strategy.· Collaborated closely with product and engineering teams to ensure product-market fit and readiness for go-to-market.· Conducted comprehensive market research and analysis to inform product positioning, messaging, and pricing decisions.· Developed effective sales enablement materials, such as product demos and case studies, to support the sales team in closing deals.· Managed evergreen marketing campaigns, sales strategies, and product launches, taking responsibility for overseeing the marketing budget and collaborating with a large marketing team of content marketers, designers, performance marketers, social media marketers, and more.

Boston, Massachusetts, Us

RX 7 – "Engineering Emmy" from Academy of Television Arts & Sciences in 2019• Led strategy and execution of full-funnel marketing for B2C creator-focused product line, Spire.• Targeted musicians, songwriters, creators, and producers of all skill levels, focusing on democratizing and lowering the barrier to entry in creating and releasing music.• Introduced a mobile app subscription model to accompany the hardware, and increased acquisition with a cross-platform freemium app experience (hardware-optional).• Repositioned hardware line in a premium category as a wireless, rechargeable, and assistive recording tool through positioning, messaging, price optimization, and partnerships.• Collaborated with product management, design, and engineering to develop: Roadmap for continuous mobile and web software releases as well as innovative future hardware lines.• Developed and executed marketing campaigns to drive user acquisition and engagement.• Managed budgets and resources to meet marketing goals and KPIs.• Analyzed market trends and consumer behavior to inform marketing and product strategy.• Led cross-functional teams to ensure successful product launches and go-to-market plans.

Los Angeles, California, Us

• Partnered with executive leadership to define product vision and strategy and collaborated with cross-functional teams to execute product roadmaps.• Conducted market and user research to inform product positioning and prioritize features.• Developed and executed go-to-market strategies to support product launches and iterations.• Managed product lifecycle, including overseeing product launches and iterations to meet market demands.• Analyzed product performance data and market trends to inform decision-making and drive continuous product improvement.• Collaborated with design, engineering, and other teams to bring products to market, ensuring timely and high-quality delivery.• Represented the product internally and externally, communicating the product roadmap and vision to stakeholders.• Ensured successful collaboration with teams including marketing, sales, music, engineering, design, and customer success.• Managed product backlog and prioritized features to balance customer needs, business objectives, and technical constraints.

Los Angeles, California, Us

• Successfully led cross-functional teams to prioritize, design, develop, and launch new music products and features, resulting in increased user engagement and revenue growth.• Utilized data-driven insights to inform product strategy and inform marketing campaigns, leading to improved user satisfaction and retention.• Proven track record of managing product life cycle, from ideation to launch, delivering high-quality products that meet customer needs and drive business results.• Demonstrated ability to effectively communicate product vision and roadmap to stakeholders, including executives, cross-functional teams, and customers.• Developed strong relationships with key clients through direct consultation, resulting in increased adoption of product offerings and increased customer loyalty.• Implemented user-centered design principles to continuously enhance product experience based on customer feedback and market trends.

• Built and managed WordPress sites and other custom web platforms for small businesses and startups• Set up Google Analytics, Hotjar, and ad tracking pixels to measure site performance and user behavior• Configured ad networks like Google Ads and Facebook Ads for client campaigns• Designed logos, banners, and website layouts using Adobe Creative Suite and Sketch• Wrote website copy, product descriptions, and marketing emails to boost engagement and sales• Coded custom HTML, CSS, and JavaScript to create responsive and interactive web pages• Integrated payment gateways, contact forms, and e-commerce functionality into websites• Optimized sites for search engines (SEO) to improve organic traffic• Managed email marketing campaigns using platforms like Mailchimp• Created and scheduled social media content to build brand presence• Conducted A/B testing on landing pages to improve conversion rates• Provided regular performance reports and recommendations to clients

Master’S Degree, Ethnomusicology

Bachelor’S Degree, Ethnomusicology