I help musical artists learn story-driven marketing strategies to grow their music brands. I create cutting-edge marketing training that is accessible to beginner and established artists alike. Now a multiple six-figure business, the Indie Music Academy teaches students all over the world and empowers artists to share their music with confidence.To build this company, I applied a multi-disciplinary marketing approach involving content marketing, story-driven branding, direct sales, email automation, and social media advertising (traffic buying). I operate out of my home recording studio & video production office in Nashville, TN to bring intimate and powerful content to my students.About the company:The Indie Music Academy is one of the largest privately-owned online music marketing schools specifically for independent musicians. The Indie Music Academy YouTube channel has received over 1 million views and is one of the go-to resources for music industry training, marketing strategy, and healthy business mindsets. We coach hundreds of students and independent musicians through our training website and blog with over 220,000 readers.

Lion Bold started as a blog; my goal was to meet musicians online and use content marketing to grow my music production and marketing consulting freelance business. What I didn’t expect was the overwhelmingly positive response and the now 10,000 viewers/readers that benefit from Lion Bold each month.Lion Bold was equally a for-profit business and philanthropic artist development "farm label" that offered free recording, promotion, and marketing to talented scholarship recipients. We funded the debut releases for 6 musical artists and a multi-state West Coast tour performing at over ten high schools, promoting an anti-bullying message.Using my SEO, copywriting, and advertising skills to grow an engaged audience, I share my love for music and marketing with the dedicated musicians I work with. To keep a fresh list of prospects, I needed to anticipate the latest digital marketing trends to stay relevant.

As the music director of Harbor Church, I led several ministries and events including a community music academy called "The Harbor Music Academy." The Harbor Music Academy brought affordable music lessons to the San Diego community from 2016-2017. In addition, I directed the music worship team who performed at every Sunday church service. I also directed special ensembles such as the Harbor Christmas and Easter choirs bi-annually.Harbor Church in San Diego, a member of the Presbyterian Church in America (PCA), began as a Gospel-centered church planting movement designed to reach out to San Diego, its surrounding neighbors, and the world. Harbor UTC was founded in 2001, shortly after the initial Harbor Church was established in downtown San Diego in 2000.

I was invited to be a founding member of the US Marketing Division for Prana Ltd, a fashion and footwear conglomerate based out of Nepal. My creative role involved establishing the original direction of the brand and solidifying many of the early brand assets for a luxury footwear e-commerce company.I was one of two remote employees in the US and handled a variety of tasks beyond marketing such as international shipping and domestic imports, product design & packaging, and representing the company at US promotional events.Prana Ltd sent me overseas to film a 3-video marketing campaign for the launch of their new luxury leather shoe brand. I flew to Nepal with top-of-the-line video equipment and shot, edited, and delivered the final product while on-site.About the company:Prana Ltd is a multi-national company focused on the development and operation of consumer goods and apparel brands. Upon completing construction of the manufacturing facility in Nepal, the Jivanas luxury footwear brand was launched in 2018 with the goals of fostering economic growth in developing regions, being an ethical employer, and minimizing our impact on the environment.

In cooperation with the Cal Poly marketing department, I wrote the music for their student acquisition commercials, TV spots, and web advertising campaigns. I also scored a full-length documentary sponsored by the Santa Monica Police Department spreading awareness for the prevention of gang violence.Tools used: Avid Pro Tools

Video editor, data management, and audio capture for the Cal Poly Music Department.

At CHE, I edited meetings, interviews, and cooperate video for the International Congress for Joint Reconstruction. Many of these videos included sensitive patient information that needed to be censored to comply with the California Confidentiality of Medical Information Act.Tools used: Adobe Premiere Pro CC, Photoshop, Microsoft Office PowerPoint, and Excel.

I was lucky to be selected for this highly sought out summer internship at a multi-million dollar recording studio. During my time, I was a podcast editor, I set up and tore down recording sessions, and assisted with equipment repairs and maintenance.