Forecasting performance of historical advertising campaigns across various channels given: historical hourly performance data; various campaign properties like budget and campaign duration; and alternative data sources like ad copy sentiment, geolocation, and historical monthly house sales data.Modeling hourly advertising campaign performance across various budget allocation strategies in order to determine optimal machine learning-based strategy. Generating backtested synthetic data to analyze through this process via Python code parallelized across multiple CPUs in the cloud. Optimizing the advertising spend of various advertising campaigns across multiple advertising channels generating a 13% expected increase in conversion rate and an 11% expected reduction in cost per lead.

Automating loan underwriting to improve an auto finance company’s lending decisions. The model uses several different machine learning algorithms and Python libraries; it is trained on credit and payment history data for all past and active customers in order to minimize charge offs and maximize net profit. Automated underwriting helped save the company over $100k in bad loans in 2021.Negotiating an additional $13M line of credit with lower fees and fewer restrictions to help increase outstanding loans issued by 50% during fiscal year 2021.Managing a team of investment analysts for the family office of the owner of Barnes Crossing Auto Group (also the founder and investor of Carmigo). Research was delegated among sectors in the equity markets and tasks included reading investment newsletters, calculating NPV, and forecasting company growth rate using fundamental analysis. In addition, we offered short-term trading suggestions based on technical analysis and options market depth.

A/B testing different website and web app UX designs to improve conversion rate by 5% and A/B testing different paid search and paid social campaigns in order to maximize ROAS on our digital ads campaigns.Solving for a variety of metrics including: optimal buy and sell auction fees; optimal auction reserve price recommendations based on historical car price data in the Carmigo marketplace; and how changes in these fees, reserve prices, as well as website lead conversion rate affects both sell rate and revenue.

Selling various insurance-based financial products to businesses and individuals across the Southeast.

Developing macroeconomic outlook through researching economic reports like central bank monetary policy.Trading daily and swing positions in the currency markets utilizing fundamental and technical analysis.