Current Project: Disney Dreamlight Valley• Foster a constructive relationship between key internal stakeholders (Production, LiveOps, Quality Assurance, Customer Care) and the Disney Dreamlight Valley community by establishing a cross-functional triage pipeline, driving in-depth dev-to-player blog content, and advocating for actionable insights in reporting.• Develop comprehensive scripts for tentpole Marketing video productions with a keen eye for elevating player-informed needs, while acting as an on-camera and player-facing brand personality.• Establish a strong, collaborative relationship with external stakeholders (Disney), facilitating comprehensive planning and reporting efforts, content approvals pipelines, and actionable brand synergies.

Project: Rainbow Six SiegeContinuation of my role with Ubisoft (see below) following relocation.

Projects: Assassin's Creed Valhalla, Hyper Scape, Rainbow Six Siege• Developed and executed community engagement plans for Hyper Scape and Rainbow Six Siege, while leading monthly results reporting presentations with Community, Production, and Business stakeholders.• Worked closely with Production partners—ranging from Player Behavior to User Experience—to establish efficient dev-to-player feedback loops and social media content creation that addresses community hot topics and live game health concerns.• Empowered a passionate community of content creators of varying sizes to act as leaders and create groundswell support through Hyper Scape's alpha and beta periods, fostering advocacy through developer fireside chats, embargoed patch note overviews, and a private Discord for direct developer support.

Clients include: Sega Atlus, CI Games, Gearbox Publishing, Kongregate, Messhof• Development, management and execution of communication plans for a diverse array of clients in the video game industry—ranging in size from independent to AAA.• Work closely with clients to develop streamlined reporting and campaign planning protocols that cater to the unique needs of key stakeholders, both at a Comms and executive level.• Leadership of media training and crisis avoidance exercises for clients ahead of industry events, including E3 and PAX East.

Clients include: Microsoft Canada, Subway Canada, CBC, Expedia.ca, Wind Mobile, General Mills• Support in the planning and execution of public relations and social media management initiatives for a diverse array of clients.• Manage influencer relationships and talent acquisition for Xbox All For One video series, playing a key roll in the expansion of the brand's enthusiast communities.• Led in the planning and development of a region-first Snapchat takeover strategy, executed as part of the X16 Game Showcase.

• Proofread and uploaded articles to WordPress while maintaining a high degree of accuracy.• Worked in a web-based environment, collaborating with fellow writers.• Traveled internationally to E3, managing strict time constraints to attend meetings with developers, conduct interviews and develop editorial content.

• Provided efficient customer service as mediator between associate, customer and manager.• Identified and executed a more time and resource-efficient method for parsing and distributing KPI reports to managers.• Worked alongside Yorkdale Guest Services manager to develop system for identifying and reducing storewide input errors.

• Produced and directed promotional short films for six museums throughout Muskoka region.• Worked independently and maintained a strict production schedule.