Sales and marketing strategy leader with over 20 years of agency and corporate-side experience in integrated marketing, sales and marketing alignment, brand development, and product management. I partner with agencies and SMBs to provide strategic direction and creative campaign executions to drive growth.I work with leadership to define a long-term process and strategy for continued growth, analyze market opportunities, and create branding and go-to-market strategies, leveraging data and technology to optimize demand generation efforts, streamline operations, and improve customer satisfaction. I have introduced new automation technologies, integrated software solutions, and executed new processes in collaboration with the Operations, IT, and Customer Success teams to drive rapid growth. Previously, as the CMO of Customer Elation, I led the business through innovative change with the integration of new software, tools, and processes to support marketing, sales, and operations. I directed marketing and other stakeholders on the planning and execution of cross-channel paid campaign strategies, shaping messaging and product positioning for audiences across a mix of channels. I increased annual revenue, lifted lead conversion, and reduced cost of acquisition by implementing new marketing automation technologies into CRM.I am passionate about embracing agile, technology-driven strategies and leading the business through innovative change. I operate at the intersection of brand, product and performance, and bring a strategic mindset with the ability to think creatively, build relationships, and adapt in a fast-paced and ever-evolving environment to deliver results.