Ryan Campbell Email & Phone Number

Saint Paul, MN, US

Senior marketing leader continuing my career of integrated marketing and product management for agencies and SMBs by providing strategic marketing direction to drive top and bottom-line growth. After launching a fractional marketing advisor practice, I've gained a deeper knowledge of marketing, customer acquisition and sales across a variety of industries..

San Francisco, US

Bloomington, MN, US

• Responsible for leading the business through innovative change with the integration of new software, tools, and processes to support marketing and sales.
• Directed marketing and other stakeholders on the planning and execution of cross-channel paid campaign strategies, shaping messaging and product positioning for audiences across a mix of channels.
• Incorporated new marketing automation technologies into CRM, driving an increase in annual revenue while recognizing a 7% lift in lead conversion and reducing cost of acquisition (COA) by 24%.
• Created cross-channel campaigns utilizing a data-driven, marketing automation approach to generate new accounts while lowering the Cost Per Lead (CPL) by 12%.
• Successfully managed digital portfolio for family of brands across the US, including UX enhancements, Search Engine Optimization (SEO), and integrating automation tactics across channels to increase conversions.
• Provided Sales Management for team of 8 sales professionals.

Minneapolis, MN, US

• Experience in planning and supporting strategic go-to-market initiatives for financials services, insurance, manufacturers, healthcare providers, and more.
• Communications strategist and product champion, leading client engagements to identify needs, ensuring product experience and technology solutions align with business goals.
• Managed a team of account managers, designers, technologists, and owned end-to-end campaign delivery including campaign documentation, concept development, technology development, testing, and rollout.
• Partner-focused solution seller with ability to build outcomes where everybody wins; developed and executed comprehensive marketing communication programs that aligned with the overall product strategy and revenue goals.

Minneapolis, MN, US

• Responsible for wholesale retail account development for start-up apparel company.
• Partnered with retail buyer teams to create effective communication strategies and enact sound in-store and online display tactics to ensure success for product lines.
• Ensured inventory programs aligned with demand – both at individual accounts and major retailers.
• Managed budget to facilitate external partnerships and maintain vendor relations.
• Delivered strong category growth utilizing consumer analytics, vendor partnerships and curation of retailer programs to represent all store sizes.
• Developed direct-to-consumer outbound email campaigns and drip nurture journeys aligned to key verticals

Active leader within the account management teams, primarily focused on B2B revenue generating campaigns, working to build relationships with existing clients. Managed the account managers and coordinators to ensure employee growth plus coaching them on how to be the point of contact between the agency and the client team to help solve problems and achieve.

The birth of an account strategist begins -- was lucky enough to get to work with some great people and experience the effectiveness of experiential trial and awareness marketing to deliver memorable and effective in-person, face-to-face brand experiences at any venue… on the street, on the beach, on campus, at events, and at retail... bringing each brand.

Bachelor Of Business Administration (Bba)

Product Management & Strategy

Bachelor'S Degree, Marketing