-- Lead financial analysis and forecasting process for organization-- Provide in-depth financial analysis and recommendations to support trends and opportunities in the business-- Manage operations team supporting customers for order processing and fulfillment

Led financial planning and analytics for the brand related to topline sales growth and marketing initiatives. Ensured strategic brand decisions were rooted in latest business performance and trendsOwned topline sales forecast and sales analyticsManaged $45M+ advertising budget, ensuring optimal allocation across markets and media channelsOwned pricing strategy and execution, partnering with external firm to create tiered pricing structure for all company restaurantsLed financial analysis on all marketing initiativesOwned customer research function for the brand -- providing actionable customer insights to ensure brand stayed relevant with core targetLed customer experience function for brand, owning relationship with contact center as well as back of receipt customer surveys to turn customer opinion on restaurant experience into actionable feedbackSupported brand with sales analytics and brand positioning to enable successful IPO in 2014Facilitated brand expansion into new markets (Dallas, Houston, Denver)

Responsible for $40MM IT expense and capital budgetApplied strategic planning principles to IT organization by planning, forecasting, and reviewing monthly IT capital and expense spendingProvided financial analysis and strategic rationale for key IT initiativesManaged 5 direct reports with total staff of 95 people

Led annual planning process for the organization, balancing investment needs with profit targetsLed capital planning and forecasting processProvided strategic leadership to brand's pricing strategyLed creation of 3 year brand strategic planProvided framing and owned final construction of key brand presentations: QBR, Board of Directors, etcPartnered with marketing leadership to ensure marketing programs lead to both top-line and bottom-line growthStrong team leader, managing team of 7 Finance professionals

Responsible for Financial analysis of the National and Test Market Marketing Calendar, ensuring Marketing initiatives supported brand profit growth targetsPartnered with purchasing cooperative on tight supply chain managementFostered relationships with key leaders of Franchise community

Developed timely and accurate monthly close and forecast process, with clear identification of key and emerging business trends and minimal variances to forecastSupported annual corporate planning process, ensure organization had clear and achievable roadmap to brand profit and sales targetsPresented forecast and planning analysis and strategy to Taco Bell Executive team on monthly basis

Team leader of monthly close and forecast processOwner of forecast roll-up model, identifying key business trends and insightsLine item expert on sales, cost of sales, labor, and advertising

Supported growth of business top-line by providing financial analysis of test markets and national Marketing programsPartner with project teams on financial success criteria of Marketing initiatives