Leading client success through strategic and technical expertise, I focus on developing growth marketing strategies that align with client goals by analyzing market trends and customer needs, optimizing performance across both paid and organic channels.I oversee campaign management in collaboration with project management, business development/sales, and account teams to ensure cohesive strategies, while managing client budgets, ensuring optimal ROI, and staying updated on the latest marketing tools.I develop marketing strategies to improve technical integrations and drive demand generation, with a focus on both attracting new customers and enhancing customer loyalty through effective lifecycle management.My goal is to deliver impactful strategies that ensure long-term client growth.

As Director of Project Management at RIESTER, I played a pivotal role in transforming complex projects into streamlined successes for a diverse range of clients. My ability to lead cross-functional teams, optimize workflows, and ensure projects were delivered on time and within budget helped drive substantial growth and efficiency across the agency.Notable accomplishments during my tenure include:Pfizer: Revitalized client relationships by training account coordinators in proactive communication and project management best practices. Spearheaded critical projects like the Salesforce CRM migration and the launch of sicklecellspeaks.com, while simplifying and reorganizing internal processes to improve clarity and workflow.GoGreen: Developed a comprehensive project management workbook, which became a new standard for managing website projects agency-wide. Established clear project baselines, ensuring more accurate tracking and delivery.Basecamp 4 Migration: Led a seamless migration to Basecamp 4 in just 40 days, creating repeatable templates, email communication strategies, and a project inventory that ensured a smooth transition for both internal teams and clients.AQUA Project Management Migration: Successfully transitioned the agency from Teamwork to AQUA in 90 days, creating training materials and metrics to measure the impact of this change, saving $2,988 annually.Media Temple & Moses Digital Ocean Server Sunsets: Oversaw the sunsetting of multiple legacy servers, creating backup plans and migrating critical sites, ultimately reducing annual costs by $1,225.Arizona Lottery: Took over and successfully delivered the Umbraco upgrade project ahead of schedule, exceeding client expectations.Rain Bird: Led multiple projects that not only met deadlines but also created substantial value for the client, generating a 281% increase in revenue beyond the initial scope of work, with potential to increase by 536%.

Responsible for leading the Analytics and Technology department at Highnoon. The Analytics and Technology department houses the UX/UI team, Development team, SEO team, and Analytics teamImproved and updated our website redesign process and git repo process by implementing more efficient quality assurance testing across multiple browsers and devices which uses less time but with focused test cases. Also implemented new accessibility standards to bring all Highnoon sites to WCAG 2.1 AA compliance. Implemented Highnoon’s SEO strategy and integrated several cross-departmental team processes and communications to provide clients with comprehensive SEO solutions. Stood up and executed Marketing Automation solutions in Marketo for a Health Services client which led to the highest conversion rate of 12% when compared to all other channels.

Directing and managing the RIESTER project management team to plan and execute campaigns, portfolios, programs, and projects effectively and as efficiently as possible. Responsible for tracking and reporting utilization and work capacity for the agency to inform key decisions. Responsible for maintaining, improving, and creating operational processes within the Agency. Responsible for organizing and managing RIESTER New Business efforts.

■ Established a partnership between P360 Marketing and Creative Chemist to enhance company capabilities and expand reach.■ Assumed the position as project manager to organize and execute all projects for the company.■ Implemented new project management tools and procedures to increase throughput and efficiency.■ Facilitated weekly planning meetings for the various projects in the pipeline.■ Increased team productivity by 30%.

■ Develop and maintain all websites created by Creative Chemist.■ Created a website review and website maintenance program to increase clients awareness of services offered.■ Constructed a website development process that decreased project delays and increased project completion by 30 days.■ Samples of work can be found at http://www.thecreativechemist.com.

■ Led the company's development team software process.  Created an adaptation of the Agile methodologies Scrum and Kanban to suit the teams need of visual organization and structure.■ Managed a development team and completed a complex mass messaging application within a 5 month deadline.■ Developed the Law Enforcement Alerting Portal to assist law enforcement in creating and dispatching alerts, specifically AMBER alerts.■ Aided in development of the AmberAlert.com website utilizing the CMS back end Wordpress.Developed the My Child Id software and aided in creating the buymychildid.com website.■ Led and organized the creation of AmberAlert.com’s help and support protocol and moderated the help desk forums and customer questions/suggestions (ZendDesk).

■ Managed testing and quality assurance to make sure everything on the comicon website worked correctly.■ Managed a team of individuals in charge of providing IT support during the Phoenix Comicon Event.■ Developed the Phoenix Comicon website with a small team of developers using the Codeigniter MVC framework.