Ryan Whitney Pratt Email & Phone Number

Chicago, Il, Us

United States

Scope: Prestige skincare, makeup and fragrance brand- managing 289 stores in 2023/458 stores in 2024 in the Central US & Canada region.-Results: Manage, coach and train Central US & Canada Area Trainers in achieving +51% over LY YTD through successful education practices and event execution. -Hire and manage Area Trainers and create region specific action plans in partnership with the Regional Sales Manager for Central US & Canada.-Drive execution of digital learning management system for region ensuring a 100% completion rate for all education modules.-Direct the planning, allocation and management of a $400k T&E and training budget for the Central Region. -Facilitator for in-store and National Virtual Masterclasses for department stores, Ulta and Sephora.-Spearheaded monthly Brand Expert (freelance) trainings for North America to support event execution and open-sell in-store trainings (open-sell business is +66% over LY for North America.)-Created regionalized training deck for Sephora Canada Pop Up events which generated $1.1M in sales (114% over goal)-National social media talent for product launches and campaign ads for Nordstrom and Sephora.-Host impactful virtual events on CharlotteTilbury.com achieving the highest North America sales for a single event at $15.3K and $31K for FY 2022.-On-camera talent, producer and editor for select Nordstrom and Sephora social media ad campaigns and training video content.-Partner with Global Education and Marketing to nationalize global education content as well as a trusted partner for collaborative projects.

-Lead for the Global Diversity & Inclusion Task Force, directing 15 team members, providing monthly updates to the entire organization, and presenting at all Town Hall meetings.

-Manage the hiring, on-boarding and continuing education process of our dedicated specialty Beauty Advisors and inter-sell associates, as well as developing the skillsets of our open-sell associates.-Partner with Marketing and Public Relation teams to execute and drive brand awareness at influencer events.-Construct advanced sales and development trainings for a multi-branded field force inclusive of business acumen, store visit protocol, product knowledge, and negotiation skills.-Collaborate with retail partners to develop a best-in-class materials and training model to drive inter-sell growth and improve client experiences.-Strategize with Marketing partners to create programs driving key product franchises while successfully launching newness.-Oversee execution and management of field social media initiatives inclusive of Tik Tok & Instagram campaigns.-Drive business awareness and ensure our branding is consistent across social media platforms as a critical member of the brands Social Media Committee.-Create training content and conduct remote trainings for retail staff members which includes writing scripts, producing, directing, and editing video treatments.-Retailer Experience: Nordstrom, Macys, Neiman Marcus, Saks Fifth Ave, Bloomingdales, Ulta, Sephora, Cosbar, Blue Mercury

-Facilitate large scale trainings for Laura Mercier (i.e. Seasonal Trainings, New Hire Trainings, Ulta/Sephora Corporate Trainings, Artist Certification Preparation, etc.) for all retailers in order to drive business and sales -Organize and execute all training details such as venue, catering, décor as well as flight and lodging for traveling staff -Negotiate with venues and vendors to utilize budget most effectively-Strategize with STEs the best training opportunities for individual retailers based on training budget and ROI-Public speaker for Nordstrom and Bloomingdale’s Trend Shows-Work closely with Vice President of Sales and Regional Sales Managers to strategize action plans for development of counter staff-Assist field teams in the recruiting, hiring and interviewing of new hire candidates-Cultivate artistry skills, brand knowledge, product knowledge, product demonstration, clienteling, and selling skills with all staff-Teach Certification Preparation classes as well as execute Les Technique Certification for territory

-Facilitate large scale training classes for Sephora Division (i.e. Artistry Lab, Cluster Trainings, New Store Opening Trainings) -Create additional training opportunities through pre-existing relationships across the US-East Region to increase market share-Leverage social media as additional training and education opportunities though shared photo, video and original posts-Develop content for the bi-weekly Trend Report that is delivered nationally within the company -Develop content and perform live demonstrations for monthly Sephora Education conference calls-Work closely with Regional Sales Manager to strategize action plans for SSEE’s development-Exceeded goal of certifying 50% of eligible SSEE’s in Les Techniques Artist Certification by 2016 year end (certified 100% of eligible SSEE’s)-Assess competitive brand information (i.e. marketing, products, education and training tools) to gain an advantage within Sephora

Illinois, Indiana, Minnesota, Iowa And South Dakota

-Sephora District Brand Partnership Award Winner- 2015-Managed the $3.0 million dollar Midwest Territory (Illinois, Indiana, Minnesota, Iowa and South Dakota)-Delivered a 13% increase over LY, adding an incremental $404,064 to top line sales growth for 2015-Improved Laura Mercier’s brand ranking and met the YTD divisional benchmark rank of #6 at 10 of 18 stores-Created out-of-the-box presentations to excite employees and consumers throughout the Midwest Territory-Leveraged partnerships with Sephora store and district managers to successfully negotiate better visual merchandising opportunities and additional brand support-Hosted large-scale events to build brand awareness and drive sales in territory-Drove business and brand awareness through social media platforms (Facebook/Instagram/SnapChat)-On-boarded all Central US SSEE’s on Laura Mercier Artistry and In-Store Best Practices alongside of Regional Sales Manager

Provide hair and makeup services for television/film

Provide hair/makeup services for competitors

Provide makeup services to Neiman Marcus clientsBuild sales for cosmetic lineManage cosmetic counter

Bachelor'S Degree, Marketing

Education record

Professional License in Esthetics