Ryan Mcmullen Email & Phone Number

New Zealand

www.drivenz.co.nz

- Brand Strategy development.- Design, implement, and facilitate the Groups annual sales and marketing plans. - Drive short term business planning – Country level planning – market audit, sales and financial performance break down, price band analysis, retail budgeting and investment plan and full competitor analysis.- 6 monthly business review and target setting.- Lead the web strategy (8 figure revenues) and Social Media development.- Provide both operational and strategic leadership on sales and marketing issues relating to the following Australian and New Zealand businesses to meet consumer, client and financial objectives.- Translating business objectives and strategies to develop and execute the group’s annual sales, marketing and communication plans to facilitate growth.- Monthly cross functional management review – General business and performance review. - Ensure the integration of the marketing function within the greater group of branches to ensure cohesion and so that the business optimises its use of shared and support services with continuity of customer experience.- International account directorship of affiliates, agents/wholesaler network and other mutually beneficial relationships at C-level to facilitate revenue growth and industry relationships. - Brand marketing responsibility through local marketing plans. Drive execution often via agency for ATL and BTL.- Responsible for market and consumer insights to support fact based decisions – Use of research to assess / support business needs and opportunities.- New market opportunities development and business acquisition opportunities. - Annual P&L Responsibility $10-$15M+.

- Responsible for providing both operational and strategic leadership for the following Australian and New Zealand ecommerce online businesses and marketing strategy to meet consumer, client and financial objectives. - Wrote the general requirements, functional specifications and design requirements of new websites.- Responsible for white hat SEO, SEM, PPC, PPA, landing page optimisation, A/B Splits, Multivariate page testing, search phrase analysis, analytics analysis, link building and affiliate development.- E-CRM, Natural Hub & Web 2.0 integration- Blog, mobile, affiliate and email marketing.

Responsible for providing both operational and strategic leadership for the following portfolio of websites; - Search4homes.co.nz- Search4commercialproperty.co.nz- Search4love.co.nz- Search4cars.co.nz- Search4jobs.co.nz

Reporting to the board of directors on all website operations.