Ryan Mcmullen

Ryan Mcmullen Email and Phone Number

Director | Digital | Marketing | Partnerships @ BnTx INTERACT
Ryan Mcmullen's Location
Auckland, Auckland, New Zealand, New Zealand
About Ryan Mcmullen

Ryan Mcmullen is a Director | Digital | Marketing | Partnerships at BnTx INTERACT. He possess expertise in digital strategy, creative writing, online advertising, email marketing, magazines and 1 more skills. Colleagues describe him as "Ryan has proven to be a valuable resource for our business. He has provided a depth of knowledge relevant to our business, assisted with a web strategy roadmap and opened our eyes to a suite of SEO and SEM products. Ryan also identified key global partnership opportunities, identified C-Level contact information relating to those opportunities, and allowed management to energize our team to pursue." and ""Ryan developed and introduced a new strategic marketing plan that includes a new look and direction for the company, the introduction of new client satisfaction measurements including the net promoter score and internal and external measurements of success. Ryan has the unique ability of being able to see the trends in our business, how distribution channels have changed and continue to change. He is part of a new wave of entrepreneurs who can adopt e-commerce techniques to… Show more"

Ryan Mcmullen's Current Company Details
BnTx INTERACT

Bntx Interact

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Director | Digital | Marketing | Partnerships
Ryan Mcmullen Work Experience Details
  • Bntx Interact
    Solutions Director
    Bntx Interact Nov 2021 - Present
  • Tool Guy International
    Chief Commercial Officer (Cco)
    Tool Guy International Jan 2020 - Present
  • Web Target
    Global Business Growth Advisor
    Web Target Jun 2006 - Present
  • Drive Nz Rental Cars
    Drive Nz Rental Cars | Director
    Drive Nz Rental Cars Sep 2003 - Present
    New Zealand
    www.drivenz.co.nz
  • Yellow New Zealand
    Head Of Digital Innovation
    Yellow New Zealand Oct 2013 - Jan 2014
  • Hertz
    Commercial Director
    Hertz Sep 2012 - Nov 2013
  • Tourism Enterprises Limited
    Head Of Global Marketing
    Tourism Enterprises Limited Jan 2009 - Sep 2012
    - Brand Strategy development.- Design, implement, and facilitate the Groups annual sales and marketing plans. - Drive short term business planning – Country level planning – market audit, sales and financial performance break down, price band analysis, retail budgeting and investment plan and full competitor analysis.- 6 monthly business review and target setting.- Lead the web strategy (8 figure revenues) and Social Media development.- Provide both operational and strategic leadership on sales and marketing issues relating to the following Australian and New Zealand businesses to meet consumer, client and financial objectives.- Translating business objectives and strategies to develop and execute the group’s annual sales, marketing and communication plans to facilitate growth.- Monthly cross functional management review – General business and performance review. - Ensure the integration of the marketing function within the greater group of branches to ensure cohesion and so that the business optimises its use of shared and support services with continuity of customer experience.- International account directorship of affiliates, agents/wholesaler network and other mutually beneficial relationships at C-level to facilitate revenue growth and industry relationships. - Brand marketing responsibility through local marketing plans. Drive execution often via agency for ATL and BTL.- Responsible for market and consumer insights to support fact based decisions – Use of research to assess / support business needs and opportunities.- New market opportunities development and business acquisition opportunities. - Annual P&L Responsibility $10-$15M+.
  • Ace Rental Cars
    Online Sales & Marketing Manager - Head Of Seo
    Ace Rental Cars Apr 2007 - Dec 2008
    - Responsible for providing both operational and strategic leadership for the following Australian and New Zealand ecommerce online businesses and marketing strategy to meet consumer, client and financial objectives. - Wrote the general requirements, functional specifications and design requirements of new websites.- Responsible for white hat SEO, SEM, PPC, PPA, landing page optimisation, A/B Splits, Multivariate page testing, search phrase analysis, analytics analysis, link building and affiliate development.- E-CRM, Natural Hub & Web 2.0 integration- Blog, mobile, affiliate and email marketing.
  • Ht&E
    Business Manager - Search4
    Ht&E Apr 2006 - Apr 2007
    Responsible for providing both operational and strategic leadership for the following portfolio of websites; - Search4homes.co.nz- Search4commercialproperty.co.nz- Search4love.co.nz- Search4cars.co.nz- Search4jobs.co.nz
  • Realestate.Co.Nz
    General Manager, Web Services
    Realestate.Co.Nz 2003 - 2006
    Reporting to the board of directors on all website operations.

Ryan Mcmullen Skills

Digital Strategy Creative Writing Online Advertising Email Marketing Magazines Photoshop

Ryan Mcmullen Education Details

Frequently Asked Questions about Ryan Mcmullen

What company does Ryan Mcmullen work for?

Ryan Mcmullen works for Bntx Interact

What is Ryan Mcmullen's role at the current company?

Ryan Mcmullen's current role is Director | Digital | Marketing | Partnerships.

What schools did Ryan Mcmullen attend?

Ryan Mcmullen attended The University Of Auckland.

What skills is Ryan Mcmullen known for?

Ryan Mcmullen has skills like Digital Strategy, Creative Writing, Online Advertising, Email Marketing, Magazines, Photoshop.

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