Have you ever wanted to leap into something big, bold and life-changing? We did and made it reality when we purchased Priam Vineyards and took over the 40-acre vineyard and 20-year old winery business on July 1, 2022.

Manage all projects from inception through postmortem, working with all agency disciplines: Planning, Creative, Account Services, and Production teams, for timely, cost-effective, and efficient project delivery.• Managed > 30 client accounts including agency’s largest interactive client.• Standardized process for managing client web updates and maintenance requests. Process more than doubled client monthly maintenance spending.• Developed statement of work and scope documents for web development and new module development. Key developments include defining and implementing company mobile strategy.• Created cross media metrics URL generator. Generator eliminated errors and increased consistency and accuracy of lead generation tracking.• Concepted and managed the development of two mobile websites that earned the agency its first MobileWebAward.

Produce commercials and marketing videos, manage web design and development projects, and work with both for and non-profit companies to develop strategic campaigns. • Developed and maintained client relationships to add two-three new clients per year. Current and past clients include United Healthcare, ING, AAA, Springfield Museums, Wings Over, Block Jewelry, Hampton Flooring Center and Boys & Girls Clubs of Hartford.• Hired and managed third-party freelancers and companies to complete client projects, including production artists, copy writers, editors, and programmers.• Developed concept, pitched, produced and delivered final commercial for Wings Over..., commercial which aired in three markets during Super Bowl XLV. • Managed and produced the United Healthcare B2C Public Sector video for North Carolina and Texas. Project required full productions in both Texas and North Carolina with final delivery two weeks after proposal. Scheduled, produced, and delivered final product on time. • Produced and developed testimonial video for ING's RFP finalist presentation. Video attributed with ING’s successful bid for Connecticut’s multi-billion dollar contract. • Managed the development of Mentorpro.org, a national mentor tracking organization. Project required development of a detailed plan to communicate with out-of-state client and its developers in India. Communication plan cut production time and helped launch site two months ahead of schedule.

Lead producer for transfer of technology to video, print and web production teams. Directed shoots, edited copy and video, and managed production teams. • Produced over 90 hours of training videos.• Proofed and edited copy for technical manufacturing and engineering presentations to increase user understanding of content.• Coached and directed engineers and business managers on best practices for broadcast presentation.• Collaborated with developers to build “Transfer of Technology” intranet site for use in three countries to reduce company training costs.• Finalist in Alstom’s global innovation in technology competition’s “Small but Smart” award category.

Recruited by newly launched CBS station to implement promotions and marketing department.• Developed a multi-year strategic plan to strengthen brand position, and increase market recognition and ratings. Achieved 200% growth in news ratings over six-month period. • Managed team of four directors and graphic artists to produce daily and monthly on-air promotions. Produced 23 daily promotions, all station’s identity and sweeps promotions. Created daily production schedule and trafficked all station spots. • Collaborated with web design team to develop new website design, creating more than 65 new positions for ads. Ad click-through rate increased from .001% to .08%. • Built site link and on-air promotions plan to increase web presence. Increased web traffic from 2,000 hits per day to more than 10,000. • Selected suppliers and negotiated third-party contracts for off-air advertising including; print, billboard, radio and strategic community relationships.• Orchestrated remote weather forecasts at local events and remote locations, resulting in station’s first “Associated Press Award for Best Weathercast.”

Partnered with reporters, producers and photographers to produce and write compelling promotions, public service announcements, and commercial spots while maintaining station tone, brand and identity.

Honorable Discharge 2004

Honorable Discharge 2001