Marketing for America's Builder in Northeast Tennessee

- Developed and led multi-modal professional learning tied to district, campus, and team goals, using frameworks like ADDIE, Backward Design, and Action Mapping- Authored eLearning using tools like Articulate 360, CidiLabs, and Canvas- Created multimedia for learning engagement (video, audio, graphics, interactives)- Evaluated professional learning using Kirkpatrick's Four Levels of Training Evaluation to determine effectiveness and identify any remaining learning gaps- Trained teachers on course design methods and how to effectively implement them within the learning management system- Provided instructional technology training and mentoring on strategies like blended and personalized learning- Implemented teacher coaching cycles for new hires- Delivered additional instructional coaching as assigned or requested- Trained teachers on proven strategies for teaching, assessing, grading, and management- Guided teams through the Professional Learning Community (PLC) process- Performed classroom observations and delivered feedback- Helped teams identify essential standards and learning objectives- Guided teams through development of scope and sequence and common unit assessments- Developed, delivered, and analyzed assessments with subject area teams and individuals- Created and distributed monthly Quick Tips poster and email for teachers- Contributed to monthly campus admin and curriculum and instruction meetings- Pursued and attended professional learning opportunities for redelivery of new innovative teaching practices- Managed Lexile and Quantile data sheet for Special Education teachers- Provided training, webinars, and support for all remote learning teachers- Designed self-paced eLearning course with modules for remote learning teachers- Developed and led virtual EdCamps for remote learning teachers- Created resources and procedures for remote learning students and parents- Provided updates to community stakeholders and the school board

- Trained teachers on the integration of instructional strategies and technology tools to increase student achievement- Conceptualized, branded, and launched the district’s Visionary Instruction Plan (VIP) to transform instructional practices, curriculum, and support- Led district-wide implementation of Google Apps for Education, instructional technology portal, and digital citizenship curriculum- Built stakeholder support for the strategic phase-in of devices for 6,000+ students and 400+ teachers- Created learning resources, video, and other multimedia for asynchronous learning- Organized district's first Edcamp for teacher-led professional development that encouraged instructional transformation- Created model lessons that immerse technology across all grade levels and content areas- Designed and maintained website of current instructional technology resources- Compiled, maintained, and analyzed data on student achievement- Provided technology orientation, training, and support for new teachers and staff- Helped with online assessment administration and assistive technology needs- Researched and suggested appropriate digital learning tools and strategies for increasing student growth- Developed professional skills necessary for the job assignment through quality training opportunities- Conferred with teachers, principals, curriculum director, and technology director about mutual instructional and technical concerns- Provided continuing evaluation of the instructional technology program and implemented changes based on the findings- Communicated the district instructional technology mission and goals to the community and solicited its support in realizing the mission- Won a grant to develop the district’s first cohort of VIP students with 1:1 devices- Presented at TCEA and ASCD conferences- Nominated as TCEA Instructional Technology Specialist of the Year- Nominated for Lockhart ISD Lion’s Heart Award

- Developed and executed comprehensive book marketing campaigns to help drive a three-year sales growth rate of 562% and a place on the Inc. 500 list of America’s fastest-growing private companies- Analyzed metrics and market data to identify new opportunities and innovations for portfolio of marketing services- Managed staff, processes, and budget to annually increase marketing service profitability- Produced websites, videos, podcasts, and other digital media projects- Negotiated, produced, and placed print and online advertising- Used SEO strategies for improved online results- Developed and maintained CRM databases for targeted sales and publicity outreach- Facilitated book review and blog outreach- Compiled and communicated weekly client and internal reports- Oversaw the development, recruitment, and training for marketing intern program- Collaborated closely with internal departments and external publicity teams- Built relationships in the publishing industry, marketing community, and with quality vendors- Wrote and distributed weekly marketing tips for authors- Contributed to staff, manager, and advisory board meetings- Taught book marketing class each semester to interns from all departments

- Analyzed historical sales and promotion data to develop direct marketing campaigns for an extensive line of law school publications- Researched consumer behavior, retailer data, and demographics to identify new market opportunities for the Thomson West legal publishing brand- Planned and coordinated cooperative marketing programs with cross-functional teams and external businesses- Worked closely with sales team to implement targeted sales campaigns for existing and new products- Interpreted and reported monthly sales and project data to management- Designed covers for law school books based on insight from sales trends, retail data, and consumer surveys- Recruited a network of 150 student field representatives, trained them on Thomson West law school products, and used them to distribute promotional materials and surveys- Designed and distributed promotional materials for 200 law school bookstores to learn about Thomson West products- Coordinated and designed product catalog, print advertising, and marketing collateral- Wrote targeted, customer-focused copy for marketing materials- Worked closely with onsite print shop for production of catalog and marketing materials- Developed, recruited, and coordinated network of 150 Campus Representatives- Implemented targeted e-mail and online marketing communications program- Planned for and attended trade shows- Nominated for Thomson Legal & Regulatory Award of Excellence

- Managed quantitative and qualitative marketing research projects by providing survey design, analysis, and reporting for corporate clients- Interviewed, hired, trained, and supervised a team of 40 researchers to survey and screen for potential focus group participants- Prepared targeted calling lists from an extensive database- Directed lead generation for permission-based calling database- Prepared detailed research reports and analysis