Business Development, Product Strategy, Development, & Launch
Business Development, Product Strategy, Development, & Launch serving young nutritional supplement brands. Executed strategy for demand and distribution channel development. Launched products utilized by major Universities, Professional Athletes, and Olympic Athletes and represented leading brands in the negotiation of production and distribution agreements.Provided product development, marketing consultancy, and other relevant sales tactics which brought retail and wholesale success to Protein Customizer, a start-up that garnered more than $1M within 18 months.Developed innovative marketing campaign ensuring all products for professional and amateur athletes were verified for no illegal substances in compliance with the NCAA, NFL, NHL, NBA, and other relevant sports agencies. Sold product line directly to University athletic departments such as the University of Wisconsin, UCLA, Oregon State, University of North Carolina, Illinois State, University of Florida, Olympic Training Center, and Chicago Bulls to name a few.Oversaw the entire process of new product launch which included sales channel development, in close collaboration with vendors that facilitated lower pricing on raw materials, production timing, and marketing development, and assisted in market pricing and planning that increased revenue for startup companies.